@PQMedia

PQ Media delivers actionable market intelligence & strategic guidance to high-level executives at leading media, entertainment & technology companies worldwide.

 Stamford, CT
pqmedia.com
Joined January 2012
  • Tweets4.4K
  • Following948
  • Followers1.5K
219Media
Global Product Placement Spending Grew 12.7% in 2025 to $37.2B & Pacing for Faster Growth Again in 2026, Driven by TV, Film, Music & Digital Media tinyurl.com/23bnbnp2

Global Product Placement Spending Grew 12.7% in 2025 to $37.2B & Pacing for Faster Growth Again in...

/PRNewswire-PRWeb/ -- Global product placement spending grew 12.7% in 2025 to $37.16 billion, accelerating from the 12.1% gain posted in 2024, fueled by...

prweb.com
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Product Placement Growth Hits Recent High: Microdramas, Print Media Cited tinyurl.com/y3bfj8rf

MediaDailyNews: Product Placement Growth Hits Recent High: Microdramas, Print Media Cited

"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographics that the brands are targeting," predicts PQ Media's Patrick Quinn.

mediapost.com
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Global Product Placement Spending Reaches $37.2B in 2025 adtechedge.com/news/global-p…

Global Product Placement Hits $37.2B in 2025

Global product placement spending grew 12.7% to $37.16B in 2025, with streaming, music and digital media driving growth.

adtechedge.com
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Australia tops $1 billion in product placement tinyurl.com/39rma54r
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Digital media accounted for 76% of global consumer spending on media content & tech in 2025, but commanded only 56% of ad & marketing spend & 43% of consumer media usage. For more info on the Special PQ Media Forecast Bundle & Free Report Downloads click tinyurl.com/2vtpznv4
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Brands don’t just sponsor the tour anymore. They build the world around it campaignlive.com/article/bra…

Brands don’t just sponsor the tour anymore. They build the world around it.

Pop-ups, activations and sustained fandom engagement prove why passive venue presence is no longer enough.

campaignlive.com
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PQ Media Research Global DooH Spending Grew 12 Percent In 2025 invidis.com/news/2026/09/pq-…

PQ Media Research: Global DooH Spending Grew 12 Percent In 2025 | invidis

Digital out-of-home recorded its fourth consecutive year of double-digit growth, while total OoH spending increased 6.8 percent, according to PQ Media. Global DooH advertising spending increased 12...

invidis.com
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PQ Media: Global Digital Out-of-Home Ad Spend to Grow 15.3% in 2026; Italy DOOH Spend to Spike 25.7% tinyurl.com/3eacv8wn

PQ Media: la spesa adv globale nel Digital Out-of-Home a +15,3% nel 2026 | Dailyonline

Dopo il rallentamento al 12% nel 2025, elezioni, Milano Cortina 2026 e FIFA World Cup spingeranno la crescita globale del DOOH; in Italia l'incre...

dailyonline.it
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Global consumer exposure to DOOH media rose 7% in 2025 to an avg 0.5 HPW per capita, as DOOH media grew 12% to $28B; Traditional OOH was up 4% to $50B, but consumer exposure fell 3% to 0.7 HPW. Download FREE report samples & grab our Special Offer at: tinyurl.com/3c3a9twa
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DOOH media has proven its positive impact on brand equity & emotional connections w/ consumers via outdoor locations & indoor venues, as consumer exposure to DOOH grew 6.7% to an avg of 30 mins a week in 2025. Download free report samples at tinyurl.com/4jese3pa
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Radio Set To Capture $945 Million In 2026 Political Advertising insideradio.com/free/radio-s…

Radio Set To Capture $945 Million In 2026 Political Advertising.

Political spending is shaping up to be a major revenue opportunity for broadcasters in 2026, with PQ Media raising its estimate for total political media buying to $15.3 billion. Competitive

insideradio.com
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Is Biennial Growth The New Midterm Spending Norm? mediapost.com/publications/a…

Red, White & Blog: Is Biennial Growth The New Midterm Spending Norm?

That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase...

mediapost.com
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Global Ad Spend to Accelerate in 2026: PQ Media invidis.com/news/2026/08/pq-…

PQ Media: Global Ad Spend to Accelerate in 2026 | invidis

Major sporting events, retail foot traffic and transit ridership are helping fuel renewed momentum for the medium. Global digital out-of-home (DooH) advertising spending is expected to regain...

invidis.com
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Experiential marketing is flashy, but what is the real value for brands tinyurl.com/r9nz29vs

Experiential marketing is flashy, but what is the real value for brands?

As spending on IRL activations soars, marketers weigh in on stretching their budgets beyond activation day.

campaignlive.com
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PQ Media's Global DOOH Media Forecast 2026-2030 via DailyDOOH - dailydooh.com/archives/17749…

Global #DOOH Media Forecast 2026-2030

Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a decelerated rate of 12% in 2025, down from a 15.5% increase in...

dailydooh.com
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Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events insideradio.com/free/pq-medi…

PQ Media Forecast Sees Election, Sports Events Driving DOOH Growth.

Global digital out-of-home advertising is poised for faster growth in 2026 as elections and major sporting events boost demand, according to PQ Media. The forecast projects a 15.3% increase after

insideradio.com
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After Decelerating In 2025, Digital OOH Expands Again tinyurl.com/47ty6d7n

MediaDailyNews: After Decelerating In 2025, Digital OOH Expands Again

Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ Media's new forecast.

mediapost.com
18
Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events tinyurl.com/2n6cjxmu

Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in...

/PRNewswire-PRWeb/ -- Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a...

prweb.com
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Chicago's Marketing Agencies Are Chasing New Tech: Agency EA's Fast 50 Ranking Shows Trust Still Wins tinyurl.com/mtrmzf3p

Chicago's Marketing Agencies Are Chasing New Tech: Agency EA's Fast 50 Ranking Shows Trust Still...

Chicago's Marketing Agencies Are Chasing New Tech: Agency EA's Fast 50 Ranking Shows Trust Still Wins

markets.financialcontent.com
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Global consumer spending on media content and technology to grow by 3.7% in 2026 dailyonline.it/pq-media-spes…

PQ Media: la spesa globale dei consumatori per contenuti media e tecnologie crescerà del 3,7% nel...

Secondo il Global Consumer Spending on Media Forecast 2026-2030, nel 2025 spesa globale a 2.439 miliardi di dollari (+2,8%), Italia a 55,2 miliardi (+...

dailyonline.it
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