
Ph.D. in Biomedical Engineering || Helping High Performers Thrive Under Pressure || Founder of @TheHoolest || Job 38
Joined August 2012
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Panic attacks are not a mental disorder.
But pharma wants you to believe they are.
So they can keep you sedated and dependent for years.
Panic is simply a sign your nervous system is stuck in fight or flight.
Learn to calm your nervous system.
Don’t numb it.
A study of 415 athletes across 39 different sports found that mental toughness does not protect you from choking under pressure.
This confirms what I've believed since grad school. Choking is a physiological event. Your sympathetic nervous system floods your body with stress hormones and your fine motor skills, decision making, and focus all degrade at the same time.
You cannot willpower your way through a hijacked nervous system any more than you can willpower through a fever.
The next frontier in performance under pressure is giving athletes direct access to the vagus nerve, the body's primary brake on the stress response, exactly when the moment matters most. That's what we're building at Hoolest.
I have a PhD in biomedical engineering and I learned how to run a business from YouTube videos at 2am.
Nobody teaches you marketing in a doctoral program. You spend years learning how to design experiments and write papers, then you start a company and realize none of that prepared you for getting someone to actually buy something.
I read Breakthrough Advertising cover to cover, watched every Hormozi video I could find, and figured out the rest through expensive trial and error.
The identity shift from scientist to CEO was harder than the PhD itself. I still don't fully feel like a marketer. But we just crossed $1M in a single month, so I'm figuring it out.
I lost $40,000 in golf scholarships because of performance anxiety.
I could shoot 65 on a Tuesday practice round, then step up to the first tee on a Saturday with a scholarship on the line and completely fall apart. Same course, different nervous system.
That experience made me obsessed with understanding why the body betrays you when the stakes go up. What is actually happening inside your nervous system when you choke?
I spent the next decade answering that question. Got a PhD in biomedical engineering at ASU. Built a vagus nerve stimulator in a research lab.
The device I needed as a 19 year old golfer now exists, and helping other people who deal with that same feeling is what gets me out of bed every morning.
Every other video on my feed is someone pulling their ears or humming to "stimulate the vagus nerve."
I spent 6 years in a biomedical engineering PhD studying the vagus nerve and building devices that deliver electrical stimulation to it.
Pulling your ears and putting ice on your neck does not generate enough signal to shift your nervous system. The vagus nerve requires a real, measurable electrical input to change your physiological state.
That's why I built VeRelief in a lab at ASU. The research behind vagus nerve stimulation is legitimate and well documented. The DIY versions people are posting are not doing what they think.
We crossed $1M in revenue in a single month for the first time.
My competitors are doing $5-10M a month. So $1M isn't some massive win. But it's ours and we earned it.
I'm a biomedical engineer. I taught myself marketing from Hormozi's content, Breakthrough Advertising, Patrick Lencioni, all kinds of different sources. YouTube videos at 2am. Business books on flights.
Every time I read something new I get fired up. I implement systems for two weeks and then everything falls apart again. I still don't know how to set the right goals for my team. I genuinely question whether I should be the one running this company some days.
$1M month and I still feel like I'm winging it.
But honestly I love it. I love waking up every day not knowing anything and just grinding and figuring it out. The darkness and uncertainty is where the fun is. I'm down for the grind.
VeRelief Prime stops a panic attack in 30 seconds.
Hoolest Pro puts you to sleep in 10 minutes.
MiniMax heals your nervous system in 6 weeks.
Conquer Fear: How Courage Transforms Your Life
#Fearless #Motivation #Courage #PersonalGrowth #Inspiration #SuccessMindset #SelfImprovement #OvercomingFear #MindsetMatters #Achievement
The secret to performing your best under pressure CONSISTENTLY is deep visualization work.
But most don't realize how much work it actually takes.
30 minutes per day.
Every day.
For the rest of your career.
Do it and become the best in the world at your craft.
I had panic attacks.
Got prescribed pills.
Felt like a zombie.
Nothing helped in the moment—and that’s when you need it most.
So I spent 8 years studying the panic response as a biomedical engineer.
Here are 5 ways to calm panic in under 10 minutes 🧵
5. Move your body
Panic is energy. Burn it.
Jump. Shake. Walk.
Anything to get your system out of freeze mode.
Even 60 seconds of movement helps.
Panic doesn’t care about logic.
You need tools that work in the moment.
These 5 reset your body fast.
I built VeRelief to help people do just that.
You don’t have to ride it out.
You can take control—within minutes.
hoolest.com
I used to think mental health meds were the only option.
Doctor after doctor told me SSRIs and benzos were “evidence-based.”
But no one ever tested my biology.
No labs.
No real answers.
Just a prescription. 🧵
If medication is already trial and error… why not try something safer first?
No risk.
No addiction.
And we stand by it with a money-back guarantee.
You don’t need to stay stuck in the system.
There are better options.
Visit Hoolest.com to see how we’re changing the game.
This thread is based on my personal journey. It’s not medical advice. Always consult a healthcare provider before making changes to your treatment.



