Global Chief Experience Officer BBH Group
London
Joined January 2009
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D2C is far from the panacea it may seem.
For the top tips from our exclusive research: bit.ly/D2CxResearch
And thank you to Nick White for taking part and sharing your wisdom.
More on our research coming soon. – at Wandsworth, London
“All buyers want to go direct!” - Post-Covid Marketer.
Actually, our research tells a different story.
One that requires a sector-specific approach: bit.ly/D2CxResearch
ALT Customers that go direct: Tech & fashion 43.5% Groceries 31.9% Health and beauty 28.6% Cars and vans 10.3%
Neil Miller retweeted
“All buyers want to go direct!” - Post-Covid Marketer.
Actually, our research tells a different story.
One that requires a sector-specific approach: bit.ly/D2CxResearch
ALT Customers that go direct: Tech & fashion 43.5% Groceries 31.9% Health and beauty 28.6% Cars and vans 10.3%
Brands & COVID
A briefing to marketing leaders
linkedin.com/pulse/brands-co… via @LinkedIn
Finally, the news is out...Discover many of our amazing stats at marketingweek.com and at tonight's event here at BBH. marketingweek.com/marketers-…
Plus free food and drinks as well...see you there!
CRM: why isn’t it working?
Next week, we’re lifting the curtain on CRM at BBH London HQ. Email [email protected] to get your hands on our juicy report or if you want to join us for the big reveal
Samsung’s mission to make its marketing more scientific marketingweek.com/samsung-ma…
Samsung launches phones into space for 'selfies' campaign campaignlive.co.uk/article/s… via @campaignmag
Big ideas, born from Zags, across the journey…SpaceSelfie is all of that and so much more.
...One more myth exploded from the BBH Gaming Day
It's not just a game, it’s a place and a social experience...’we hangout in Fortnite the way we used to hand out in our back yards’
The numbers are off the charts, we should be thinking more seriously about this as a channel
BBH held their awesome Gaming Day this afternoon…The Ignored Giant
Exploding myths all afternoon...
- It's more than just consoles - 21% Smartphone vs 15% Console
- It's not just for Boys in their bedrooms - 58% Women vs 42% Males
Audi Synchronised Swim youtu.be/lFCZXqIqglQ via @YouTube
Make it simple
Make it different
Make it move me.
Outstanding work as always from Ian and the team
A brand is only as strong as its weakest touchpoint campaignlive.co.uk/article/b… via @campaignmag – at Wandsworth, London
Great night and a fantastic effort from the team. Congratulations to everyone involved. – at Stockholm, Sweden
. @BBHblacksheep proud to have won 7 @The_IPA Effectiveness Awards including Effectiveness Company of the Year and the Grand Prix with @AudiUK #IPAEff
Fantastic opportunity for a super talented individual looking for a new challenge. lnkd.in/gdfteeT
Just over a week to go until MMS. Looking forward to presenting with Marc Makowski
Hope to see you there. lnkd.in/dUPmbjC
Building on our goal to be the world’s best at helping brands on Amazon POSSIBLE and Mindshare Announce Partnership. bit.ly/2tgNl2z
POSSIBLE is heading to the @CTechAwards later this evening. Fingers crossed for a good night for Adidas GLITCH J #CTAwards17
