Founder @ Unleash The Knowledge. Built personal brands for 600+ leaders since 2020. Writing about founder-led marketing, authority & building a Trust Moat.
Apply to work with us 👉
Joined January 2012
- Tweets9.5K
- Following889
- Followers1.6K
- Likes16.8K
Pinned Tweet
4 years ago, I left UConn basketball making $22,500/yr to bet on myself.
The pandemic was in full swing.
And I said goodbye to a career in basketball that most would be lucky to have.
But, I knew it wasn’t my destiny anymore. I knew I had something else in me to explore.
I moved back home to New Jersey with my Mom and got to work.
6 months prior to leaving basketball, I started building a brand on Instagram.
I called it Unleash The Knowledge.
My sole goal was to share the books I was reading, what I was learning, and to find a community of others who had shared values as me.
I knew I was taking a big risk, but in the midst of chaos I felt comfortable.
Basketball had prepared me for this jump.
Fast forward 4 years, I run a sustainable, cash-flowing business all from my laptop.
I travel freely.
See my family and friends with ease.
Work with influential authors, founders, and entrepreneurs.
I can’t imagine my life any different.
This life all began with betting on myself and taking a risk.
What risk are you holding out on taking?
It might be just what you need.
Life is beautiful.
Sure, it has its stresses.
But, what a gift it is to wake up, healthy, work on something that lights you up, and be around those you love.
That’s real wealth.
I just experienced the greatest night of my life getting married to my best friend last night.
Amazing family and friends all in one place. So much love.
God is so good. ❤️🙏
Wedding weekend is almost here.
I’ve been super chill and relaxed all engagement while planning for the wedding.
1. Thanks to a very supportive, helpful fiancé
2. We gave ourselves ample time
But, I’ll tell ya… the 2 week out crunch time is no joke.
I’ve been feeling the pressure lately with all last minute pieces, crossing t’s and dotting i’s.
Just can’t wait for the day to actually be here.
In case you were wondering:
I don’t recommend you getting a moth stuck in your ear.
Wild experience.
I never knew was possible until last night.
I am fine.
Thank God for flushing out ears with water.
My 9-figure CEO client sent me a message the other week that I haven't stopped thinking about.
He's built the kind of credibility most people spend a career chasing.
He told me that at a recent industry event, something felt different.
People were coming up to him asking about his consistency on social media.
Asking about his new book.
Competitors were taking notice.
He said in past events and meetings, he never got that kind of reception.
Same credentials. Same firm. Same reputation in the courtroom.
What changed?
He'd spent the last year showing up online consistently.
Sharing his perspective. His worldview. His story.
We built the brand first. The book came after.
And by the time it launched, the room already knew him.
That's the shift. Not a bigger business. Not a new title.
Just consistent distribution of who he is and what he believes.
It turns a room full of strangers into people who already know your name.
Your expertise was never the problem.
The world just didn't know it existed yet.
If you haven’t made lifelong friends from posting on social media, I get that it is tough to imagine.
But, I want to be the first to tell you it’s possible and wildly life-changing.
I’ve met friends, clients, business partners, and mastermind peers all from posting on social media.
Highest ROI.
Here’s the catch: you have to drop your ego.
13 days til my wedding.
It's getting real over here.
I'm so hyped for this day and to see all of my family and friends in one place!
I was talking to my friend who works at LinkedIn.
He told me something that made the whole platform click.
He shared something most people wouldn't believe:
Even the CEO of LinkedIn barely gets reach + engagement on LinkedIn’s own posts.
Let that sink in.
If the CEO of LinkedIn isn’t “going viral” consistently…
What makes you think your entire strategy should depend on it?
Here’s the truth:
LinkedIn is not a content game.
At least… not solely a content game.
Content is important, but content isn’t the finish line.
It’s the start of the real game.
That’s why I teach this:
- Content is only the spark.
- Conversations are the engine.
- Trust is the currency.
Your post isn’t there to rack up likes.
Your post is there to do one thing:
Start the right conversations with the right people.
Because in B2B… attention is cheap.
But trust is rare.
And trust is what converts.
So if you’re a founder, CEO, or creator using LinkedIn to grow your authority + revenue…
Stop asking:
“Why didn’t my post perform?”
Start asking:
“Who is this post designed to attract… and what conversation should it create next?”
That’s how LinkedIn turns into a pipeline.
Not a vanity metric machine.
If you’ve been playing the algorithm…it might be time to start playing the network.
Curious: are you posting and starting conversations? Or mostly posting and hoping?
Avoidance isn't laziness.
It's a compass pointing directly at the work that matters most.
Here's what most people get wrong:
They treat avoidance as the enemy.
They build systems to defeat it. Timers. Accountability partners. Habit stacks.
And sometimes those work. But they miss the signal entirely.
Avoidance shows up loudest around the things that carry real stakes. The email you haven't sent. The decision you keep deferring. The project that would actually move the needle.
You're not avoiding it because you're lazy.
You're avoiding it because it matters.
That's the difference between busy and stuck. Busy people fill their days with motion. Stuck people know exactly what they need to do and can't make themselves start.
The path out of stuck isn't more productivity. It's honesty. Look at what you're not doing. Start there.
I was living in sleepy suburbia in Connecticut 2 years ago.
I told my soon-to-be bride we had to move to a city where I could rub shoulders with better business people.
It took a little convincing cause I was taking her away from her family.
But she has always believed in me and wants to see me continue to win.
She agreed to move to Nashville where they have great hospitals for her line of work.
I wanted a city that wasn’t too crazy like NYC, which I know very well being from NJ, but had a great culture and was a place my ICP and clients would pass through regularly.
And had much better weather than the northeast.
Nashville checked all the boxes.
This message is one of many I get on a regular basis, and I absolutely love meeting prospects and clients for coffee or food when they pass through Music City.
I highly recommend moving to a city that has good weather and has people you want to meet living in it + passing through.
This move has been tremendous for me.
Our other option was Tampa to get around the @clientascension boys but Florida healthcare made it tough to transfer my fiancées license.
My prediction is the iPhone Duo won’t sell nearly as well as the Apple executive team thinks it will.
It’s far too big and seems wildly distracting.
If it does sell well, then it’ll make our world even more distracted.
Nonetheless, wild creation by humans.
Look at us go.
I commend @BCarterMusic for his vulnerability to share this story about his Dad.
A great lesson he shares.
Don't indulge too much in the fruits you gain after they become ripe.
Despite decades of hard work.
His dad made $3M a year. Then he lost it all and shot himself.
@BCarterMusic on the difference between making money and keeping it:
“By the time I graduated, he was making $3 million a year. By the time I graduated from college, he had lost all the money. A few years later, he shot himself. Making the money is different from keeping it. There is no amount of money you can’t blow if you take your foot off the gas…”
(Via The Grant Owen Podcast)