Social media updates you *NEED* to know: 👀 TikTok has quietly rolled out image search capabilities in TikTok Shop, allowing users to take or upload a photo and find similar products 📊 YouTube’s A/B testing feature - which allows users to compare the performance of up to three different thumbnails - has begun rolling out to creators with access to “Advanced Features” 💸 BeReal has been sold for €500m to Voodoo, a video game developer 💌 Instagram is working on the ability to allow users to send Reels to peers before publishing 📲 According to Adam Mosseri, Head of Instagram: “More than half the amount of time spent on Instagram is video at this point in most countries” 🗂️ Instagram is allegedly working on a folder management feature, which allows users to customise their inbox by renaming and ordering 👩‍⚖️ New York state legislature has passed a bill which would stop social media platforms from showing U18s addictive feeds (unless they get parental consent?) 🔐 Likes are now HIDDEN on X (FKA Twitter), so users will still be able to see the posts they have liked but other people can’t 🐶 Instagram is continuing to work on its PALS virtual pets feature - a bit like a tamagotchi - people can play with it by liking your story and by collecting hearts, you can see them grow up over time. Four PALS are in the works: Luna, Ziggy, Hugo and Rupert And that's all for now folks, see you next Wednesday for The Social Media Tea 👋🖤