🌳Director of Environmental Science | Game Changers Institute 📚 Research Fellow | Project Drawdown 🌱Co-founder https://xitter.cf/t.co/mAadDmajoI
Canada/Turtle Island
Joined May 2009
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Out today, my analysis of animal agriculture’s disinformation campaigns over the past few years that has influenced public opinion, policy, and continues to delay the major changes we need.
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Full Report: rb.gy/i3e4j3
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Coverage:
greenqueen.com.hk/meat-dairy…
Nicholas D. Carter retweeted
We just published the 2026 State of the Climate Report. Of 16 planetary vital signs spanning greenhouse gas concentrations, temperatures, the oceans, ice, energy balance, and wildfire, 7 (44%) are currently at record extremes. Read report here: doi.org/10.1093/biosci/biag1…
Nicholas D. Carter retweeted
Just like Exxon knew about the impacts of climate change, the beef industry knew too.
A new PLOS Climate study documents how the National Cattlemen’s Association (NCA), now NCBA, responded to evidence linking cattle methane to global warming from 1986–1996
(study 🔗 at 🧵end)
Just like Exxon knew about the impacts of climate change, the beef industry knew too.
A new PLOS Climate study documents how the National Cattlemen’s Association (NCA), now NCBA, responded to evidence linking cattle methane to global warming from 1986–1996
(study 🔗 at 🧵end)
“If the US had reduced beef and veal consumption by 50% starting in 1992 and replaced that consumption with other products…it is possible that somewhere between 4 and 13 Gt CO2eq could have been avoided between 1992 and 2023.” (Jacquet et al., 2025)
Not incl foregone land C seq
Exxon faced lawsuits over climate deception.
Beef industry associations deserve the same scrutiny and legal accountability.
Full study:
Jacquet J, Loy L (2026) Global warming and the National Cattlemen’s Association 1986–1996. PLOS Clim 5(10): e0001061 journals.plos.org/climate/ar…
Cars ruined cities & communities.
Animal farming ruined the countryside.
The best cities are walkable with quality public transit.
I live rurally. Among the only areas with native plants & animals thriving are protected areas away from animal farming.
We can reverse this.
ALT Amsterdam ~1976 to 2017
ALT Poore & Nemecek, 2018; Ellis et al., 2010) before showing half of habitable land used by agriculture, mostly livestock their feedcrops. A possible plant-based future below it freeing up ~3B ha of land and feeding more people.
The claim that cattle upcycle forage from marginal land is overplayed as it still displace native wildlife
& there's new ways we can extract protein from it w/ far less GHGs & maybe meet ALL global protein needs vs. cattle only supplying ~3%
New from me:
drawdown.org/explorer/deploy…
Nicholas D. Carter retweeted
The science shows regenerative grazing simply doesn't work
And I get it, it's a captivating well funded story ($200M from McD's otw), & it's easier to convince many that tweaks are all that's needed vs. systemic changes away from beef
🧵8 reasons why this won't make beef eco.
Nicholas D. Carter retweeted
Great thread about why grazing cattle isn't a climate solution. @McDonalds talking about regen beef is the same as @exxonmobil talking about DAC—it’s a way to avoid regulation not a serious euro to reduce emissions
The science shows regenerative grazing simply doesn't work
And I get it, it's a captivating well funded story ($200M from McD's otw), & it's easier to convince many that tweaks are all that's needed vs. systemic changes away from beef
🧵8 reasons why this won't make beef eco.
Nicholas D. Carter retweeted
The regenerative ranching soil carbon credit scheme is one of the most extensive corporate greenwashing scandals in history.
We have reams of research and decades of receipts documenting the astroturfing of this myth, yet people still believe ranching can fight climate change.
The science shows regenerative grazing simply doesn't work
And I get it, it's a captivating well funded story ($200M from McD's otw), & it's easier to convince many that tweaks are all that's needed vs. systemic changes away from beef
🧵8 reasons why this won't make beef eco.
The science shows regenerative grazing simply doesn't work
And I get it, it's a captivating well funded story ($200M from McD's otw), & it's easier to convince many that tweaks are all that's needed vs. systemic changes away from beef
🧵8 reasons why this won't make beef eco.
Earth’s monitored wildlife pop. have fallen 73% in the past half-century
Animal-sourced foods are the leading driver of biodiversity & habitat loss globally, with grazing cattle bearing disproportionate responsibility
Extensively grazing uses more land per KG (est. 2x per KG).
Bottom line: we need to grow more food on less land, in ways that protects soil & allows space for carbon sequestration & biodiversity.
Put simply, that's more plant-based, & phasing away from animal-sourced foods.
Latest from me with Project Drawdown:
drawdown.org/insights/eight-…
