Digital marketing agency helping brands engage Gay, Lesbian, Bi, & Trans consumers with genuinely inclusive marketing.
Joined June 2010
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We'll be at #CreatorFest next week, talking to 2 fantastic influencers, Eliza Rain & Ellen Jones, about how brands can work with LGBTQ+ creators to ๐๐ง๐ ๐๐ ๐ ๐๐๐๐๐+ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ ๐๐ฎ๐ญ๐ก๐๐ง๐ญ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐ and remain consistent in their allyship.
#LGBTmarketing
How can brands market to LGBTQ+ customers authentically? We've written the definitive guide >>
outloud.lgbt/insights/marketโฆ
OUT loud ๐ณ๏ธโ๐ retweeted
We are thrilled to have had the opportunity to partner with @OUTloudLGBTQ and @NYXCosmetics_UK, in uniting a passionate community of makeup enthusiasts to co-create a campaign that truly reflects the spirit of Pride and celebrates love in all its forms. ๐
This is possibly the most authentic #Pride campaign ever! ๐ณ๏ธโ๐๐ณ๏ธโโง๏ธ outloud.lgbt/case-studies/loโฆ
When @LOrealParisUK brand, @NYXCosmetics_UK, set out to create a Pride campaign, they wanted to collaborate with their community of makeup enthusiasts, to create something fully community-led.
@OUTloudLGBTQ, @Bulbshare and @NYXCosmetics_UK brought together makeup enthusiasts from the LGBT community to understand what Pride meant to them.
The group came up with a campaign concept, tagline, hashtag and go-live strategy with involvement from the community & influencers.
