Author of The Science of Branding: 20 Proven Ways To Make Better Branding Decisions. https://xitter.cf/t.co/UiZb0ahc25

Pittsburgh
Joined November 2009
The Washington Football Team has reportedly narrowed their list of potential names down to 3 options, per the team's "Making the Brand" series. Their finalists come from these eight: - Armada - Presidents - Brigade - RedHogs - Commanders - RedWolves - Defenders - WFT
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The contestants on Jeopardy are rarely, if ever, in any real danger. Misleading name.
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Same with products. #naming
Cows with personal names like Betsy give 5% more milk than cows with no name or impersonal names like “cow 12345” tandfonline.com/doi/abs/10.2…
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Wow. Leiweke says they shipped some Kraken gear to Ron Francis' house. Box went to the wrong address. Had to pay a courier to go fetch it before someone opened it up and leaked the name!
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Mark Prus retweeted
#GoodNameBadName CHICKENOW What do you think? Good Name or Bad Name?
What if we created every baseball team's name from scratch? (@michaelsclair - @MLB) bit.ly/2GCLBaW
Trump’s Best Words of 2017
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Bring a touch of the South Pole to your living room: kck.st/2pfF0Yn
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Increase Recall of Your Message By… ow.ly/oZ4u305KAH8 #branding #marketing @NameFlash
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Seth's Blog: Obvious or elegant? bit.ly/1luveh8
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Developing the right name for NEW products doesn't have to be complicated, just takes some strategic planning! Check tggsmart.com/name-flash/
Mark Prus retweeted
What Can A Magician Teach Us About #branding bit.ly/1iUjx0i - @NameFlash for @DuetsBlog
Pantone's color of the year is Radiant Orchid. I talk about #naming colors in this interview in The Boston Globe. lnkd.in/bcsWFqE
Before choosing the name "Chiefs," ownership considered calling the team the Kansas City Mules.
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Mark Prus retweeted
How this little aspirin keychain could save your life mailtribune.com/apps/pbcs.dl…
Reason #8 for loving A Novel Seduction: In it, a book club feverishly discusses Kiltlander and its yummy Scots hero, Jemmie. #Outlander