Writing about marketing and mindful productivity.
Barcelona
Joined March 2014
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One year ago I started a @Ghost blog. Since then I published a nice bucket of articles and tried to learn the ins and outs of the platform. Are you interested in what advantage can a Ghost blog provide? Learn from my first year with Ghost.
Last weekend, I asked Claude Code to migrate my Ghost blog to Hugo. Today, it built a workout dashboard with data that matters to me. It uses the Garmin MCP, formats it, and then pushes it to my blog.
SEO isn’t what it used to be. Traffic is harder to get, rankings don’t guarantee clicks, and AI is answering questions before users even reach your site. If you’re still writing for Google, you’re already behind.
Writing online isn’t dead—it’s just harder. More competition. Shorter attention spans. Shifting algorithms. If you’re still writing for clicks, you’ll burn out. Write because you have something to say.
AI just wiped out 90% of “easy content.” You can’t outrank ChatGPT or Perplexity with generic articles. The only way forward? Write what AI can’t: real insights, personal stories, and firsthand experience.
Social media is quietly killing your reach. Try posting a link to your blog. Notice how it barely gets shown? Platforms want to keep users inside their walls. If you don’t own your audience, you don’t own anything.
SEO takes time… but not that much time. Agencies love to say “SEO results take 9+ months.” But when you know what you’re doing, growth can be fast. The real delay? Hesitation and bad execution.
Most online writers are just SEO freelancers for Google. They don’t write for readers, they write for rankings. But the game is changing. AI answers basic queries. Google prioritizes itself. Only real voices will last.
Small frustration for SEOs considering doing something with Bing that when you search for "bing webmaster tools" their content removal form is ranking #1.
I know I represent a small subset of writers who publishes in a language different than English on @substack, but it would help the accessibility and SEO of my content to add the correct html language tag (Hungarian in my case) to my publication.
Hello @FlySWISS! My wife traveled with you in September and you lost her baggage. She opened a ticket, and received no response. She then called your customer service in 3 countries where he got the info that 3-4 months is standard waiting time. Now you deleted her ticket.
Now your Customer Service does not handle her complain because her case number is inactive. Still she does not have her baggage and didn’t receive any compensation.
I just published my first article on the Adevinta Tech Blog. If you are curious about how we are leveraging AI and you would like to get some ideas on how to prepare for the future of SEO then look no further.
medium.com/adevinta-tech-blo…
Curious about how the new search experience of Google will look like on mobile. So far it seem there won’t be too much organic results above the fold. #GoogleIO
