Of course that's your contention. You're a performance marketing agency for top dtc brands like True Classic, Ridge and HexClad. You just got finished scrolling through some X thread about how vibe coding killed Saas, probably. Now you think Motion is just a glorified dashboard on top of the Meta API and your agency can build its own creative analytics tool over a long weekend because you "actually understand the workflow." You're gonna be convinced of that til tomorrow when you fire up Claude code, connect to the Meta Marketing API and realize the docs haven't been updated since 2023. Then you'll ship a demo to your agency Slack, get twelve fire emojis, and tell your partners this is the pivot to software-enabled services. That's gonna last until next month when you discover that the Insights endpoint returns different numbers than Ads Manager and your first three free beta users are already in your DMs asking why their ROAS doesn't match. "Well, as a matter of fact, we won't have that problem because we're not just software, we're SEAN a software-enabled agency. The people and the tools are one..." The people and the tools are one. You got that from listening to @TaylorHoliday talk about software-enabled agencies on some ecom podcast, right? Yeah, I saw that too. You buy software, you're missing the person to make it valuable. You hire a person, they don't come with any tools. You hire a SEAN, you get both. Were you gonna plagiarize the whole CTC pitch for us?!!!! Do you have any thoughts of your own on what happens at month six when Zuck deprecates another endpoint at 2am on a Tuesday and your "software-enabled" agency has zero engineers on payroll? Or... is that your thing? You hear a compelling framework from someone who actually built the org to back it up, you vibe-code a pixel-perfect Motion replica and then pitch it on X as your agency's proprietary stack just to impress some dtc mutuals and embarrass the Motion founders? See the sad thing about a guy like you is in about six months you're gonna start doing some thinking on your own and you're gonna come up with the fact that there are three certainties in ecom Saas. One: sure, the tools that sat on their Series B and stopped shipping absolutely deserve to get killed. No argument there. Two: but the companies that didn't stop have full engineering teams, thousands of customers giving them feedback every single day, and they shipped three features while you were debugging webhook signatures. They're not the ones you're going to disrupt with a Cursor project and a dream. And three: you lost your biggest client because building software felt like crack and you offloaded their ad account to a Filipino VA. You burned your agency's entire Q3 margin on Vercel bandwidth trying to keep up with Meta's breaking changes, your Supabase instance went down on Black Friday because of some "scheduled maintenance" nobody scheduled, and now you're fielding support tickets from the clients who are still left who expected it to actually work. Meanwhile I've got eastern european guys who've been managing bare metal since Y2K running my infra for 2000 customers at the price of your Supabase bill for 10. You could've reached the same conclusion for free. Just buy the subscription.