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You can find the PIO Podcast on all of these platforms.
Youtube - youtube.com/@thepiopodcast
Apple Podcasts - apple.co/3c7FnwX
Spotify Podcasts -
thepiopodcast.buzzsprout.com…
PIOs: Stop chasing algorithms.
A post with 500 views that reaches the right audience can be more valuable than 50,000 views from people who don't need the information.
Focus on content that informs your community.
#PIO #PublicSafety #ThePIOPodcast
Who checks on the person writing the statement?
PIOs can carry the weight of disturbing footage and conversations with grieving families long after an incident ends.
Secondhand trauma in public information work deserves attention.
Read: piopodcast.substack.com
This week on the podcast we have Brad & Kiera Newbury from National Medical Education & Training Center. This dynamic duo, father and daughter team discuss their mission to provide quality emergency services training to paramedics and EMT's. Airs Wednesday.
Headlines deserve more attention in writing for the public.
A useful exercise is to review one recent message and ask three questions: Was the point clear? Did the audience know what to do with the information? Did we follow through?
Commenr, Like, Follow, and Share
Today’s PIO focus: Plain Language. Write for the public w/ plain language. Treat it as an everyday discipline, not something reserved for major incidents. Look for unclear ownership, unnecessary delays, and places where the public could be left guessing.
Trauma impacts 1st Responders at a higher rate than others in the community. Our guest, Victorian Simmons, discusses her research on trauma and what she hopes to accomplish. Listen and see the full episode on Wednesday!
Today's PIO Tip for Public Trust Week is Admitting Uncertainty. Like, follow, and share to stay informed. Quick tip: review a recent post, ask 3 ?' Was the point clear, Did the public know what to do & did we follow through.
How a grieving father turned into a domestic violence advocate. You can hear the entire interview tomorrow on all podcast platforms and on our YouTube Channel.
When allegations of domestic violence involve a law enforcement officer, how should the agency respond?
Bruce Bieber joins the Podcast for a difficult conversation about accountability, organizational response, and public trust.
Full episode on Wednesday.
#LawEnforcement #DV
PIO Tip
On-record clarity should be planned, not improvised, when pressure is highest.
Today’s focus: on-record clarity. Public communication depends on deliberate, repeatable habits.
How do you handle it? Like, Follow, and Share!
We talk about doing interviews with the news media all the time. This week, the Life of A PIO Substack will have the Do's and Don'ts of News Conferences. #newsconference #media #crisiscomms #Themoreyouknow
Build a repeatable media-access process before you need it. Preparation creates speed, consistency, and confidence when the pressure rises.
Today’s focus: media access. Leave us a comment. Don't forget to Like, Follow & Share!
How does your agency approach this?
Jason Pack is our guest on the podcast this week. His episode is live now wherever you get your podcasts and on our YouTube Channel. #PIO #PAO #Communication #Crisis
This week's guest is retired FBI Agent Jason Pack. Jason shares communications lessons learned from the Boston Marathon Bombing. Listen to the full interview on Wednesday. #FBI #BostonMarathon #Bombing #crisiscommunications #pio #PAO #police #fire #EMS
Today’s focus: message consistency. Strong public communication depends on deliberate habits you can repeat when a crisis hits.
How does your agency approach this?
#PIO #PublicInformation #CrisisCommunications #PublicSafety





