Research scientist at Cardiff University and LGBTQ+ activist.
Cardiff, Wales
Joined May 2016
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The living room was unchanged—velvet armchair by the fireplace, the wooden bookshelf crammed with dog-eared novels, the grandfather clock ticking slowly, its rhythm unchanged since she was a child.
Numair Masud retweeted
The true cost of fashion is more than what’s on the price tag—it lingers in pollution, water waste, and emissions.
It’s time for solutions that put people and the planet first. Let’s #BeatWastePollution this #ZeroWasteDay and every day.
Numair Masud retweeted
♻️ Valuing water means wasting less.
It takes 7,500 litres of water to make one pair of jeans! 👖
This #ZeroWasteDay, rethink what you buy, use, and toss.
💧 What changes are you making to reduce waste and protect our planet’s precious water resources?
#WaterAction #Goal6
Numair Masud retweeted
Join the #WorldRecordAttempt to clean up the River Taff!
Athlete & environmentalist Kate Strong and Cardiff Uni’s Dr. Numair Masud are leading a #SpringCleanCymru 2025 event! We’ll be there—will you?
📆 21 March 2025
📍 River Taff (various locations)
🕙 11:00 - 14:00
Numair Masud retweeted
Did you know that only 9% of plastic waste gets recycled?
Meanwhile:
🔴 49% ends up in landfills
⚠️ 22% is mismanaged, burned, or dumped in water
🔥 19% is incinerated
Let's rethink how we produce, use & dispose of plastic. Small actions can lead to big changes.
via @OECD
Numair Masud retweeted
Along with 70% of the UK population, @Guardian journalist Emma Beddington, considers plastics a critical issue.
Challenged to eliminate single-use plastic for a month, she scoured the supermarkets for unwrapped fruit and veg and eco-friendly toothpaste, while forgoing her daily packet of crisps.
Discover how she survived (barely): theguardian.com/environment/…
#PlasticFree #EcoFriendly #BuyLoose #FoodWaste
Numair Masud retweeted
The fashion industry generates 92M tonnes of waste yearly—equal to a truckload of clothes burned or landfilled per second.
This #ZeroWasteDay, the focus is on tackling waste in fashion & textiles.
Join the #BeatWastePollution movement & register your event: unep.org/events/un-day/inter…
Do bio-plastics offer us false hope in tackling the #plasticpollution crisis, especially as they contain the same additives as traditional plastics? Our latest publication indicates that bio-plastics may not be the solution we hope for: sciencedirect.com/science/ar…
@CUBiosciences
Numair Masud retweeted
ICYMI - @katestrong01 & @NumairMasud launched 'Taff Tidy' last month, to mobilise action for the River Taff. They'll be trying a World Record attempt for a multi-location clean up along its various banks on 21st March 2025. Sign up here to get involved: katestrong.global/taff-tidy/
ALT A map showing the route of the Taff, from Merthyr Tydfil, through Treharris and Pontypridd, down to Cardiff, as it empties out into the Bristol channel.
ALT The River Taff from above, with rushing water above Radyr Weir in Cardiff, and still water below. A train runs alongside it, and shadows in the water suggest a dozen or two fish.
ALT The River Taff from further down next to the Millenium Stadium's walkway, with graffitied walls alongside it and scruffy banks of vegetation on the edges.
Couldn’t be more thrilled to be part of #TAFFTIDY with the amazing and world record breaking @katestrong01 - spread the word to save our rivers! @CUWaterResearch
Numair Masud retweeted
Glitter Pride’s schedule is live! Please come along from 2.30pm for a prompt 3pm start! We can’t wait to welcome you. Tickets are still available here: bit.ly/4cA0qq6 ❤️🌈🏳️⚧️❤️
Numair Masud retweeted
Pls RT - 14 days to go until GLITTER PRIDE on 03.08.24. Tickets are selling fast - get them before they’re gone ❤️🏳️⚧️🌈❤️ - bit.ly/4cA0qq6
Please come along and support this unique and incredibly important community event. As the Treasurer of this amazing group, I know that every ticket bought goes towards helping a community that is under constant threat. Literally, every penny counts!
eventbrite.co.uk/e/glitter-p…
Numair Masud retweeted
Tickets are out for Glitter Pride! Yay! Hope you can make it! An open event for All - highlighting the talents, stories and voices of queer people of colour in WALES and beyond! Get your tickets here: bit.ly/4cA0qq6 ❤️🏳️⚧️🌈❤️
Pride Month 2024: Numair Masud appliedecologistsblog.com/20…
Numair Masud retweeted
River Taff plays a key role in providing freshwater for people in 🏴 and a habitat for animals & plants. Read below about @NumairMasud & @katestrong01's efforts to highlight water insecurity & reach out to Dr Masud if you want to get involved: profiles.cardiff.ac.uk/staff…
On 5th and 6th of June, I will be joining the world record holding athlete and climate activist, Kate Strong, for a walk along the iconic Welsh River Taff. We will be raising awareness about water security and the #WaterCrisis. Want to get involved? katestrong.global/taff-tidy