How do you drive growth for a product that people didn’t know they needed, from a brand that people just flat out didn’t know? > Educate the market. > Build brand awareness. All at once. This is the problem Oliver Carding, Head of Marketing at @tesseractcrypto, was confronted with when they introduced their MiCA authorized vault product to market earlier this year. The solution: CEO-led content. Oliver took a multi-channel approach led by PR, getting CEO James Harris active in press, on LinkedIn, podcasts, webinars, and in-person events. From there, Oliver could remarket to the engaged audience to push them further down the funnel. And slowly over time, build trust. How would you approach this problem? To hear the full story from Oliver, watch @themarketingdsk episode with the link in the comments.