Registration is open for our next webinar!
Shopper Insights: Best Practices for 2027 Planning
📆 Nov 5
⏰ 1 PM ET
Join our analysts for a practical conversation built on real client questions and the shopper insights that helped answer them.
Register: hubs.li/Q04BJM0z0
New report: Prime Big Deal Days 2026 Shopper Insights
Our full analyst-led report is here, following durables shoppers before, during, and after the event, from what they planned to spend to what they actually bought.
Access the full report (no form!): hubs.li/Q04BDjvd0
OpenBrand analysts tracked Prime Big Deal Days across durables categories, and we've dropped a recap of their analysis on our blog.
Check out the category-by-category read now: hubs.li/Q04BgBgm0
What happens to shopper expectations once the deals actually go live?
Our @amazon Prime Big Deal Days shopper insights report is live next week.
We'll post here when it's ready, and share out in our newsletter. Get on the list at hubs.li/Q04zZw5j0. #primebigdealdays
Our September CPI update is available now, and shows that while price growth in durables slowed down, it didn't stop.
Subscribe to our newsletter to get future macroeconomic updates in your inbox.
September CPI report: hubs.li/Q04zCtKv0
Subscribe: hubs.li/Q04zCt3W0
Did durables shoppers come to Prime Big Deal Days with a plan?
For durables brands, being on the list matters, but so does being easy to find once shoppers start browsing.
💥 Our full Prime Big Deal Days consumer insights report is coming soon. Stay tuned!
Yesterday we asked whether shoppers would stick to their @Amazon Prime Big Deal Days budgets once the deals went live. Our Day 1 survey data answered that.
Discounts didn't push shoppers past their budgets. Stay tuned for more insights from our #PrimeBigDealDays survey.
Do durables shoppers think Amazon will have the best deals during #PrimeBigDealDays?
Nearly a quarter of Amazon's own event shoppers aren't convinced @Amazon has the best prices. More insights as the event unfolds.
Prime Big Deal Days kicked off today. How much are durables shoppers actually planning to spend?
We're surveying shoppers before, during, and after Prime Big Deal Days to track how plans turn into purchases. Follow along for more insights as the event unfolds. #Prime2026 @amazon
You don't need the lowest price on the market. You need to stay close enough to stay in consideration.
See how post-event analysis shows what actually drove your promo results.
hubs.li/Q04xSz9b0
Tariffs. Supply chain shifts. Shoppers stocking up early or pulling back.
Real-time price and demand signals help brands stay competitive through the volatility.
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A competitor's price just dropped. Is it a real cut, or a pre-discount markup made to look bigger?
Our latest session breaks down how to tell pricing moves from promo tricks, and which price points actually matter.
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Do you know what your competitors are doing during key promotional periods?
Hosted by our analysts, our recent Pricing and Promotions webinar breaks down how top brands and retailers use data to plan for major promo periods.
Watch the full webinar: hubs.li/Q04xRcxP0
🚀 Looking to maximize the impact of your promotions?
Our latest webinar dives into:
- Pre-Event: Utilize data to strategize
- During Event: Optimizing performance in real-time
- Post-Event: Re-evaluating results
Watch now: hubs.li/Q04xRdmP0
#PrimeDay #BlackFriday
Durable goods prices are still climbing, just slower.
August came in at +0.57% month over month, down from a revised +0.86% in July. Three of our four product groups decelerated, with appliances the lone exception.
Read more in the August CPI report: hubs.li/Q04wXmxj0
Durable goods prices accelerated in July, up +0.83% month over month, up from a revised +0.65% in June. Three of our four product groups grew faster than they did the month before.
Read the report to see why appliances stands out this month: hubs.li/Q04sfDCv0
Big news: OpenBrand has acquired Comperemedia from Mintel Group. Comperemedia is the leading competitive marketing intelligence platform for financial services, insurance, telecom, and media.
Full announcement: hubs.li/Q04rVCjx0
A strong line review is about giving retailers a market-backed story they find as convincing as you do.
We help durables brands bring that into the room. After you watch this 30-second clip highlighting how we help, email us at [email protected] to talk about your category.
Our latest State of Durables update is available now! Join our CEO and Chief Economist for a deep dive into what shifted in Q2 and where durables pricing and demand are headed.
Watch the full State of Durables update: hubs.li/Q04q92Nq0
Subscribe to our newsletter for more updates from Ralph: openbrand.com/newsletter













