@Optimizely
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You’re free to create. Free to optimize. Free to grow. The AI platform for marketing.
New York, NY
Joined January 2010
- Tweets20.8K
- Following2.9K
- Followers28.9K
- Likes7.3K
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Meet the new Optimizely. The AI platform for marketing.
Because marketing’s been stuck in survival mode long enough. So we’re here to fix it.
One place to create and optimize every digital experience. With AI built into every part of how you work.
Now, you're free to grow.
Optimizely retweeted
I'll be leading an agent building session for marketers at @Optimizely's Opticon in a few weeks. See you there? 👋🏼
🤖 Made with AI
Our purpose is simple: to give you (the marketer) the freedom to grow.
Optimizely CEO Alexander Atzberger breaks down the 3 dimensions of growth.
Optimizely retweeted
We're post-training our own models for marketing. And they're beating frontier models on quality — at 10x lower cost.
A few things we announced at Opticon:
1) Purpose-built marketing models. We announced a family of post-trained models tuned specifically for marketing tasks.
Awesome few days with the @Optimizely community at Opticon 2026 in New York. 🏕️
There was a lot to take in. Alexander Atzberger talked about how AI can unlock talent and help people achieve more.
And Lauren Hammarstedt gave us a look at what’s next with Virtual Teammates, designed to proactively work alongside teams with their own identities, permissions, and responsibilities.
Plenty to think about, and even more to put into practice for our clients.
Thanks to everyone who stopped by to meet XCentium and to the entire Optimizely team for an amazing event and a great lineup of speakers.
👉 Learn more about XCentium’s Optimizely capabilities: xcentium.com/platforms/optim…
#Opticon2026 #Optimizely #AI #DigitalExperience
"Cutting headcount is not a growth strategy." — Alexander Atzberger, Optimizely CEO, Camp Opticon keynote
Consider this your two weeks' notice on going it alone.
Virtual Teammates are here. Real members of your marketing org that don't wait to be asked — they pick up real work and ship it.
Optimizely retweeted
"Cutting headcount is not a growth strategy. Unlocking talent is. You can cut 100% of your cost, but growth has no limits."
@Optimizely CEO Alex Atzberger shares a pretty solid fact about looking at #AI thru the efficiency-only lens. #Opticon
Optimizely named a Leader and a Customer Favorite in the Forrester Wave™: Experience Optimization Solutions, Q3 2026.
Web and feature experimentation. AI that runs tests without code. Collaboration that scales.
Full report: optimize.ly/4x3VBiX
