I help brands turn cold traffic into sales using video Ads, scripts & Email Marketing || DM “SCALE” if you want to crush your next launch.
My apartment
Joined December 2021
- Tweets8.6K
- Following159
- Followers504
- Likes45.5K
Cross retweeted
It's simple
We don't need to applaud each parents for doing their job and responsibility according to you.
Your responsibility as a woman is to give birth and nurture, a man's responsibility is to protect and provide. That's what makes up a working family
If we can't applaud the man for his responsibility (providing and protecting) then applauding the woman for giving birth (her responsibility) is hypocritical... Using your logic.
Cross retweeted
🚨🔵 OFFICIAL: Mykhailo Mudryk is clear to play again after doping accusations. Case settled.
Mudryk, expected to join Chelsea in Hong Kong for pre-season tour. He’s gonna be available immediately.
Cross retweeted
The crazy thing is that some men were unintentionally turned into this type of father without ever realizing it.
Chukwudi breaks the table in the sitting room. His mother sees it happen but simply says, “Wait until your father gets home.” Meanwhile, the father wasn’t even there when it happened.
He comes home after a long day at work, hears about the incident, and, believing it’s his duty as a father and the head of the house, decides to discipline the child because he was raised to believe that if you spare the rod, you spoil the child.
The moment he starts punishing Chukwudi, the same mother who reported the incident begins pleading, “Please, leave him nah, it is enough oh”
Subconsciously to the child, the mother becomes the loving protector, while the father becomes the strict, scary and cruel villain.
Years later, Chukwudi grows up closer to his mother and carries resentment toward his father, even though the father genuinely believed he was doing the right thing.
I won’t fall into that trap. I refuse that "Executioner" role🙌
“Daddy is coming”
Everybody will run into their rooms, carry a book and pretend to be reading.
Daddy is the almighty in the house. He doesn’t smile, doesn’t play with his kids, and every small thing is a disrespect to him.
The house is only full of laughter when Daddy is not around.
This is the kind of home some of you will end up creating with these Alfa Mail and traditional men thingy.
Nah, only the negative side una pick.
Cross retweeted
There is always going to be a market for foolishness.
The problem is we stop calling it foolishness and rebranding it as wisdom.
Reality is that a society will produce more of what it honours.
And if you paint people like Peller as a standard to be emulated, you will end up with a society filled with people like them.
Lots of money, but zero sense.
And you know what they say about fools and their money.
Cross retweeted
The other day, I made a post about how paying for coaching can give you speed instead of figuring things out yourself via trial and error.
A lady in the comment said she will rather figure things out via trial and error instead of paying for a coach.
Maybe she had a bad experience with a coach or she was expecting someone that will do all the work for her or whatever...
The truth remains that finding a good coach and paying for their service is worth it 100x.
Are there fake coaches around? Yes, there are bad and fake coaches around just like most things.
E.g. There are bad and fake phones in the market. Will that stop you from getting a phone?
If you get a fake phone, will that stop you from getting another one?
Now apply the same to things that really matter.
Time goes fast and I would rather lose money than lose time.
You are not getting younger.
If you can pay for good coaching, do it.
If you can't, save up money and do it.
And if you still think trial and error is better too, that is okay as long as you have the tenacity to really push through all the trials till you win.
Cross retweeted
I clicked on a meta ad today that took me to a TSL that reeked of thick Claude language.
Every sentence and paragraph just told you "Hi, I am Claude"
Of course, I use Claude to write copy too and I don't have an issue with it. But if you are going to get better copy output from Claude, you need to do better and edit the copy.
Cross retweeted
TikTok humbled me last week oooo.
In the last 24 hours or so, I’ve lost 4 TikTok ad accounts to suspension.
And the funniest part is that it all happened because I didn’t stick to certain rules and regulations.
Here’s what to do to avoid such.
A thread 🧵
Cross retweeted
If you want to craft powerful ads that beat your competitor's campaigns into a body bag, do this ONE thing.
Let me explain.
About some years back, I was promoting a product that solved a particular sexual problem for men.
The campaign was doing 2x from day 1. So it was profitable.
But while going through the email feedback from the customers, I found out something interesting.
I realized that majority of the people buying the product were 'religious men' - You know, the type that go to church regularly, talks about religion any chance they have etc.
So I created new ads that specifically talked to these men.
The result?
The same ad budget that was giving me 2x started giving me as much as 5x.
This happened because:
I found out the group of people who were my hottest buyers and I wrote ads that spoke directly to their needs and frustrations in a language that made them feel understood.
Most people create mediocre ads that talk to everyone because they don't even understand who their hottest buyers.
And if you don't understand them, you are not going to be able to speak to them specifically.
No matter what you are selling, there is are certain groups of people that respond better to your offer.
(1) Identify them.
(2) Then create messages that talk to their specific wants, pains, fears, frustrations, beliefs etc
You will have to do a lot of research and testing to get this juice out.
But once you do, it leads to higher ROAS and the obituary of your competitor's ads.
These days, AI can help a lot to get some of the information you need IF you know how to squeeze it out. The rest will come from real live testing.
If you like content like this, I share more via my emails.
