In 7 days for a client, we: • Generated 57 outbound leads • Had 46 sign up for a free trial • Got 7 responses to emails / DMs If we only tracked REPLIES, we'd miss out on 85% of our conversions. Here’s how we fixed outbound attribution: Step 1: Synced @OutboundSync with @Instantlyai x HeyreachHQ x @Hubspot to create HubSpot contacts automatically when emails are sent. Step 2: Created two HubSpot properties: "Outbound Campaign" and "Sign Up" (checkboxes) Step 3: Built workflows to tag contacts and companies with "Outbound Campaign = TRUE" when emails/DMs are sent Step 4: Set up a workflow that triggers when "Sign Up = TRUE" → sends Slack notification + moves deal stage Step 5: Workflows change deal stages based on actions and create reports to track the full journey Outbound isn't just a linear input-output machine. It's not "send 100 emails → get 10 replies → done." It's an engagement layer that works alongside marketing. Your emails & DMs keep you top of mind. They see your name. They remember you. Then they take action, often without EVER replying. If you're only measuring replies, you're not getting the full picture.