Penelope (@PBettison) header
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Influence for positive change. Fascinated by behavioural economics, innovation, entrepreneurship and business culture.

Adelaide
Joined April 2009
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Creativity - disconnected themes and ideas pulled together in a way people don’t expect @DarenatKantar #mumbrellamsix – at Sydney, New South Wales
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Hey @BenAndJerrysOz we need an energy boost, how about some choc fudge brownie delivered to the Sydney powerhouse museum? #mumbrellamsix – at Sydney, New South Wales
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Seven key issues ... #directorupdate - culture and expertise
Six simple principles #directorupdate @AICDirectors – at Adelaide, South Australia
“The business of business should be to create value for society.” xitter.cf/wef/status/96318419309… – at Adelaide, South Australia
The world is changing. Here’s how companies must adapt wef.ch/2EtZOTF #wef18
Come to the edge," he said. "We can't, we're afraid!" they responded. “Come to the edge," he said. "We can't, We will fall!" they responded. "Come to the edge," he said. And so they came. And he pushed them. And they flew. - Guillaume Apollinaire
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I was gobsmacked, hence no tweets from me in your session @bestqualitycrab #msix17 xitter.cf/bestqualitycrab/status… – at Sydney, New South Wales
I might have been a bit stroppy today: Australian screen industry’s ‘criminal network’ of men needs to be dismantled mumbrel.la/2gYgzvh
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“People have a lot of data, but not a lot of actions”. There is a need for more data-driven decisions. #marketing #MSIX17 – at Sydney, New South Wales
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Survive attrition - it's a curly road #msix17 @davewhittle – at Sydney, New South Wales
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Where are on the graph? #msix17 @davewhittle – at Sydney, New South Wales
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Pitching an idea, you’ve got 7 words to nail it. And you’d better make sure there’s an emotional proposition in them. @Robotic_Nerve #MSIX17
What characteristics make us human? #msix17
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Dare you. Practice empathy #msix17 @Gauribhalla – at Sydney, New South Wales
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#msix17 participants pledging to never run focus groups again and more. Thanks for the #innovation tips
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A rock star presentation as always - thanks @amantha #msix17 – at Sydney, New South Wales
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It's after lunch, don't make any big decisions for the rest of the day! You'll kill innovation, suggests Amantha Imber. #msix17
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Reconsider how you plan workshops, unless you want to kill innovation #msix17 @amantha – at Sydney, New South Wales
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Forget 'inspired', says @amantha. To innovate well, ask your customers when you (or your competitors) last pissed them off. #MSIX17
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