A creative comms consultancy on a mission to drive #socialchange in India. Works in climate action, public health, education & gender equality.
New Delhi, Bengaluru & Mumbai
Joined June 2017
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A shortlist with our name on it and we like the sound of that.
ON PURPOSE is one of three consultancies shortlisted for Mid-Size Consultancy of the Year at the ICCO Global Awards. 🤞🏽
#ICCOGlobalAwards #ONPURPOSE
Girish never followed the obvious route.
In his conversation with Brand Communion, he talks about the choices, crises and convictions that shaped that journey.
A story about finding purpose, staying the course and knowing what comes next.
@Girisham1 @brandcommunion
You’ve rehearsed the pitch. Now get an outside perspective.
Srishti Sharma, Lead, Social Impact at ON PURPOSE, joins DoDM 2026 as a speaker and will also be part of the DM Clinic’s Pitch Health Check Corner.
Bring the idea you’ve been working on. Srishti will bring the questions that can make you look at it differently.
📍 Dr. Ambedkar International Centre, New Delhi
📅 8 October 2026
Reserve your seats now: docs.google.com/forms/d/e/1F…
#DoDM2026 #ONPURPOSE #socialimpact
🔆Live from Kochi. Our 9th year at PRAXIS.
Learning, conversations and a camera roll with our sister firm, The PRactice.
#PRAXISINDIA #ONPURPOSE
We were barely managing to learn the alphabet when the world moved online.
60 years later, literacy means more than the written word. It means being able to access, understand and navigate the digital world.
Here’s to learning how to read and everything that came after.
She took down the boys club and made it illegal to deny you credit for being a woman. While advocating for freedoms we didn't simply inherit.
She built them, one fight at a time. Rest in power, Gloria.
#ONPURPOSE #WomensRights
TODAY, WE CELEBRATE A BIG ONE.
Girish Balachandran is now CEO of The PRactice (@TPRIndia) Group.
From being part of the journey to taking on its leadership, this is a moment worth pausing for.
We’re proud to see Girish take the PRactice forward.
@Girisham1
The blueprint might be due for a rewrite.
In his latest piece, Arun Sudhaman explores this question with insights from Girish Balachandran, Ramya Chandrasekaran and Benson Kibiti on why local context should shape global communications and not the other way around.
@Girisham1
Read the full piece here: earned-first.com/praxis-afri…
#ONPURPOSE #GlobalSouth
@ArunSudhaman, @ramyac, @earnedfirst, @EnergyAlliance
We came for the quiz but stayed for the questionable answers. 🍻
An unreasonably fun evening at PRCAI’s Pub Quiz
Here’s the evidence. 📸
#ONPURPOSE #PubQuiz #TeamOP
ON PURPOSE retweeted
@TPRIndia and @OnPurposeComms come together to form The PRactice Group, creating a common structure while retaining their independent brands and teams.
Read more: mediamohalla.com/the-practic…
#MediaMohalla #ThePRacticeGroup
ON PURPOSE retweeted
ThePRactice and @OnPurposeComms have come together under The PRactice Group creating a new integrated communications structure while retaining both firms as independent brands Girish Balachandran will serve as Group CEO from September 1, 2026
Read more :
brandcommunion.com/pr-and-co…
We have some news to share.
ON PURPOSE is now part of The PRactice Group, a future-forward integrated communications group that brings together specialist capabilities, independent brands, and strong leadership.
Here is what is changing:
-We now have access to deeper leadership, broader capabilities, and a more robust organisation behind us.
-Our founder, Girish Balachandran, becomes Group CEO of The PRactice Group with his focus on clients, people, and growth.