Digital strategy, analytics and user research for the cultural sector and beyond. We help your visitors have a happier experience online so they love you more.

London, UK
Joined April 2014
One Further retweeted
Your old Universal Analytics account is going away in July, as Google completes its shift to Google Analytics 4. If you need to keep historical data for reporting to funders or your own analysis, here's what you need to do (and sooner rather than later): onefurther.com/blog/your-uni…
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Yesterday we launched our Discovering Online Collections Benchmarking report You can find out more about the key findings in this thread, or in the latest Cultural Content article: open.substack.com/pub/cultur…
Replying to @OneFurther
This investigation and report is about helping organisations understand how their online collection performs against the wider sector context.
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Replying to @ChrisUnitt
@ChrisUnitt from @OneFurther has written a brilliant how-to on Cultural Content for GA4 reporting to measure content performance – I learnt a lot (and finally begin to feel converted to the company way of thinking that GA4 is not nesc just an enormous PIA culturalcontent.substack.com…
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Well, GA4 certainly seems less scary now — thank you @OneFurther And thanks to all our morning speakers, our notepads will be jam-packed with ideas by the end of #AMAconf at this rate!
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Excellent practical breakout session from Chris @OneFurther on how to use Google Analytics 4 #AMAConf
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One Further retweeted
"Google Analytics 4 is easy to use and I'll prove it" says @ChrisUnitt from the wonderful lot @OneFurther #AMAconf
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Take a look at our latest academy session where we were joined by @ChrisUnitt of @OneFurther! In this episode he walks us through what Google Analytics 4 is, how to set it up, integrating it to your Ticketsolve account and more!🤩 Check it out here: hubs.la/Q01StZZb0
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Take a look at our latest academy session where we were joined by @ChrisUnitt of @OneFurther! In this episode he walks us through what Google Analytics 4 is, how to set it up, integrating it to your Ticketsolve account and more!🤩 Check it out here: hubs.la/Q01St_Zg0
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Join us for an exciting webinar with @ChrisUnitt from @OneFurther where we'll show you how to seamlessly integrate your Ticketsolve account with GA4. Learn how to set up the updated Google Tag Manager and much more. Don't miss this opportunity to elevate your analytics game!🤩🙌
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@squirrels4 just mentioned @OneFurther's evaluation Digital Impact in museums and Galleries report w @CulturalAssocOx and @artfund the public facing report lives here: museumsassociation.org/fundi… #MuseumTech2023
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Our #SupercoolSessions webinar with @KatyRaines + @ChrisUnitt is full of stats and ideas about arts, cultural + heritage orgs, and your audiences. So full that we’ve written a handy summary – with practical takeaways and actions. The 5 key insights for #ArtsMarketers are:
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How can you support parents in your agency? ❤️ @ChrisUnitt from @OneFurther shared his view on supporting parents through flexibility and enhanced maternity leave policies.
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Great career developing role managing digital projects @OneFurther - you'll meet a tonne of cultural sector clients and get a real breadth of digital client services in the sector Plus we're all good eggs 🥚🥚🥚🥚🥚🥚
Something to think about over the weekend: do you want to change job and come work with us instead? Are you a person with Digital Project Manager skills? If the answer to either of those questions (ideally, both) is 'yes', then take a look at this: onefurther.com/blog/now-hiri…
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Replying to @GeorginaBrooke
@GeorginaBrooke is behind Cultural content, one of those (not many:) newsletters i’m reading regularly and get inspired by practical insights from her and other guests. I was really pleased to write about @webumeniaSK and its content formats for the @OneFurther publication
Great article from @michal_cudrnak @SlovakArt on evolving online collections content and features over many years - and what he's learnt along the way culturalcontent.substack.com…
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One Further retweeted
Next week's webinar will help you run more efficient ads using Google and Meta's automation tools. Comms and marketing teams at arts orgs are overloaded, so get some of your time back with these techniques. us02web.zoom.us/webinar/regi…
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One Further retweeted
Thank you @GeorginaBrooke & @OneFurther for having me to talk about all things digital and social media at @brumhippodrome 💻🤳🏻 These guys have been fab in helping us with our social media strategy here at Hipp. Read more about our digital work below👇👇
The wonderful @AmyStutz – Digital Content Manager @brumhippodrome – has written a Cultural Content post! In it she talks about the brilliant creative ways she's gone about promoting shows like Mamma Mia, Take That (the Musical) and Kinky Boots culturalcontent.substack.com…
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Replying to @ChrisUnitt
@ChrisUnitt of @OneFurther will take us on a journey into the new Google Analytics 4 at this year's Ticketsolve Forum. Be sure to secure your place! ⚡🔋 #RECHARGE2023
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Our next #SupercoolSession is going to be a treat. We’ll be looking at some of the insights from @IndigoLtd and @OneFurther’s recent reports and discussing how the data can inform digital strategy. I’ll do my best not to take up the whole time with just my questions, promise!!
Our next #SupercoolSession is about applying findings from @IndigoLtd & @OneFurther's latest reports to your everyday work 🤓 "The reports are out: what next? In conversation with @KatyRaines & @ChrisUnitt" 🗓️ Thu 16 Feb, 2pm 🎟️ Join us – it’s FREE! supercooldesign.co.uk/superc…
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2023 is the year we say goodbye to our convoluted, frustrating but familiar friend: Universal Analytics. @OneFurther ran a free webinar last year on all the lessons they had learned so far on Google Analytics 4: onefurther.com/blog/webinar-…
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One Further retweeted
There’s still time to register! Tune in to Spektrix presents: Setting Yourself Up for Success with GA4 this Wednesday. Get insight from partners @ace_national @CapacityInt & @OneFurther. Register now: bit.ly/3CD2lKn
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