We are the world’s leading gamification and digital engagement consulting firm. Octalysis is 100% backed by Science and achieves engagement ROIs of up to 712%
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Joined February 2015
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The Octalysis Group retweeted
Instead of spending weeks debating why a feature isn't landing or why your conversion rate is flat, you could get a clear diagnostic in about a minute.
You enter your product's URL, and 60 seconds later you have a full behavioral health report. An overall motivation score. A breakdown of which of the 8 Core Drives your product stimulates, and which it neglects. Specific, actionable insights on where your experience creates motivation and where it fails.
A/B testing button colors won't tell you if your core loop is intrinsically rewarding. Understanding why users behave the way they do requires a different lens entirely.
Consultants charge tens of thousands for this kind of analysis. OctalysisScan gives you the initial diagnostic in 60 seconds. Know what's broken before you hire anyone.
#gamification #behavioralscience #octalysishttps://scan.octalysisgroup.com/
The Octalysis Group retweeted
One of the biggest reasons users churn from SaaS products is a failure in Core Drive 2: Development & Accomplishment.
Users sign up for a tool to make progress, to become better at something. If they don't feel like they are winning or improving, they will leave. It's that simple.
Many products make two key mistakes here:
1. The Aha moment is buried too deep. Users have to complete a dozen steps before they experience the core value.
2. Progress isn't visualized. Users might be making strides, but if they can't see it through progress bars, badges, or meaningful feedback, it doesn't feel real.
Onboarding shouldn't just be a tutorial. It should be a series of small, achievable wins. Give the user a taste of success within the first 60 seconds. Make them feel capable and smart.
If your users don't feel a sense of accomplishment early and often, they won't stick around to find it later.
#gamification #behavioralscience #octalysishttps://scan.octalysisgroup.com/
The Octalysis Group retweeted
Most companies think #designthinking builds engagement. And fail. 📉
We sit down with @jorisbeerda1 (CEO of @OctalysisGroup) to reveal the 5-step behavioral design process used with Microsoft & Porsche to drive real retention.
Episode here: professorgame.com/podcast/43…
The Octalysis Group retweeted
"We have the best app in the market. Our NPS is high. Our features are ahead of competitors."
Monthly active usage: 23%.
This is the fintech engagement crisis—and it's more widespread than executives realize.
The problem isn't features. Fintech has spent a decade in a feature arms race: budgeting tools, investment options, personalized insights.
Feature richness correlates weakly with engagement. Some of the most feature-packed apps have the lowest retention.
Why? Features serve functional needs. Engagement serves psychological needs.
Fintech has systematically ignored the latter.
In my latest article:
→ Why AI notifications often make engagement worse
→ How each Octalysis Core Drive transforms fintech design
→ A savings app case study: 340% engagement increase
→ The competitive moat nobody's building
The fintech winners of the next decade won't have the most features—they'll understand why people actually engage with their money.
Read more: octalysisgroup.com/2026/01/t…
#Fintech #BankingInnovation #AI #Octalysis #CustomerEngagement
The Octalysis Group retweeted
Gamification in Banking and Insurance: How to Engage Gen Z in “Boring” Industries.
octalysisgroup.com/2025/11/g…
The Octalysis Group retweeted
Think wealth - think @ZIGChain 🤝
1/ A Modular Blockchain for Scalable DeFi:
ZIGChain is built with a modular architecture designed to scale, secure assets, and unlock new financial opportunities. With a mix of Cosmos SDK modules and custom-built innovations, every component plays a role in staking, governance, and wealth generation. Here’s how it all comes together 👇
The Octalysis Group retweeted
Who are the Top 10 Gamification Experts 2026?
This list will show you who continue to innovate #Gamification and Behavioral Design!
Some are acadamic legends, while others help Fortune 500 and WEB3 businesses increase their KPIs.
Have a peek!
octalysisgroup.com/2025/11/t…
The Octalysis Group retweeted
🎊 AI, NFTs & Wearables: The IDEA Engine Case Study!
🎯 "OctalysisGroup Summarizes Their Latest Insights on AI, NFTs, and Wearables!"
🌟 Discover how the IDEA Engine is transforming NFTs with AI, wearable tech & gamification to deliver real-world utility and personalized experiences! 🔥
🔑 Dynamic NFTs
🔄 AI-powered personalization
🎮 Gamified engagement
🔗 The future of digital ownership is here! - octalysisgroup.com/2024/12/a…!
#NFTs #AI #Web3 #INCV #gameFi #SocialFi #ETH #Wearables #IDEAEngine #Gamification #Blockchain #Innovation
ALT 🎊 AI, NFTs & Wearables: The IDEA Engine Case Study! 🎯 "OctalysisGroup Summarizes Their Latest Insights on AI, NFTs, and Wearables!" 🌟 Discover how the IDEA Engine is transforming NFTs with AI, wearable tech & gamification to deliver real-world utility and personalized experiences! 🔥 🔑 Dynamic NFTs 🔄 AI-powered personalization 🎮 Gamified engagement 🔗 The future of digital ownership is here! - https://octalysisgroup.com/2024/12/ai-nfts-and-wearables-idea-engine-case-study/! #NFTs #AI #Web3 #INCV #gameFi #SocialFi #ETH #Wearables #IDEAEngine #Gamification #Blockchain #Innovation
The Octalysis Group retweeted
🎉 Embracing the Blue Ocean Strategy with IDEA Engine!
🗞️ IDEA Engine is revolutionizing personal growth with a Blue Ocean Strategy—fusing AI, blockchain, and wearables to create an untapped market space. No competition, just limitless potential. Secure, personalized, and gamified self-development awaits‼️
🖇️ Link to more details: medium.com/@IDEA-Engine.AI/i…
🖇️ Useful links :
• Website | idea-engine.ai/
• Telegram Chat | t.me/+5N2DOekWJlZiZTNk
• Instagram | instagram.com/idea_engine.ai…
• YouTube | youtube.com/@IDEA-EngineAI
• Medium Newsletter | medium.com/@IDEA-Engine.AI
#INCV #AI #memes #NFT #Blockchain #gameFi #DePin #SocialFi #Ethereum
ALT 🎉 Embracing the Blue Ocean Strategy with IDEA Engine! 🗞️ IDEA Engine is revolutionizing personal growth with a Blue Ocean Strategy—fusing AI, blockchain, and wearables to create an untapped market space. No competition, just limitless potential. Secure, personalized, and gamified self-development awaits‼️ 🖇️ Link to more details: https://medium.com/@IDEA-Engine.AI/idea-engine-blue-ocean-strategy-no-competition-606bc6ae0007 🖇️ Useful links : • Website | https://www.idea-engine.ai/ • Telegram Chat | https://t.me/+5N2DOekWJlZiZTNk • Instagram | https://www.instagram.com/idea_engine.ai/ • YouTube | https://www.youtube.com/@IDEA-EngineAI • Medium Newsletter | https://medium.com/@IDEA-Engine.AI #AI #memes #NFT #Blockchain #gameFi #DePin #SocialFi #Ethereum
The Octalysis Group retweeted
So proud to see a client of ours creating impact in the digital education and Web 3 Space! vist.ly/j2jn
The Octalysis Group retweeted
Reading @yukaichou's book on Octalysis Gamification. My journey begins! #OctalysisBook
The Octalysis Group retweeted
Really enjoyed my interview with Ex-Goldman Europe Head and Legendary Crypto Investor @RaoulGMI regarding @MetabloxNFTs. He gave me a very generous title, "The Godfather of Gamification."
realvision.com/eyxoxyuffnsuf…
The Octalysis Group retweeted
Thanks for sharing my Octalysis Framework to others! My book sold a bit over 100,000 copies and I’m really grateful that a lot of people value my work and are applying the principles to improve their endeavors.
The Octalysis Group retweeted
OctalysisGroup: RT @useradventure: @Warcraft @OctalysisGroup when we work together @yukaichou @jorisbeerda1 @VictoriaPanTOG @chris_tomasso @Sduqueec @ivanvmilev @DirkvanDiepen #gamification #octalysis
The Octalysis Group retweeted
@OctalysisGroup when we work together @yukaichou @jorisbeerda1 @VictoriaPanTOG @chris_tomasso @Sduqueec @ivanvmilev @DirkvanDiepen #gamification #octalysis
The Octalysis Group retweeted
For an NFT to have lasting value, it needs to high higher meaning imbued into the project. Why does it exist? How does it affect humanity 50 years from now. If not, it's just about "I'll get rich in 3 months" which burns out quickly. @MetabloxNFTs @MiamiNFTweek #NFT #NFTCommunity
The Octalysis Group retweeted
Every time I feel good about my life and the value I created for people, I just need to look at the 1 Star Reviews of my book (especially the detailed ones), and I start to feel like crap again haha. #hearttraining
The Octalysis Group retweeted
REMOTE Work Trivia Series
FACT #2
REMOTE Work Opportunities are more common in High-Income Areas.
#remotework #WorkFromHome #REMOTE #workingfromhome
The Octalysis Group retweeted
REMOTE Work Trivia Series
FACT #3
54% of all US Workers work REMOTE at least once a month
#remotework
#workingfromhome
#REMOTE
#octalysis
@yukaichou
octalysisgroup.com/the-ultim…