In 1939, Tennessee played ten regular season games and won all ten by a combined score of 212 to 0. Not one opponent scored a single point on them all year. It has never happened again, and it never will. Tomorrow against Auburn, Tennessee wears a uniform built entirely around the man who coached that team. His name was Robert Neyland. Everybody called him the General, because he was one. He graduated West Point in 1916, 28th in a class of 125. He played line in football, pitched the first no-hitter in the history of Army baseball, and won the academy boxing championship three years in a row. Then he went to France to fight in World War I. He took the Tennessee job in 1926. That was 100 years ago this season. He wrote seven maxims and made his teams recite them before every game, starting in the 1930s. The first one is the team that makes the fewest mistakes will win. If you fumbled in practice, you carried a football with you everywhere for a week. You slept with it. In 1938 his team went undefeated. In 1939 nobody scored on them. Four players off that 1939 team were All-Americans and three of them are in the Hall of Fame. Across those two seasons his defense went 71 straight quarters without surrendering a point. Then Southern California beat them 14-0 in the Rose Bowl. Even that story has an ending nobody likes. The Army pulled him out of coaching twice. Once in 1935. Then again in 1941. In the second war he ran supply in the China Burma India theater, moving materiel through monsoons and over the Himalayas. He came home with the Distinguished Service Medal and the Legion of Merit and the rank of brigadier general. He went back to Knoxville in 1946 and won an undisputed national championship in 1951, at 59 years old. He finished 173-31-12. Sports Illustrated later put him on its all century college football team. Not as the head coach. As the defensive coordinator. Now look at what is on that uniform tomorrow. A star on the back of the helmet for his rank. His actual signature on the helmet bumper. The kneeling silhouette they used to cast his statue. Blueprint lines on the shoulders taken from the 1948 stadium expansion, because he was Army Corps of Engineers and he helped build the place. An interlocking UT borrowed from baseball, for the pitcher he was at West Point. Be honest, it is still an alternate jersey and adidas will sell plenty of them. That is how this works now. But inside the back collar, in his own handwriting, are three words from the seventh maxim. Carry the fight. The only person who can see them is the player wearing it.