Thirty years ago, people knew IBM as the “computer maker.” A lot has changed. In this new Outside In episode, @IBM CEO @ArvindKrishna talks about moving the business away from computer hardware, and focusing on technologies like #hybridcloud, #AI, and #QuantumComputing.

Three years ago, we met Prof. Americus Reed II @amreed2 at his @Wharton office and had a conversation about identity loyalty and what a #brand means and stands for. Still one of our best and most relevant episodes. outside-in.fm/americus-reed-…

Agrivoltaics \ ˈa-gri-ˌväl-ˈtā-iks \ : emerging technologies and methods designed to leverage and maximize synergies between energy production and agriculture @business @AdamMinter @opinion bloomberg.com/opinion/articl…

The Chicago @Cubs just created an awe-inspiring video about the magic of game day.

12 years ago @amandahesser left her job at the @nytimes to start a website called @Food52. A decade later, Food52 now reaches millions of people and has a multi-million #ecommerce business. Why Amanda’s background in #journalism was great training for being an #entrepreneur.

In 48 years, the world population has doubled in size, from 4 to 8 billion. These visualizations show how 8 billion people are distributed around the world. Excellent work by @VisualCap @Niccoloc visualcapitalist.com/visuali…

Co-CEO of @Food52 @amandahesser joins @CharlesTrevail on the pod to talk about the company’s natural progression — not perceived expansion! — from food into all aspects of the home, and the value of long-term relationships with its audience. Listen here: outside-in.fm/amanda-hesser/

“Marketers lost touch long ago with the world of the customer they are meant to understand… And most miss the prime directive of marketing: that of market orientation.” @markritson on the perils of brand solipsism and the path to customer enlightenment. marketingweek.com/ritson-bra…

Insightful @TheAtlantic article from author, professor, and friend of the pod, Scott Galloway @profgalloway on America’s misguided worship of tech billionaires and the societal problem of using shareholder returns as the defacto metric of success. theatlantic.com/ideas/archiv…

For decades, three companies have dominated the $4 billion domestic market for infant formula. But a supply chain shortage revealed how few options parents have. Will startups like Bobbie and @byheartbaby fix a broken industry? @reeveswiedeman @NYMag nymag.com/intelligencer/arti…

Listen to the full episode here: outside-in.fm/arvind-krishna…

During our conversation with @LinkedIn CMO @melselcher, she described this same trend: LinkedIn users are increasingly opening up to show their true selves, their vulnerabilities and, sometimes, failures Listen to the episode here: outside-in.fm/mel-selcher/

The founder of @patagonia Yvon Chouinard and his family just did something amazing to fight climate change and protect undeveloped lands around the world. @dgelles @nytimes nytimes.com/2022/09/14/clima…

Great article from @washingtonpost @WillOremus @NaomiNixWrites about the existential crisis facing @Snapchat as it seeks to build a business around an app that’s beloved by teens, ignored by older adults, and threatened by competitors like @TikTok. washingtonpost.com/technolog…

Fast Company staff editor (and former Outside In guest) Jeff Beer explains how @RickandMorty is ruling the Brandverse -- without diluting a brand nor damaging the integrity of its characters. @jeffcbeer @Wendys fastcompany.com/video/rick-a…

Ethics is essential to every company’s brand promise. Philosopher David Rodin shares: ➡️ 3 key ethical ❓s every org should be asking themselves ➡️ how to drive ethical change within a company ➡️ how the war in Ukraine has sparked a shift in biz ethics outside-in.fm/david-rodin/

Excellent interview with @LinkedIn CMO @melselcher about the shift inside of companies to market towards talent and customers equally and why there shouldn’t be a separate consumer-facing brand and the employee-facing brand. #GreatResignation outside-in.fm/mel-selcher/