@Notteham

Brand Marketing Reporter for @adweek. Covering sports marketing, travel and hospitality—but not always in that order. Profile illustration: Remo Remoquillo.

 Portland, OR
adweek.com
Joined April 2009
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I can't claim I haven't done this before—jumped at "breaking" news that turned out to be a little older than I'd thought—but a reminder of exactly why the sports marketing beat matters: adweek.com/brand-marketing/n…

NFL and Crocs Seek Big Yardage Two Feet at a Time With New Deal

NFL and Crocs deal lets the league’s teams attach colors and logos to clogs and charms.

adweek.com
Adam Schefter
@AdamSchefter17 Sep 2025
NFL announced that it is entering into a multi-year deal with @Crocs. More information on what teams are affected: crocs.shoes/NFL
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One day there might be no social for yours truly. Until that day, you can find me here: bsky.app/profile/notteham.bs…
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Wild splits for @JRODshow44
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The 2023 Women's World Cup (@FIFAWWC) is well under way, and brands are filling the gap for prize money that's roughly 25% of what was paid to men last year. @Adweek spoke with @Visa, @Fritolay, @Adobe and @ATT about their experience on the pitch: adweek.com/brand-marketing/w…

Women's World Cup Gets a Big Assist From Brands

Visa, Frito-Lay, Adobe, AT&T, Nike, Roblox and others pile on sponsorships as pay equity issues persist.

adweek.com
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Finally, @Roblox opened up its FIFA World to @FIFAWWC content, adding kits for the avatars, live match coverage and new games just for the event.
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A quick update: @Google just dropped @Adweek its thank-you spot for longtime Pixel brand partner @mPinoe, using her 2019 @FIFAcom Player of the Year speech about soccer's unique opportunity to address racism, homophobia and gender inequity. Airing before tonight's @USWNT match...
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Well, it happened. Even @Adweek's Portland-based reporter couldn't avoid Damian Lillard coverage. Our exclusive interview with @Gatorade chief brand officer Anuj Bhasin talks about Lillard's new @247LS-produced campaign and a growing Gatorade Portfolio.
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Also, my fault. @247LS is @Gatorade's new social and digital on this campaign: @TBWAChiatLA produced it.
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It's also helpful to link to the @adweek @Gatorade story in question: adweek.com/brand-marketing/c…
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