Never Fall in Love with an Ad
The ad you spent hours perfecting.
Scrutinizing every word of copy. Picking every visual carefully. You're convinced it's going to be a winner.
You launch it. It absolutely shits the bed.
The ad you slapped together in 5 minutes while your friends were waiting for you to leave for dinner.
Absolutely rips.
The life of a marketer.
I think Andrew Huberman could be a billionaire one day.
He arguably has one of the most trusted personal brands in the world and his audience has serious purchasing power.
When he endorses a product the sales absolutely rip.
But I think his personal brand is massively undervalued. Right now he’s mostly monetizing it through sponsorships and affiliate deals.
Think about MrBeast for a second.
He used to sell ad spots for around $300K. Then he launched Feastables and now it’s doing $250M a year. Ad spots are a 3/10 way to monetize his audience. Feastables is a 10/10 way to monetize his audience.
If Huberman follows the same playbook and takes all that trust he’s built with health conscious consumers and points that laser beam at companies he actually owns…
He could build a billion dollar empire.
Will AI agents kill AOV?
AI shopping agents could be the death of AOV for e-commerce brands.
Amazon blocking AI shopping agents makes a lot more sense when you think about how humans actually shop.
Someone walks into Target to buy deodorant and walks out with 10 things they never planned to buy.
The same thing happens online. People browse recommended products, fall for upsells, add bundles to their cart and buy things they didn’t originally need.
But AI agents don’t shop like humans.
Tell an agent to buy deodorant and it might compare five different websites, find a coupon code and buy a single unit at the lowest possible price.
No impulse purchases. No emotional buying decisions. No falling for the “Buy 6 and save 30%” offer when you only need one.
E-commerce businesses have spent decades perfecting the art of getting humans to buy more than they came for.
But AI agents don’t have the same psychological weaknesses that make those tactics work.
If shopping shifts from humans to agents, a lot of e-commerce brands are going to discover just how much of their AOV depended on human impulsiveness.
Can the technology from the roadster be used to create a flying hoverboard? @elonmusk @woodhaus2 @larsmoravy
I feel bad for Pixar founders Edwin Catmull and Alvy Ray Smith.
They pioneered an entirely new form of animation to tell beautiful stories that brought joy to millions of kids.
Fast forward to 2026 and their visual style has been hijacked by direct response marketers to sell toenail fungus cream, gut supplements and God knows what else.
Those poor bastards lol
🤖 Made with AI
