People are increasingly turning to AI with questions about their health. That creates an entirely new challenge and even bigger opportunity for brands. Nidhi and I had the opportunity to spend time with the team at Boehringer Ingelheim discussing what this shift means, and how visibility, media, and commerce are converging in the AI discovery era. Thank you to the amazing Boehringer Ingelheim team for hosting this important conversation, and to 3C Ventures and @MKassan, Greg Safran, @jschulweis, @KarnaCrawford, Sydney Kaplan for facilitating. @OptimizeGEO has been building for this moment and learning so much along the way, and we are glad to share these to help Boehringer Ingelheim’s iconic brands thrive in this new era of consumer discovery. An honor to have the opportunity to partner with brands that are saving lives every day. #HealthcareMarketing #DigitalHealth #AISearch #FutureOfMarketing

Straight from the New York Stock Exchange in conversation with @KristenScholer. Three things every business and brand leader needs to be thinking about right now: 1. How AI is influencing purchase decisions before a consumer ever clicks a link. 2. What consumers are actually searching for, and what that means for where your business needs to show up. 3. And why the global shift to GEO is not a trend to watch. It is a decision to make. What is the one question about AI discovery you would want answered? @OptimizeGEO #NYSE #GEO #AISearch #OptimizeGEO #FutureOfMarketing

5/ @Laya_is_here (@OptimizeGEO) and @theRohitBansal (Reliance Industries) on the answer you did not write. What happens when AI describes your brand and you had no say in it? Moderated by Sakshi Dhingra, @Storyboard18_ The panel that changed the energy in the room.

We’re all set and looking forward to an insightful conversation with India’s leading CXOs on one of the biggest shifts underway in marketing - the shift to AI-led discovery. We’ll be unpacking what this shift means for marketers, brands, and the business ecosystem at large - from ads and agentic commerce to real measurement and conversions, and the emergence of data flywheels through a consumer insights lens. One thing is becoming increasingly clear: Consumer discovery and decision-making are changing. Searches are increasingly ending without a click. AI is becoming the interface through which consumers discover, evaluate, and finally decide. So, in an AI discovery-led world, what does visibility actually mean? How do we measure it? And ultimately, how do we connect AI visibility to real business outcomes? These are conversations we need to be having now - not when the shift is already behind us. Let’s do this 💪🙌🏼🚀 @OptimizeGEO @wppmedia #TheAIDiscoveryShift #OptimizeGEO #FutureOfMarketing #AISearch #MMAIndia

This is India’s decade. 80th Independence Day 🇮🇳🪷🇮🇳 These 80 pictures from the India AI Impact Summit earlier this year capture why I believe that so deeply. 20+ heads of state. The UN Secretary-General. 500 global AI leaders. All in one room in New Delhi. Representing @OptimizeGEO and advancing the AI Kiran mission with the Office of the Principal Scientific Adviser to the Government of India and INK Global Foundation, alongside Yash Dongre, Sriram Viswanathan, Mihir Shukla and Aakash Chaudhry. From the India AI YuvAI Youth Challenge and ET AI Awards to conversations with Shweta Rajpal Kohli, Startup Policy Forum, Nikesh Arora, Sanjay Mehrotra, Aparna Bawa, VSS, Dev Khare, Aakrit Vaish, Pragya Misra and Anant Goenka. And a ❤️ moment with my fellow Meta MDs Arun Srinivas and Sandhya Devanathan. Being in that room, watching 20 heads of state align, I have never been more certain that this is India’s decade. To the country that gave me the foundation to reach a room I could never have imagined growing up: Jai Hind. 🇮🇳 With gratitude for two countries to call home. 🇺🇸 🇮🇳 Our best is yet to come. What does your future best look like? #80thIndependenceDay #India #AIKiran #IndiaAIImpactSummit #OptimizeGEO

Market share is won and lost at moments of disruption. I saw it with social and mobile at Meta. I saw it again with SoftBank's Vision Fund. And I'm watching it happen right now with AI-driven discovery. The brands that move early will win for a decade. The ones waiting for the numbers to feel big enough may find the window has already closed. On 20th August in Mumbai, @OptimizeGEO, @MMAglobal and @wppmedia are bringing India's leading CXOs together for the first closed-door AI Discovery Shift. Joining us: Amit Dwivedi, @a_raisinghani, @AshwinPaddy, @ManishaKC24, Moneka Khurana, Prashant Malkani and @vivekbhargava. We'll explore ads, agentic commerce, data flywheels, category deep dives, measurement, and live product and partnership updates. More speakers to be announced. Express interest via the link in the comments! What is the one question about AI discovery you would want answered in that room? #TheAIDiscoveryShift #GEO #AISearch

How AI decides which brands even get considered is becoming the most important question in marketing today. On 20th August, 4–7 PM in Mumbai, @OptimizeGEO , @MMAglobal and @wppmedia are bringing together India's leading CXOs for the first closed-door AI Discovery Shift. Joining me: Moneka Khurana and Ashwin Padmanabhan, alongside leading voices from FMCG, BFSI, Retail and beyond. What is the one question about AI discovery you would want answered in that room? #TheAIDiscoveryShift #GEO #AISearch