Claude is now answering local queries using Google's Maps/Places API, ranked by familiar signals: rating, review volume, relevance. The interesting bit: AI assistants are starting from Google's local data, which means they're inheriting Google's local ranking logic by default.
Today on Google, live local inventory data is a clear positive ranking signal. If AI is pulling from the same source, it's reasonable to expect inventory becomes a signal in AI local search too. Read our analysis here: blog.near.st/claude-local-fo…
Most builders’ merchants’ sales still happen in-store. But nearly every journey starts online 🛠️📲
📖 Read the full breakdown of what’s changing, how merchants are adapting and the impact it’s having in-branch: hubs.la/Q03qHBy30
“Technology in a great connected store is invisible to the customer but invaluable to the business.” 🏪📲
The most connected stores feel effortless, not just for customers but for the teams running them too.
👉 Read @RetailWeek's full article here: hubs.la/Q03qsZFm0
What happened when Beesley & Fildes connected their in-store inventory to NearSt? 🤳
📈 Found 16× more often on Google by nearby shoppers
💷 Achieving a 23:1 return on ad spend - £23 back for every £1 spent (!)
📖 Read the full story: hubs.la/Q03nKp5l0
@beesleyandfilde
From a blown lightbulb at a dinner party to powering in-store inventory feeds for retailers worldwide💡🌍
Our CEO Nick Brackenbury is named Founder of the Week by @TechRoundUK.
📖 Read the full story here: hubs.la/Q03nhhNZ0
One of the most powerful marketing channels for physical retail today? 🤳
We just published a new piece diving into how Google is reshaping footfall and why appearing in local search now hinges on structured, live data.
Full blog here 👉 hubs.la/Q03hQhwS0
With over 1000 locations, being known isn't a problem; it’s being found 🔎📲
By connecting real-time in-store inventory to Google, @EntertainerToys leapfrogged Argos and became the #1 choice for nearby shoppers.
Full story here 👉 hubs.la/Q03hBty40
What happens when The Entertainer starts showing their in-store inventory across Google? 🔎📈
“Local customers are finding our stores more often in search, and we’ve leapfrogged our competition in local results.” - Malcolm Carter, Digital Director @EntertainerToys 🙌
We’re thrilled to announce NearSt as DAC Group’s official in-store inventory feeds partner 🎉
This partnership brings together DAC Group’s award-winning digital performance expertise with NearSt’s leading in-store inventory feed technology.
hubs.la/Q039nH370
913% sales growth. 59 hours saved every month 🛵💨
When Pricewatch Group automated their last-mile offering with NearSt, the impact was immediate 🚀
More sales. Fewer failed orders. More efficient operations.
Read the case study👇📖
hubs.la/Q036qzrn0
NearSt launches with Uber Eats, Deliveroo, and Just Eat 🎉
We now connect your in-store inventory to all major last-mile providers!
Transform your last-mile offering today.
hubs.la/Q03623Fv0
#Retail #Grocery #Convenience #Lastmile
Happy New Year from all of us at NearSt 🎉
A great way to start the year is reading @Forbes' 2025 retail trends. Catherine Erdly highlights how our technology is helping retailers adapt as online and offline shopping continues to merge.
hubs.la/Q031wRvM0
Google adds in-store inventory to 20 billion more shopping journeys ✨🔎
Google Lens, already a powerful tool for online shopping, now offers access to real-time local inventory — making it easier for shoppers to find what they need in a store nearby.
hubs.la/Q02-vvhd0
Meet us at the Garden Centre Expo next week! 🪴
We’ll be at stand B46, showcasing how NearSt is helping garden centres across the UK win more local shoppers 🙌
See you at ExCel London👋
#GCE24 #GardenCentreExpo @GCExpo
57% of consumers want to see, touch and feel items before they buy them.
As the EY Future Consumer Index highlights, visiting multiple channels before making a purchase—whether online or in-store—is now a common part of any shopping experience.
hubs.la/Q02LSxpf0
See you tomorrow at the Builders Merchants Federation (@bmf_merchants) 2024 Digital & Technology Forum! 🛠️📱
NearSt CEO, Nick Brackenbury will be kicking things off at 10:20am by sharing his insights into The Local Future of Online Retailing 🔮
See you there! 👋
From 0 to 200,000 daily views 🚀📈 Leyland unlocks its potential on Google!
Before teaming up with NearSt, their 33 stores' stock was invisible online.
“Now, anyone searching locally will find us...” - Naivasha Elworthy, Leyland SDM Marketing Manager
hubs.la/Q02yf2TS0
NearSt CEO Nick Brackenbury takes to the stage at FUTR Europe 2024 🚀
As today's consumers seamlessly navigate digital and physical channels, Nick's keynote explored how the lines between online and offline retail are merging and what the future holds 🛍️ 🔮
#FUTR @FUTRGroup
