Co-founder @Streamforge I like to talk influencers & data
Boston, MA
Joined January 2018
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I analyzed how Kepler Interactive spent $212k on influencers for the release of Clair Obscur: Expedition 33. This game has made waves in the industry, and I'm excited to dig into how they made it happen with you all!
You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators that were paid
馃憞 Continue reading 馃憞
The data shows a consistent 9% capture rate across both Twitch and YouTube, which positions Clair Obscur in an interesting middle ground when compared to other recent releases. It outperformed Atomfall (5% on Twitch, 2% on YouTube) but fell short of The First Berserker: Khazan (~12%) and significantly below inZOI's remarkable ~19% capture rate.
To view the full list of sponsored creators for Clair Obscur: Expedition 33, head over to Streamforge.com and create a free account. Registration is quick and free, and you鈥檒l gain access to each creator鈥檚 key metrics, AI-analyzed interests, entire content library, and detailed demographic breakdowns.
After registering, head to the Lists page, and click "Public Lists" to see the list.
I spent my Easter analyzing how Jagex spent only $128k on influencers after their surprise release of RuneScape: Dragonwilds.
You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators that were paid
Continue reading below...
My next analysis will (hopefully) be Tempest Rising published by 3D Realms & Knights Peak. I expect this to be lower budget, and will be very interesting to see how budgets are being leveraged when they are tighter.
To view the full list of 45 sponsored creators for RuneScape: Dragonwilds, head over to Streamforge.com and create a free account. Registration is quick and free, and you鈥檒l gain access to each creator鈥檚 key metrics, AI-analyzed interests, entire content library, and detailed demographic breakdowns.
After registering, head to the Lists page, and click "Public Lists" to see the RuneScape: Dragonwilds list.
I analyzed how Nexon spent $451k without hiring any souls streamers for The First Beserker: Khazan's launch.
I also touch on what % of Souls players they were able to convert.
You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators hired
Continue reading below...
To view the full list of 81 sponsored creators for The First Berserker: Khazan, head over to Streamforge.com and create a free account. Registration is quick and free, and you鈥檒l gain access to each creator鈥檚 key metrics, AI-analyzed interests, entire content library, and detailed demographic breakdowns.
After registering, head to the Lists page, and click "Public Lists" to see the Khazan list.
