The 2026-27 NBA schedule release is already driving demand. ATPs for the season's hottest games are up 25% YoY, from $225 to $300. LeBron's 76ers appear in 7 of the 10 highest-priced matchups, while the champion Knicks appear in 6. Their season opener leads all games with a $2,300+ ATP. #P1Insight

Ella Langley’s momentum keeps growing. With “Choosin’ Texas” tied for the fourth-longest No. 1 run in Hot 100 history (16 weeks), average ticket prices rose 40%, climbing from $281 to $393 after the sold-out Dandelion Tour extension was announced.

Kicking off this weekend, we're back at #NACDA26 & excited to sponsor the National Association of Athletic Ticket Sales and Operations (NAATSO) convention. With so many collegiate athletic departments in one place, it’s a great opportunity to connect, share what’s working, and keep pushing the industry forward. If you’ll be there, let’s connect. #P1Insight

Spurs vs. Knicks in the 2026 NBA Finals is breaking records—on the court and in the market. ATP surged to $4,400 (+219% vs. recent Finals), driven by historic franchises and surging demand for premium live experiences. #P1Insight

Olivia Rodrigo’s The Unraveled Tour (2026–27) has officially sold out all 86 dates, including the 25 additional shows that were introduced afterwards to meet demand. The secondary market boasts an ATP of $507, reinforcing how strong demand is across the market. Since 2022, Rodrigo holds 3 of the top 5 tours in secondary-market ATP, firmly cementing her position among today’s true female pop icons.

⚾️The 2026 #MLB season is here, and home openers continue to drive demand. Prices averaged 135% higher than non‑openers, with several final‑week surges. Pirates led the way: +91% ATP after announcing Konnor Griffin for Opening Day. #P1Insight

As an Official Partner of @BowlSeason, Prolific 1 is excited to sponsor the 2026 Annual Meeting and Tradeshow coming up in San Antonio, TX. We're eager to connect, collaborate, and celebrate all things Bowl Season! #P1Insight

Demand is heating up for the 2026 Men’s Final Four at Lucas Oil Stadium. Following the Elite Eight (Mar 29), average secondary‑market prices topped $1,000 with 15K+ tickets sold—35% higher than the last two years. #P1Insight

The 2026 World Baseball Classic has been a strong lead‑in to MLB’s season, with elite talent & high‑stakes matchups driving record attendance & secondary‑market demand. Miami is leading U.S. venues with a 26% higher Pool Play ATP and a 73% Quarterfinal premium, boosted by DR matchups.

Conference play is heating up, and ticket demand is soaring. Duke at UNC (2/7) leads with a $960 secondary ATP, more than double the next-highest game (Auburn vs Alabama). Ten more games top $200 ATP between 1/31–2/7. See the chart below.

Super Bowl demand is surging after Championship Sunday, and this year’s matchup now ranks as the 3rd-highest ATP in the last five years.

For the first time in a decade, #BrunoMars will headline his own tour in 2026. The general on-sale set a Ticketmaster single-day sales record, prompting the addition of 31 dates. Secondary market sales have reached 250,000+ tickets & $75M in revenue sold at a $285 ATP.

Miami’s Hard Rock Stadium hosts the 2026 CFP National Championship Jan 19! Hurricanes chase their 6th title, Hoosiers seek their first. Demand surges with an ATP near $4K—42% higher than last year, with premium seats topping $5.5K. #P1Insight

Five straight days of football! From CFP semifinals to NFL Wild Card, fans are paying big $ to see their teams. Biggest headline? Packers-Bears leads the market at a staggering $855 ATP, nearly 2x the next matchup. Full breakdown ⬇️

Honored to host the Marine Toys for Tots Foundation for a recognition breakfast and present our holiday donation. 🎁 Grateful to support a mission that brings joy to so many. Thank you to the Marines who joined us and to our staff who made it possible!

Our team came together to make a difference! We collected $1,500+ in food and pantry essentials for Homes For The Brave, supporting homeless veterans. Grateful for the chance to give back this holiday season. Learn more: homesforthebrave.org #GivingBack

At the NFL’s midseason mark, average ticket prices are up 1% YoY. 8 teams saw 15%+ jumps, led by the Broncos (+44%) and Bills (+30%) in their final Highmark Stadium season. 📈🏈 Check out the top 8 teams below ⬇️

Indiana’s historic win over Oregon sent get-in prices for their next 2 home games soaring 30%+. Meanwhile, Northwestern’s upset of Penn State sparked a surge for their Michigan matchup, while Penn State’s prices reduced significantly. See the top movers in secondary market ticket prices below.

Women’s Collegiate Volleyball continues to grow. ATPs for Aug–Sept events rose 43% YoY, driven by top showcases like AVCA First Serve, featuring Nebraska & Penn State. 🏐 See how ticket demand is trending 👇 #P1Insight