Award winning B2B tech PR firm helping startups & scale-ups inspire & create change with out of the box communication strategies. Based: 🇳🇱🇸🇪🇩🇪🇺🇸🇪🇸

Amsterdam, The Netherlands
Joined May 2019
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Journalists don't want product pitches. They want insights. CISOs, analysts, and investors pay attention to who gets consistently quoted in the media. Trust, not visibility, is what separates brands that get remembered. . #Cybersecurity #PRStrategy
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Most cybersecurity brands only talk about product launches and funding rounds. But tier one media cares about ransomware, breaches, and compliance. Mix commercial stories with thought leadership. That's how you build real authority. #CybersecurityPR #PRStrategy #TechPR
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Recruiters don't care if you've worked in PR before. They care if you can write, research, and think strategically. Here's the exact hack I used to get hired with zero experience. You can do it too 👇 #PR #PublicRelations #PRAgency
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You do not need a PR degree to get a PR job. You need to write clearly, think editorially, and understand what journalists want. A lot of degrees teach you that. Mine was journalism. #PRJob #PRCareer #PublicRelations
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Want a PR job but have no experience? Pick a company you like, build a short case study, and write a mock press release for a fictional launch. A few hours of work, and almost nobody else applying will have done it. That is your edge. #PR #PRTips #PRJob
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Most PR applicants look the same on paper. The ones who get hired do the extra 10%. They attach a mock campaign or a sample pitch and show real initiative. A CV tells. Doing the work shows. #PublicRelations #JobSearch
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Network on LinkedIn, they say. But how? Follow the PR agencies you want, comment with real thought, and message junior staff for a quick chat. You are not asking for a job. You are starting a conversation that can lead to PR jobs. #PRJobs #PRAgencies #LinkedInTips
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PR certifications aren't mandatory. But the wrong public relations courses will waste your time. If it builds your portfolio, it's worth it. If it just gives you a badge, skip it. #PRCourses #PublicRelations #PRCertifications
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PR career paths are not equal. Agency PR jobs move fast. In-house PR goes deep. Which one fits where you want to go? #PRCareer #PRJobs #PR
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Burnout in PR rarely comes from the workload. It comes from staying silent. Speak up early. Ask for help. Stay grounded. This is PR, not ER. #PRJob #Burnout #CareerAdvice
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Most PR interns have no idea what salary to expect. Here's the honest breakdown of what PR interns actually earn across Europe and North America — and why the number might matter less than you think. #PRJobs #PRIntern #PRInternship #CareerAdvice
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Being an extrovert is not a PR skill. It is a personality trait. Saying "I like people" in a PR interview will not get you the job. Here is what actually will. 👇 #PRintern #JobInterview #PRJob #PRJobs #Jobs
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Want your first PR job? You need 4 skills: writing, organization, basic tools, and curiosity. Most people already have two of them. Watch to find out which ones. #PRSkills #PRCareer #PRTips #CareerAdvice
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Most people think PR internships are about admin work. They are not. Junior PR roles are hands-on from day one: pitching, media research, real client work. Here is what to expect. 👇 #PRCareer #PRJob #PRAgency
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tYou don't need a comms degree to land a PR job. Psychology, engineering, politics — we've seen them all work. What matters is how well you write and whether you get how media works. #PRJob #PublicRelations #WorkinPR #Communications
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No two days look the same in a PR job. Pitching, writing, newsjacking, meetings, media research. Sometimes all in one afternoon. If you want to know what working in PR really looks like day to day, this one's for you. 👇
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PRLab is officially one of the best PR agencies in Europe. PRovoke Media named PRLab to its 2026 Europe list, recognizing the agency's work in B2B tech PR. provokemedia.com/events-awar… #PRLab #PRovokeMedia #BestPRAgenciesEurope #B2BTech #TechPR
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What actually is a PR stunt? Not luck, not chaos. A planned move, timed carefully, built as a story. We break down the definition in 60 seconds. #PR #PRStunts #PublicityStunt
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Your PR works at home. In other markets? Probably not. Pushing the same HQ message everywhere is not a global #PR strategy. It is translation with extra steps. Local teams. Native professionals. Real autonomy. That is what earns international coverage.
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