@PCMAInstitute

Elevating leaders with cutting-edge education, training, and best practices tailored for the events industry. #PCMAInstitute #eventleaders

 Global
pcmainstitute.org/
Joined March 2011
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1.5KMedia
The event decision that changes everything is not always the biggest budget item. See how strategists turn deliberate choices into audience impact. Nov. 3 | 11 a.m. CT | Free | 1.0 CMP hour Register: pcma.zoom.us/webinar/registe…
Webinar promotional image by PCMA Institute, scheduled for Tuesday, November 3, 2026, at 11 AM CT. The title is "Into the Mind of an Event Strategist." Featured panelists: JT Long, Melissa Torres, and Andrew Peters. Facilitator: Devon Montgomery. There's a "Register Now" button.

ALT Webinar promotional image by PCMA Institute, scheduled for Tuesday, November 3, 2026, at 11 AM CT. The title is "Into the Mind of an Event Strategist." Featured panelists: JT Long, Melissa Torres, and Andrew Peters. Facilitator: Devon Montgomery. There's a "Register Now" button.

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Being in the room matters. Being able to participate matters, too. How does accessibility guide your event decisions? Explore that question with Joshua Klipp in PCMA Institute’s Event Accessibility Strategist course, starting October 21. sbrew.link/CsZUgJT3
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Stop starting agendas from a blank page. In Spark you can build agendas, write speaker bios, compose emails and create event descriptions, all in your brand voice. Agenda Creation is on the Free plan. app.sparkit.ai/signup/?utm_c… #eventprofs
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What helps you prepare for a difficult discussion with a client, vendor or executive?
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What do you wish leadership understood before saying no to your event recommendation?
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You need more staff, but the budget hasn’t changed. How do you approach that discussion?
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What’s harder: knowing what your event needs or getting the approval to do it?
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When you hear “it worked last year,” how do you make the case for doing something different?
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Working harder isn’t always the answer. Sometimes your sales career needs a better strategy. Crystal Chan Busch brings 20+ years of business events experience to Sales Accelerator, a new on-demand course coming this September. Be the first to know. ⏬ pcmainstitute.org/courses/ce…

Sales Accelerator (On-Demand) Course | PCMA Institute

pcmainstitute.org
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What's the best (or worst) event brief you've ever received from a client? 'Just make it feel like magic' energy welcome.
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If you could go back and tell yourself one thing on your first day in events, what would it be?
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In a world of Zoom calls, why do humans still need to gather in person? What's the one thing a live event gives you that a screen never could?
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What's the wildest way you ended up in event planning? Nobody dreams of this career as a kid — tell us your origin story. 👇
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Only 2 Days Left: Women Who Lead Online Intensive. Being visible is not about the spotlight. It is about impact. Women leaders in the events industry are breaking barriers every day, yet too often our voices go unheard. Register today! pcmainstitute.org/courses/on…
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A recent @PCMAInstitute webinar suggested one way to help structure your approach to attracting international attendees to your event even in the current challenging market. By @michelleconvene #PCMAConvene #EventProfs pcma.org/international-atten…

Current Approaches to the Problem of International Attendee Dropoff

A recent PCMA Institute webinar suggested one way to help structure your approach to attracting international attendees to your event even in the current challenging market.

pcma.org
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What if inclusion wasn’t an add-on, but the DNA of your events? The Event Accessibility Strategist Certificate gives you the tools to design experiences where every body belongs. Enrollment is open → pcma.co/4lFdr5p
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Can Work Be Fun? Bree Groff thinks so, and she’s got some simple strategies, whatever your current workplace situation, to brighten your mood. pcma.org/can-work-be-fun/ Story by @pcmaconvene

Can Work Be Fun?

Bree Groff thinks so, and she’s got some simple strategies, whatever your current workplace situation, to brighten your mood.

pcma.org
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Tired of just managing timelines and vendors? This is your sign. The Advanced Event Design & Strategy Certificate helps you plan with intent, dive into ROI, and lead with purpose. Be the strategist, not just the logistics lead. Course starts Aug 4 → eventleadershipinstitute.com…
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July isn’t waiting — and neither should you. This is your reset to own the second half of the year. Sharpen your skills. Expand your edge. Show your career who's really in charge. New courses. Fresh insights. Big moves. The clock’s ticking. eventleadershipinstitute.com… #EventProfs
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AI talk everywhere? Yep. But avoiding it won’t help. The refreshed Enhancing Events with AI Certificate (July 14) gives you real skills to plan, market & analyze smarter. Poolside now, power move later. ☀️ Register today. #EventProfs #AI pcma.co/4lmHOO9
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