OpenView is a venture capital firm on a mission to change the way the world works. We invest in B2B SaaS companies at the expansion stage. #B2B #SaaS

Boston, MA
Joined March 2009
Product-Led Sales (PLS) isn't merely a funnel or a go-to-market strategy; it's an ecosystem that turns self-serve users into paying customers. And it's more nuanced than you might think. A short thread on Product-Led Sales 👇 Image Source: @OpenViewVenture
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Pricing is a huge #growth lever for any #SaaS #startup, but one that’s commonly misunderstood + overlooked. Kyle Poyar with @OpenViewVenture joins us 10/19 to discuss making sure your price is right. Register: bit.ly/48CKHF3 #founders #entrepreneurs #gotomarket
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Founders: If you've ever wondered what a "good" CAC should be, check out these benchmarks from @OpenViewVenture
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Another highlight was visiting the @OpenViewVenture office, which had another dazzling rooftop that I got to enjoy with @Loudfoot and @seandougfan. They really rolled out the red carpet 🏙️ – at Boston, MA
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Want to know how your go-to-market motion stacks up? We’re launching our 3rd annual PLS Benchmarks Survey today, in partnership with @Keyplay @OpenViewVenture Shout out to our contributors @poyark @schoeny @LeahThar ! Take the survey ~5 mins: hubs.la/Q022CnPs0
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OpenView retweeted
📣 Calling all SaaS companies! Time for our 3rd annual PLS Benchmarks Survey! We teamed up @poyark @schoeny @LeahThar to go even deeper on the meatiest PLG/PLS topics. Curious how the best in PLG DO GTM? Take the survey and get access to the data. 🪄hubs.la/Q022CnPs0
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One of this morning's sessions at #SBW2023 included a really insightful peek behind the curtain of talent acquisition. The panel included Iris Wang from @FlagshipPioneer and Alexandra Maas from @OpenViewVenture and was moderated by Jinesh Patel, co-founder of @UptimeHealth.
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Who Owns Growth in SaaS? It Depends. Here’s What the Data Says. openviewpartners.com/blog/wh… by @poyark @OpenViewVenture #martech
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Last week at #SaaStr w/ @OpenViewVenture 🎳 Who grabbed a pair of the VF bowling socks?
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Thanks to @poyark for joining us on the latest Experience-focused Leaders episode! Kyle is an Operating Partner at @OpenViewVenture and author of the Growth Unhinged newsletter, the most read on PLG. To learn more, watch on YouTube👇 youtu.be/ITZiPwhqO5E?si=AhX_… #relayto
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OpenView retweeted
1/3 I'm so glad to announce that Chargeflow has raised $14 million in funding, led by @OpenViewVenture This funding will help us accelerate our product roadmap, exponentially increase our growth trajectory and expand our reach to more markets......
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Excited to announce @voiceflow has raised an additional $15M led by @OpenViewVenture 🎉 We raised our valuation by 50% this round, and our total funding is now $35M. In typical Voiceflow fashion, we'd rather tell you about it (and demo) vs make you read a press release 👇
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OpenView retweeted
.@OpenViewVenture’s 2023 SaaS Benchmarks: Financial & Operating Metrics Survey is live. See how you stack up on go-to-market tactics, pricing models, financial performance, and overall operations. surveymonkey.com/r/2023SaaSB…
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Our friends at @openviewventure released their 7th annual SaaS benchmarks survey! Participating is a great way to see how your #SaaS business compares against the broader industry.  surveymonkey.com/r/2023SaaSB…
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👋 Calling all SaaS leaders: we’re excited to partner with @OpenViewVenture for their 2023 SaaS Benchmarks Survey! The survey only takes a few minutes, and you’ll be the first to see the data when it launches. surveymonkey.com/r/2023SaaSB…
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New benchmark: What is a good and great free-to-paid conversion rate Based on a survey of 1,000+ products by @poyark and @OpenViewVenture Below, find more specific benchmarks including by product type, customer size, and four ways to increase your free-to-paid conversion rate.
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Another year, another fantastic report on product-led growth (PLG) benchmarks from @OpenViewVenture. In my opinion, this isn't just the future of SaaS. This is the future of digital products and services of all kinds. openviewpartners.com/2023-pr… #martech
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