Friday: the US government took a live #AI model offline. A first.
An order made #Anthropic block #Fable 5 + #Mythos 5 for foreign nationals. No way to filter in real time: both went dark for everyone.
For builders: a model you rely on can now vanish overnight. Build for that.
Andrey Kazakov is now Adjust’s CEO and plans to shift the product strategy to make the MMP more useful for advertisers (more insights and better automation solutions to optimize UA spend).
#adjust #applovin
adjust.com/blog/next-chapter…
Supercell is gearing up for the global launch of their new game: Squad Busters! They're using a clever strategy by offering escalating rewards in Clash Royale based on the number of pre-orders. A great way to leverage their large user base to boost the new release.
#Supercell
When a TV series blasts onto the scene, what happens to a solid mobile game's revenue? Think 10x rocket fuel! 🚀 "Fallout" has vaulted "Fallout Shelter" earnings over $200K daily across iOS and Android.
The Fallout Effect is real!
#MobileGaming #Fallout #FalloutOnPrime
I attended the Google Play Playtime event in Berlin yesterday (2023 edition).
Here are my key takeaways from the event (screenshots follow):
#GooglePlaytime #GooglePlay #Android #mobilegames
Unity's ad revenue faced the runtime fee challenge head-on. Q3 results? Minimal impact, maximum resilience. Turns out, not suffering as much as we might think. Asbtract from their Q3 results' letter to shareholders.
#unity3d #runtimefee
Amazon Ads also jumps on the AI bandwagon. It rolled out an AI image tool to create background or scenes for products with just a prompt. #RIPPhotographers #ai #amazon
Unity CPIs on the rise after the developers' boycott?
Well, not seeing the same here: same game, same bids, similar creatives: super low CPI, 50% less than during the summer. All because of lower CPMs.
#unity3d #unityruntimefee #mobilegames #useracquisition
Unity's going back to its Runtime Fee decision.
xitter.cf/unity/status/170354775…
#unity
We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days. Thank you for your honest and critical feedback.
So, now it's clear: no Runtime Fee on Unity if you switch to LevelPlay mobilegamer.biz/unity-is-off… #unityruntimefee #UnityEngine #mobilegames
The most interesting part of the pricing update from Unity: the Runtime fee will be lowered for developers who switch to Unity's Ad Mediation service (LevelPlay).
This will definitely make many developers consider that option.
#unity #unitygames #mobilegames
Apple now also has an ad library. It released "Ad Repository", which allows you to see the copy and screenshots advertisers used in Search Ads. Also great to find their Custom Product Pages.
It's only for EU countries though.
#apple #searchads #aso
adrepository.apple.com/
