Big Idea Newsletter → https://xitter.cf/t.co/ww9Pey8nJp ← Teaching 1,209 people how to sell their long form content by selling their big idea.

Joined November 2007
this is who runs this account
1
5
1,249
Famous screen actor Will Smith has a problem. Everybody knows him. Everybody recognizes his face. He loves it. But what if you want to act like Will without being face-famous? You enjoy the act of acting and that’s what you want to be known for: your performance. I know three solutions. One is ghostwriting. The other is voice-acting. The third is singing. Ghostwriting is when you study a person and their writing voice, and you then write on their behalf. You act. Voice-acting is when you study the art and craft of acting, you apply what you learned and you act like a screen actor: you use your voice, your face, your hands, arms, legs, your whole body. But… nobody sees you doing it. All they see is nothing. They can only hear you reading words off of a page and you make it sound like you’re not reading. This is not limiting. This is them focusing on one bidirectional channel: voice-to-ear-to-voice. Your voice into their ears and them re-voicing your acting when they really like your acting. The more you feel the words, the more they will feel you and connect. Singing is a third way to be known without being face-famous. It’s similar to voice-acting and screen-acting. It differs as it’s a melodic way of voice-acting where usually the act itself is not the core but the expression of true feelings. Some would argue singing is not acting but for me it is. You’re performing after all. But singing allows more range as it’s not bound to the written word but can include just sounds without literal meaning. All three - ghostwriting, voice-acting - offer ways to feel a person, to viscerally connect with a person, and they allow you stay face-invisible to the world so you don’t have to deal with lack of privacy that face-famous actors usually have to deal with when they have to “run away” from people. You can be famous and nobody knows you, if that makes sense.
18
If we can remember things we thought we had forgotten but learned about once, it’s not unreasonable to think that we can remember things we never directly acquired, things that are part of the universal human consciousness. The purpose of books and other long-form content then is to help us remember by revisiting what we acquired, either you as an individual or we as a human collective mind. You never really forget. You only need to be willing to remember by walking down with courage and curiositythe metaphysical lane, wherever it takes you.
18
He just got out of prison. Now he’s selling suitcases for travelers and doing a damn job. Yesterday we bought three light-blue suitcases from him for our time at the sea: small, medium, big. When the police officer passed by while he was getting our suitcases from the storage, he said, “If you sell drugs again, you’ll be back.” High agency people come in all shapes and sizes. Sometimes it’s a former felon.
1
53
The tendency of doomsdaying things for attention by people with too much money and too much time is entertaining as a psychological, behavioral experiment on the living object and it increases the amount of money they have when attention is being paid out in $. But it’s not a productive dialogue, rather something that wears off quickly like make-up or visually overstimulating MrBeast videos. The addiction machine in full force. Substance missing.
28
My smartest investment was a domain I bought for $13.66, held for 2 years, worked on it a bit, and sold for $2,500 vs. $40,98 domain costs - best ROI I’ve had so far. The domain? copywritingexamples.com The journey? Sincere interest in the topic of copywriting, applying a proven model (i.e. marketingexamples.com by Harry Dry), being willing to make something with it, realizing I’m not as passionate about the project as I thought I would, still trying a bit more and then letting it sit there for a while... the request to buy the domain by Harry back then was pure coincidence (or "luck"), and now it’s a business asset for him. The funny thing: I still have the substack publication where I still get subscribers WITHOUT publishing anything anymore → copywritingexamples.substack…
37
Short summaries of longer pieces like screenshots, listicles, etc. all fail as it’s not about the information only but about you thinking that reading and processing the consumed information kicks off. Different from videos and audio does text allow consumption at one’s speed - fast or slow or medium or with breaks and then you continue later. It was never only about the information but the (big) ideas you had as a result of it and the respective execution of your ideas.
27
happy bday jcvd
Happy 66th Birthday to Jean-Claude Van Damme! 🎂 Always thinking about the moment in HARD TARGET (1993) when he pulls back his coat like he’s about to draw a gun, only to reveal his leg. The ultimate quickdraw, Van Damme style.
33
4.4M+ views, 27K+ downloads, and featured by the Unsplash editors. My most viral piece of content was an iPhone 5 photo I took in 2014 on Bantayan Island, Cebu, Philippines when we were doing disaster relief for the children affected by Typhoon Yolanda, together with the Gualandi Volunteer Service Program (GVSP) Philippines and supported by the Philippine Army. unsplash.com/photos/u7HTdpOi…
41
Meetings in a remote team are useless unless they serve two purposes... to connect on a human level so team mates can bond and when intensive, creative back-and-forth is required... but to convey information (simple facts), meetings are a waste of everyone's time
34
AI solved content production and app development, what will AI disrupt next? (besides interplanetary human existence)
32
You are an app, imagine that. Your one job is to work well and to be up to date. When you don’t work well because you’re full of bugs and you look outdated, nobody wants to use you anymore. Now imagine you are you. Your one job is to work well and be up to date. When you don’t work well because you’re full of false beliefs and you look old, nobody wants to hang out with you anymore. Be like an app. Be well. Be up to date. Be useful.
34
The real problem I have with indie developers vibe-coding software is their lack of customer support and the uncertainty for how long they are going to offer this piece of software
38
A business meeting = people wearing costumes to impress other people wearing costumes (but they always forget the red nose)
38
Super happy to be featured as a Story Grid Dojo student where I’m learning how to write fiction from sentence level to novel storygrid.com/dojo
33
Intentionally slow and incredibly rewarding it is to read HEY emails via the command line interface (CLI)
58
Riley did a good job summarizing the latest updates on the AI agents and creating with AI front.
Massive week in the world of agents. New Updates to Claude, GrokBot & Codex. Here are the 18 biggest updates in 20 minutes. (Details and links down below) 00:00 Intro Claude 00:19 Claude Dashboards & Claude Motion 02:30 AI Video Editing with Opus 5.5 04:01 Claude Projects Rolls Out 06:08 Haiku 5.5 Released OpenAI 06:45 28 Days of Codex 08:21 ChatGPT Intelligent UI 09:20 OpenAI Math Breakthroughs GrokbBot 09:58 GrokBot Now Uses All Models 11:28 GrokBot Team & Primary Bots Google 12:49 Nano Banana 2.1 13:41 Gemini 4 Argon Rumors 14:07 Antigravity More 15:34 AI Is Recreating Adobe Software 16:50 Video Games Reverse-Engineered & Merged 17:23 Play Console Games in Your Browser 18:09 New Personal Agent Products 19:33 Hermes Agent Raises $90M 20:35 Outro
42
Copywriting is the ability to put things together. The term is therefore misleading as its core is finding puzzle pieces (aka research) and then arranging those pieces to a working sales message (aka lead, logic, offer, close). “Puzzle Pieces Putter”would be a more suitable name but it sounds clunky, of course.
49
Like the idea of two people teams with one of them being the wild pirate and the other being the organizing architect.
Tired: Two-pizza teams Wired: Two-slice teams @danshipper on the best team structure in the AI-era
53
The 1981 origin story of MTV as told by Dave Trott made me think that so-called Ai could be a massive distraction from something else. A big trick. Not saying like what they allegedly did with Covid (forcing injections into people), but we could be part of one of the biggest hoaxes of our century: that so-called Ai is a global scam. My thoughts after I read his post davetrott.co.uk/2026/09/what…
42