We Create Stories That Stick
Melbourne, Australia
Joined September 2013
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Australia Wins the Olympics!
With the rest of the world seeing #Olympics2021 engagement plummeting (the US is down 36%) Australia is enjoying record numbers. Using our data sets, we explored the reasons why.
For a deeper dive into the data and metrics, contact us.
The recovery of Live Sports and Events might be a lot slower than we all think. Recent data out of our partner @globalwebindex, shows that around 49% were less likely to attend post #covid.
Full blog post blog.globalwebindex.com/char…
#events #data #research #demographics #insights
#bauermedia re-brands to 'Are Media'. This is cool. Good luck. Just let us know if you'd like some help in redesigning that logo. Ouch! It looks like someone designed it in Powerpoint.
#graphicdesign #logo #branding
The Devil is in the details they say. #Trump's latest ad campaign to repair the damage done to the military features Russian soldiers and Russian fighter jets. Someone is definitely getting #fired for this one.
So much Karma.
full story here lnkd.in/dFuSNfV
Here's the one thing that the all the top brands have over the competitors- #BRAVERY. Even more so in these times where brands are 'staying safe'. Bravery creates standout, re positions competitors, creates advocates. Greatness always starts with taking that first, brave step.
#COVID is smashing our #mentalhealth. We used our data sets to look at the rise in the mental health conversations and to track anxiousness and mental uncertainty.
In the end, there is no better time to reach out than now. And there is no better person to do than you.
#RUOK
It's just wonderful to be valued by a client as a true partner. Even better if the client is doing amazing things to change the future of energy for some of Australia's biggest businesses. 💡💡💡
#energy #sustainability #DataDrivenCreativity @OptimalGroupANZ
One of the great tragedies in marketing was the decoupling of Creative and Media. We get so much more relevancy when we plan media that enhances the creative message rather than just amplify it 1 + 1 = 3"
Emma Macey GM of SuperNova Media and proud partner of @OneSmallStepAus
Anyone that's been in research long enough knows how horribly flawed the moderated group is. The answer is unbiased data, multiple sources, laminated together at scale with experience.
#research #data #analytics #insights #datadrivencreativity
