What's new in marketing, sales & AI agents, and the economics behind them. Plain English, a take on everything. Free every Tuesday ↓

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Joined July 2019
Also this week: a LinkedIn outreach tool at $19M a year (self-reported) on just a $500K seed round, Microsoft giving agents their own work email, and tools that count bot visitors.
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Why would a vendor want you to buy fewer seats? Because AI agents shrink teams, and per-seat revenue shrinks with them.
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HubSpot already charges $1 for each lead its AI agent qualifies and hands to your team, and $0.50 per resolved support conversation. Not per seat. Per result.
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HubSpot just let customers swap seats for AI credits, mid-contract. Software pricing is quietly moving from "per person" to "per piece of work." That's the lead in NetNewWeekly #2.
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The CRM bill is moving from paying for people to paying for work. HubSpot now lets customers swap seats for AI credits mid-contract. Its Prospecting Agent charges $1 for each lead it qualifies and hands to your team (Self-reported). When an agent does part of a rep's job, you pay for the leads instead of the login. Tomorrow's issue breaks down what that does to your bill.
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AI sales reps may be great at the first meeting and bad at keeping customers. One write-up claims AI-personalized emails more than double reply rates, and that AI sales rep tools lose 50 to 70% of customers a year. Both stats come from the same source, so treat them as claims. Before buying one, ask the vendor for its retention numbers. Reply rates are the easy part.
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Your next customer might be a bot, and it won't see a single one of your ads. Meta, Shopify, Stripe, Walmart and others are building the Personal Agent Protocol, shared rules for how AI agents deal with businesses. It would let a business check that a bot acts for a real customer and decide what that bot may do. It's early and isn't a standard yet. OpenAI and Anthropic aren't on the list.
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Lovable is now the yardstick every AI startup gets measured against. ARR.Club's latest report has it at $600M a year (Reported), up from $1M in 22 months. That pace makes a normal great startup look slow, which is exactly why it's a bad benchmark for yours.
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4/ Meta, Shopify, Stripe, Walmart and others are writing shared rules for AI shoppers. A bot never sees your ads. It reads your product data, prices and reviews, so messy data loses the sale.
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2/ The revenue story needs labels. Clay hit $70M a year in Aug 2025 (Reported) and $100M in Feb 2026 (Reported). Its CEO expects about $200M this quarter (Self-reported projection). So is it worth 71x revenue or about 35x? Our math says both, depending on which number you divide by.
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