@NZFeldi

Fellow RANZ, Global Services Director @ Infotools, Market Research Evangelist, German by birth - Kiwi by choice

 Auckland
infotools.com
Joined September 2012
  • Tweets2.2K
  • Following117
  • Followers268
793Media
When meeting with #mrx and #insights prospects, ask more questions, listen more, focus on their needs NOT your features. Great reminder. hubs.li/Q039lvF20

My Best Sales Tip? Ask more questions! - Harpeth Marketing

My best ‘sales tip’? Asking good, smart questions leads the way to developing better relationships and recommending more effective solutions for your client.

harpethmarketing.com
21
I love this article and idea of having a "chat" to see whether your #mrx and #insights partner click with you. No PPTs, no gnarly credentials presentations, no BS, just an exchange between professionals. If there's a fit then discuss specific projects. hubs.li/Q039lVbl0

Is This the ‘New’ Sales Pitch? - Harpeth Marketing

Will this ‘friendly chat’ strategy replace the traditional pitch presentation? It will, if the buyers are smart! And if they are, will you be ready?

harpethmarketing.com
12
Great article about the use of #mrx #segmentation. Remember that stakeholders need to easily think of a customer that typifies each segment - by: Elizabeth Horn, Ph.D. hubs.li/Q032YDD20

How Many Segments Are Optimal? by Elizabeth Horn, Ph.D.

When deciding upon a segmentation solution, companies often wonder how many groups they should have. Perhaps 3, 5, or 8, or maybe even 10, 15, or 20?

linkedin.com
13
3 interesting #insights from #mrx professionals in 2024, including 'how to clean up you data emissions' hubs.li/Q031zfxt0

3 insights from marketing research professionals in 2024 | Articles

quirks.com
7
A great reminder to avoid these five common mistakes when designing #mrx and #insights surveys. hubs.li/Q02-ShRt0
10
Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level' #mrx #marketresearch #insights hubs.li/Q02-SlMF0
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Next time you hear a discussion about making the experience seamless, effortless or efficient, consider flipping it and making it different/more interesting; via surprise, simplification and scarcity. hubs.li/Q02YgY_g0

To stand out, make life difficult for your customers | Opinion | Research live

Convenience doesn't necessarily mean a good experience for customers. To stand out from the crowd, brands should add some difficulty to the mix.

research-live.com
11
I really like this article about making the consumer journey more interesting. Not sure I would use "difficult" as the right wording, but it got me to read the article... hubs.li/Q02YgRNn0

To stand out, make life difficult for your customers | Opinion | Research live

Convenience doesn't necessarily mean a good experience for customers. To stand out from the crowd, brands should add some difficulty to the mix.

research-live.com
4
Hi @Ticketek_NZ how is the gate access working with your websites and Apps beeing down? I can see the tickets in the app but can't open them for scanning. Website also down so can't print
Ticketek New Zealand@Ticketek_NZ18 Nov 2024
📣 All Whites v Samoa – 7:30pm TONIGHT at Go Media Stadium. Tickets available at the Box Office from 2pm.
605
Fantastic article about the benefits of #mrx and #insights #mentoring, both for the mentee and mentor. And good timing as the @WomenInResearch program opened for 2025. hubs.li/Q02Yh95j0

Three things I've learned as an MRS mentor | Opinion | Research live

Caroline Thompson shares observations on what is commonly holding back researchers, from her experience as a coach mentor on the MRS mentoring scheme.

research-live.com
12
Using #GenAi in #mrx and #insights (and beyond) comes at an environmental costs... and that doesn't even include the increased need in computing power - thus shorter lifecycles for computers hubs.li/Q02Y0p0h0

Can marketing researchers embrace AI while balancing sustainability goals? | Articles

quirks.com
6
Great article that highlights the importance of integrating #GenAI thoughtfully and sustainably, aligning with consumer expectations for environmentally responsible #mrx and #insights practices. hubs.li/Q02Y0nl50

Can marketing researchers embrace AI while balancing sustainability goals? | Articles

quirks.com
5
Why do we allow our brainpower and labor to be undervalued in #mrx? Highlighting the value of #insights professionals. hubs.li/Q02X1jxz0
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Great article about the importance of showing our value in #mrx and #insights: being curious about business context, forming opinions about what data means, communicating implications learnings, taking ownership to guide others toward action and impact. hubs.li/Q02X144V0
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Russell King from @orange telecommunications shares with us how timely access to data and insights enables local teams to make informed decisions and contribute to global strategic goals. hubs.li/Q02TL1tc0

Insights teams & brands operating across countries and cultures with...

In this episode of Now that's Significant, host Rebecca Maugham chats with Russell King, Research Director of Brand Strategy, Performance and Insights at the European telco Orange, about the challe...

pod.co
6
Great chat with Russell King from @orange telecommunications on balancing local and global #mrx and #insights needs and empowering stakeholders to make better business decisions. hubs.li/Q02TL2rY0

Insights teams & brands operating across countries and cultures with...

In this episode of Now that's Significant, host Rebecca Maugham chats with Russell King, Research Director of Brand Strategy, Performance and Insights at the European telco Orange, about the challe...

pod.co
8
Submissions are open until 1 November 2024 for the inaugural @MRII_Learn Data Analysis Award. You'll act as the Chief Insights Officer of New Zealand and by showing us your #mrx and #insights skills you are in the running of winning great prizes. hubs.li/Q02T1KS-0

Data Analysis Award - MRII

 

mrii.org
1
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Come and join us for the inaugural @MRII_Learn Data Analysis Award. Show us your #mrx and #insights skills and be in the running of winning great prizes. hubs.li/Q02T1NZS0

Data Analysis Award - MRII

 

mrii.org
9
Why marketers need to look at both long and short marketing strategies. And why ‘double-duty’ ads don’t deliver as well as campaigns that split up their budgets, and approach the two missions of brand and sales in a separate but contiguous fashion. hubs.li/Q02PWYSb0

There’s no such thing as ‘performance branding’ marketing

Brand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.

marketingweek.com
5
Great take on ANZ’s success in winning awards for Brand of the Year and Excellence in Marketing Communication Strategy at the recent YouTube NZ Marketing Awards. And why marketers need to look at both long and short marketing strategies. hubs.li/Q02PW--D0

There’s no such thing as ‘performance branding’ marketing

Brand marketing drives sales but performance doesn’t build brand. Most marketers should separate the two, or they’ll risk under-investing in long-term growth.

marketingweek.com
5
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