Lots of entrepreneurs are running their businesses like the Boy Scouts. treating everything they do like they are going to get a badge for it "I dont discount" "well I am bootstrapped" "thats off brand" no one cares. the only scoreboard is the cash flow your asset can produce. if its enough to live the life of your dreams- congratulations, you won but some people are trying to run a business like a damn nuzlocke (making up rules just to make the game harder) there are no points awarded for pain, suffering, and stress induced balding do whatever it takes to get to the cashflow required. in whatever way works for you. you arent in the boy scouts. you arent even in a race. its more like a late night walk. you can stop whenever you want, but you dont because who knows what you might find around the corner

Have you been sued in California for wire tapping, just for using a meta pixel? Thousands of Ecom brands were getting shake down requests for nothing more than a conversion pixel. Every settlement was $10,000-$50,000 bucks, right out of the pocket of small business. I was sued multiple times. As of today, that won’t ever happen again: I thought this was the wrong reading of the law and wanted to do something about it. My internal team worked with the eCommerce alliance. They put time, money, and resources into changing this law. I really didn’t do much. But as a result of their hard work- No one else will be sued for this ever again. The work of the eCommerce alliance, backed by postscript, just saved the entire ecom industry probably 30 million dollars a year. Huge shoutout to Gina from my team for getting this done. Ridge could have just kept paying it. But that’s how these things win. Ecom brands are too fractured, everyone too cheap, everyone being crabs in a bucket. It takes brands and great partners like postscript to work together to make the industry better. I just saved your brand $25,000 bucks. You can thank postscript for that.