Head of Marketing | Commercial Strategy | GTM Brazil and Latin America | Growth and Running | #startup #Agile #CSPO #INFJ #NightNinja 🥷 #ultramarathon 🇳🇿

Orewa, Auckland, New Zealand
Joined July 2008
#stockfootage #freeimages for your blog. Drop me a link in the comments - keen to see them used! #flickr flic.kr/ps/2d8Fk9
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The reality of "replacing" that software with something you've built.
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One of the biggest unlocks for #marketing is hearing pain, problems and plans right from prospects. #ai now allows us to pull themes from these conversations and know what should then resonate in our marketing. #marketingtips
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I just started a Substack! You can subscribe to it here nickwallen.substack.com/?r=1…
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Context and experience are in the windy paths. #ai
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Nick Allen retweeted
Don't get flustered. People are rude, planes are late, and the elevator is broken with no special attention to you. Just smile, rebook, or take the stairs.
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Comparison against others? Good luck with that. Comparison against old you and the new year, that is something you know a lot about.
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It takes a lot of discipline to not just say "fuck it, we'll just look who's going to know?" I've heard stories from inside other organizations, I know this happens far too frequently. Not here. Dead serious about this sort of thing.
At @37signals, we employees never access personal information from customers without their EXPLICIT consent. We enforce and audit this (one of my first projects at the company!): github.com/basecamp/console1…. Technology aside, this is part of the company culture. None of our apps manage critical data like health or finances, but we treat every bit as if it was. And I can't think of any other way of doing it. Why would an employee of a service I use be able to see my data?
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“When feeling overwhelmed by a faraway goal, repeat the following: I have it within me right now, to get me to where I want to be later.” – @Notsalmon
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One of the most important lessons running taught me: How to work hard for a very long for something far in the distance. You don’t build a great Track season in May. You build it in the cold, dark months no one sees. Delayed gratification is one of the most transferable skills
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The best advice for financial investments: Do the boring basics for a long time The best advice for fitness, health and longevity: Do the boring basics for a long time The best advice for mastering a craft: Do the boring basics for a long time Stop chasing hacks and shiny objects!
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Please use AI. Brilliant . open.substack.com/pub/shawns… – at Auckland, New Zealand
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Nick Allen retweeted
A large part of getting back in shape is remembering how to hurt. Mental toughness is a skill. It's normal for your alarm to be hyper reactive when it hasn't experience fatigue in a while. The way back is to gradually show you can handle it, without freaking out.
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A little more for the marathon nerds: Yomif Kejelcha ran 1:59:41 to become the second man under two hours in a legal race and he was on Sabastian Sawe's shoulder until 41K. Took a bit different of a fueling approach. The Santamadre team, an emerging Spanish company, shared his fueling plan with the targeted amounts at each station. A few things stood out to me, if I'm reading this correctly. Kejelcha planned to take roughly 60ml of fluid at most stations, which is estimated at less than half of Sawe's intake (though it's worth noting runners often toss bottles quickly and don't hit their targets exactly). He skipped 5K entirely and took nothing at 40K. 🗣️Santamadre co-founder Alfonso Beltrá López:  “We took advantage of the pre-race window to reduce digestive load as much as possible. We knew exactly how much fluid the athlete loses and how much energy his body consumes, as we had monitored him 24/7 over the previous three months: body temperature, breathing rate, heart rate and oxygen saturation. We also controlled his caloric load in detail. The strategy was to provide 287.4 g of carbohydrates between the pre-race and in-race fueling, in addition to the 580 g of glycogen we had built up during the two-day carb-loading phase before the race.” I didn't know as much about their products beforehand but the Unusual Fuel (taken by him at 15K, 25K, 35K) is a high-carb drink mix: 100g of carbs and 500mg of sodium per 500ml. Unusual Gel 45 is a 45g carb gel in a 1:1 glucose-to-fructose ratio, available with or without caffeine. He used the caffeinated version pre-race and at 20K.  Then there's Reset Gel (10K, 30K), which is an interesting one. It's billed as a CNS fatigue blocker with 300mg of tart cherry polyphenols. It also has 30g of carbs. It kicks in quick and his two doses overlapped to cover most of the second half.  🗣️ López: “We used RESET Gel at 10K and 20K, a gel designed to help control muscle damage and reset fatigue. It was one of the key parts of our strategy, exactly as we had seen in the specific training sessions.” Finally, the Prototype he sipped for 75 minutes pre-race is a new product in the works. Santamadre says more is coming on that in the months ahead. 🗣️López: “It was a real shame he couldn’t grab the last bottle at 35K. We believe everything could have changed. At 41K, he ran empty; those extra three minutes could have been covered by the 12.4 g of carbohydrates planned for that point.”
For other marathoning nerds – Maurten shared Jacob Kiplimo's fueling strategy for his 2:00:28 at the London Marathon (No. 3 all-time and also under the previous world record) with me and I think it's a little different. Jacob Kiplimo's fueling protocol 6:00 a.m. — Bread (small breakfast) 7:00 a.m. — Bicarb System 15 Pre-race — Drink Mix 320 In-race plan 5K — 240ml Drink Mix 320 10K — 230ml Drink Mix 320 15K — 220ml Drink Mix 320 20K — 200ml Drink Mix 320 25K — Water + Gel Caf 100 30K — 180ml Drink Mix 320 35K — 170ml Drink Mix 320 40K — 150ml Drink Mix 320 If I'm reading these right... Sawe front-loads with a fixed 160ml of Drink Mix 320 at every station from 5K through 40K. (Plus a Gel 100 Caf 100 added at 20K on top of his regular drink) vs. Kiplimo starts higher (240ml at 5K) and carefully tapers his volume down across the race: 240, 230, 220, 200, then a full break from carbs at 25K where he takes water and a caffeine gel only, before resuming with 180, 170, and 150ml to close. His total volume per station is actually higher early on, but he's taking in less and less as the race gets harder. The other notable difference is the bicarb. Sawe takes Bicarb System 12. Kiplimo takes Bicarb System 15. What's fascinating is how dialed this is for an athlete who's also racing, covering moves and responding to surges while running so fast. As Zouhair Talbi (who ran 2:03 at Boston last week) told me, many of these Kenyan runners don't tend to nurse fluids that deliberately. So the next step would be to watch back the tape and see how much he's actually guzzling early and if this is just the target, or if he's hitting these numbers exactly. Wish someone were able to collect all the bottles and then also see/share how much was actually consumed.
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