@OIA

Founded in 1989, Outdoor Industry Association (OIA) ensures the growth and success of the #outdoorindustry. Together we are a force.

 Boulder, CO
outdoorindustry.org
Joined October 2008
  • Tweets13.4K
  • Following810
  • Followers28.9K
2.8KMedia
Join us for the OIA Sustainability Campfire Chat: Reflecting on 2025 & Looking Ahead to 2026, where we bring OIA members together to reflect on accomplishments of 2025 and share our priorities for 2026. Date & Time: Dec 17, 2025, Noon M Register - bit.ly/4aeKpHz
Group of people sitting by a campfire near a tent under a starry sky, with the text 'Sustainable Business' visible.

ALT Group of people sitting by a campfire near a tent under a starry sky, with the text 'Sustainable Business' visible.

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Register now for our upcoming Webinar: The Methodology of ConsumerVue Segmentation. Join us as we dive into OIA's consumer segmentation project, exploring everything from hypothesis development to actionable insights. Tuesday, December 9, Noon MT Register here: bit.ly/48hF144
A triptych image featuring outdoor and leisure activities. From left to right: a group hiking up a steep hill, a promotional banner for "ConsumerVue," two people smiling in a cold, wooded environment, and a person surfing a wave.

ALT A triptych image featuring outdoor and leisure activities. From left to right: a group hiking up a steep hill, a promotional banner for "ConsumerVue," two people smiling in a cold, wooded environment, and a person surfing a wave.

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With a huge thanks to Thrive Outside Pittsburgh’s funding Partners Richard King Mellon Foundation, DICK'S Sporting Goods, and The Grable Foundation, Pittsburgh is taking a big step toward creating healthier, happier communities! bit.ly/47GdlFy
Two individuals in red and black gear standing with snowboards at the base of a snowy hill with other visitors and a large lodge in the background. Text on image includes "Thrive Outside Pittsburgh" and "Outdoor Foundation" logos.

ALT Two individuals in red and black gear standing with snowboards at the base of a snowy hill with other visitors and a large lodge in the background. Text on image includes "Thrive Outside Pittsburgh" and "Outdoor Foundation" logos.

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Missed the OIA Town Hall? Catch up on how we're uniting the outdoor industry for 2026 with a connected ecosystem of events and insights! Watch now: [oia.outdoorindustry.org/2025…] #OutdoorIndustry #OIA #Resilience
Logo of Outdoor Industry Association over an image of Yosemite National Park at sunset, text reads 'Town Hall'.

ALT Logo of Outdoor Industry Association over an image of Yosemite National Park at sunset, text reads 'Town Hall'.

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We're excited to announce our 2026 Convening Roadmap, featuring the return of events and innovative new initiatives, aimed at uniting and strengthening the outdoor industry. Our focus is on streamlining event experiences and fostering meaningful connections for brands, retailers, suppliers, and non-profits. Join Our Virtual Town Hall on Nov. 4, 202 - [bit.ly/42X7Ssx].
Collage of four images: 1) The United States Capitol Building under a blue sky. 2) A group of people posing for a photo outside. 3) A promotional floor sticker for Switchback Spring at a busy indoor event. 4) A person presenting at a conference with a nature slide backdrop.

ALT Collage of four images: 1) The United States Capitol Building under a blue sky. 2) A group of people posing for a photo outside. 3) A promotional floor sticker for Switchback Spring at a busy indoor event. 4) A person presenting at a conference with a nature slide backdrop.

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Big news! REI Co-op, Carhartt, ERM Coho & OIA are partnering on the Misae II solar project in TX, beginning to deliver renewable energy certificates to REI Co-op and Carhartt in 2026." 🌞🤝 #RenewableEnergy #ClimateAction #OutdoorIndustry #GreenEnergy [Link] bit.ly/4nieCsc
Vast solar farm with numerous photovoltaic panels spread across a flat, arid landscape under a clear sky.

ALT Vast solar farm with numerous photovoltaic panels spread across a flat, arid landscape under a clear sky.

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The government shutdown threatens the $1.2 trillion outdoor recreation economy. In 2024, national park visitors generated $29B. Take action today to protect outdoor recreation, small businesses, and gateway communities. bit.ly/4mRSYLb bit.ly/3KBafL4
A snowy scene with "Road Closed" and "No Passing" signs on a wet road leading towards a hilly landscape.

ALT A snowy scene with "Road Closed" and "No Passing" signs on a wet road leading towards a hilly landscape.

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🔑 Unlock the key to outdoor consumer behavior. OIA's latest ConsumerVue breaks down 3 groups and 9 distinct segments, from super-casual to hardcore adventurers. #OutdoorIndustry #ConsumerInsights #OIAResearch [outdoorindustry.org/research…]
Promotional image for ConsumerVue by Outdoor Industry Association, featuring three separate photos. Top photo shows a group of hikers on a mountain trail. Bottom left photo shows two people in warm clothing talking outdoors. Bottom right photo shows a person surfing a large wave.

ALT Promotional image for ConsumerVue by Outdoor Industry Association, featuring three separate photos. Top photo shows a group of hikers on a mountain trail. Bottom left photo shows two people in warm clothing talking outdoors. Bottom right photo shows a person surfing a large wave.

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⚠️ When public lands are abandoned, Main Street suffers. Shutdowns put additional strain on local businesses, guides, and outfitters who keep the $1.2T outdoor economy running. bit.ly/475URPG
Sunset view of El Capitan and the Yosemite Valley in Yosemite National Park, with warm light on the cliff faces and a vivid blue sky.

ALT Sunset view of El Capitan and the Yosemite Valley in Yosemite National Park, with warm light on the cliff faces and a vivid blue sky.

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⚠️ America’s backcountry is under threat! The USDA is trying to eliminate protections for 58.5M acres of backcountry recreation areas. Call on Congress at outdoorindustry.org/advocacy to stop the repeal of the Roadless Area Conservation Rule. #RoadlessRule #SaveOurBackcountry
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This is what’s possible when the #outdoorindustry leads with purpose: ✅ 97% measured Scope 1+2 emissions ✅ 97% have GHG reduction plans ✅ 92% shared RSLs with suppliers ✅ 80% set safer chemistry goals See our impact: outdoorindustry.org/press-re… #sustainability #climateaction
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🚨The #publiclands selloff has been removed from the reconciliation bill! Thank you again to bipartisan House and Senate champions for standing up for our public lands!
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👏👏👏 Huge thanks to @RepRyanZinke, @CongMikeSimpson, @RepNewhouse, @RepBentz, and @RepDavidValadao for pledging to vote AGAINST any budget bill that includes public land sell-offs! Contact your representative today to stand up for #publiclands: outdoorindustry.org/advocacy…
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⚠️Our #publiclands are under threat once again. “It’s time for Congress to move past this misguided and deeply unpopular idea,” said OIA President Kent Ebersole. Read more and act: outdoorindustry.org/press-re…
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🚨 Tell Congress: Hands Off Our Public Lands A new Senate bill would force the sale of 2–3M acres of public lands we hike, bike & camp on. These lands are not surplus. Take action: Tell Congress to reject this proposal: outdoorindustry.org/advocacy…
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🚨 The threat of a public lands sell-off is back. “It is deeply disappointing to see the Senate @EnergyGOP Committee’s reconciliation bill once again puts our treasured public lands on the selling block,” said OIA President Kent Ebersole. Read more: outdoorindustry.org/press-re…
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Today, OIA member Eagle Creek CEO Travis Campbell spoke on the impact of tariffs on the outdoor recreation economy during today’s U.S. Senate Committee on Small Business & Entrepreneurship hearing in Denver, CO. Watch the full hearing here: sbc.senate.gov/public/index.…
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Efforts to force the sale of public lands in Utah and Nevada put outdoor access, local communities, and the outdoor industry at risk. Read our statement urging Congress to reject these proposals: outdoorindustry.org/press-re…
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