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London
Joined August 2010
The Octagon team will be heading to the @blackinsport_ Summit at the Emirates Stadium on October 21st . 🙌   Be sure to swing by our stand, meet the team, and grab one of our executives for a conversation.   See you at the summit!
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Great to bring the Octagon Motorsport team together yesterday for our third quarter meeting! 🏁 From Silverstone to Monza, Le Mans to the Nürburgring, it's been an incredible few months of delivering brilliant and ground-breaking work for clients across the motorsport world.
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We're proud to continue our partnership with @blackinsport_ for the second year of "Next Up by BIS," a career accelerator designed to open doors for the next generation of talent in sport and entertainment.
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This 12-month paid programme will give another aspiring professional hands-on experience across Octagon's teams, mentorship from senior leaders, and access to BIS' network of industry professionals. For more information and to apply, visit: blackinsport.com/next-up
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The strongest F1 activations aren't just about trackside assets. They're about understanding the culture, energy, and audience around each race. Ahead of the Singapore GP, Octagon's Camilla Hessey explains why local relevance remains the key to sponsorship success.
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Octagon Europe’s Laura Fairweather, Head of Growth, joined a panel at this week’s @IscBiz’s Women’s Sport Business Summit, to discuss "Driving the Future of Women’s Sport On and Off the Field”.
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The conversation moved beyond proving that women’s sport has an audience, to exploring how the industry can continue to build the people, infrastructure, experiences and commercial models needed to sustain that growth, without diluting the communities that created the value.
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We’re delighted to announce that Octagon Europe's Mike Haywood, Vice President, and Katrina Sherratt, Group Director, will be joining the judging panel for the @EuropSponsAssoc awards 2027.
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Camilla Hessey, Head of Motorsports, Octagon spoke with Cian Brittle from @MotorsportBB on the dynamic adoption of AI within F1, and how the emerging technology and growing brand partnerships are influencing the industry – both today and moving forward. blackbookmotorsport.com/feat….
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🇪🇸 Madrid, here we go. This weekend marks the inaugural Formula 1 TAG Heuer Gran Premio de España 2026, with the Octagon team on the ground supporting multiple clients.
🤖 Made with AI
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As well as delivering experiences and activating partnership rights, we’ll be taking a closer look at Madrid’s new hospitality proposition part of a wider shift as F1 promoters develop their own experiences alongside the Paddock Club. A fascinating evolution for brands and fans.
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🤖 Made with AI
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As the conversation and excitement surrounding the 2027 FIFA Women’s World Cup gathers pace, Octagon’s ECD Lizi Hamer spoke with @Campaignmag to explore how brands can approach next summer’s tournament with greater ambition and authenticity. campaignlive.co.uk/article/w….
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Thrilled to have supported @SASsoftware in bringing this story to life from creative ideation through to execution. Working alongside @LiverpoolFCW and some very special guests, we helped uncover the stories, passion and journeys behind the flags that travel with the LFC fans.
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Octagon’s Mike Haywood spoke with David Powell of @ObserverUK about the evolving landscape and new opportunities for brands and leagues surrounding the Premier League’s front-of-shirt betting ban.
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Haywood shared his perspective on how the recent move is reshaping relationships between brands, sport, and fans. As well as the possibilities it creates for new partnerships and more creative approaches to brand building across sports. Read more here: observer.co.uk/news/sport/ar….
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We’re proud to share that Ryan Shaw, ECD, Octagon Europe, Lizi Hamer, ECD Octagon, Laura Kelly, SVP, and Jaime Bivona, VP, have been named as judges for the @Effie_UK, celebrating the people and work driving marketing forward.
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A brilliant opportunity to share their expertise, challenge thinking and recognise the campaigns making a real impact, while bringing the same creativity and perspective they contribute to Octagon every day.
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Proud to celebrate Octagon’s Camilla Hessey, Head of Motorsports, on being recognised by @sectordotworld 50 among the top people shaping Formula 1. The Sector 50 list spotlights key figures who have played a defining role in driving F1’s success over the past year.
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Thrilled to collaborate with our colleagues at @MediahubWW on @pinterestUK's landmark sponsorship of @OfficialBHAFC as the first ever women’s only partner. A huge moment for both brands, and a privilege for Octagon to help bring this partnership to life.
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