It's almost time for Hispanic Heritage Month! From September 15th to October 15th, we celebrate with pride Latino culture and all that we contribute to this country. Today I'll be kicking off my "Spotlight Series", once again shining a light on talented execs (that happen to be Latino) across a variety of sectors, including the technology, entertainment, advertising, media and marketing (TEAMM) industries. As companies plan to host panels and activate their Latino employee resource groups, here are a few tips: • Tip #1: Understand the diversity in being "Latino" - Whether US-born or foreign-born, whether English-language dominant, Spanish-language dominant, or fully bilingual and bicultural, whether white, brown or black and everything in between, we are all Latino "de corazón". • Tip #2: Pick Latinx speakers that can add value to your audience - Latinos are the growth driver for every company, every industry and the U.S. economy at large. And Latinos drive not just business but culture! So have Latinx speakers come to share their authentic story, glean consumer insights, and discuss industry and cultural trends (it's way more than just Bad Bunny). • Tip #3: Don't Get Caught Up in Labels - Latinos, Latinas, Hispanics, Latinx, etc. - there are so many labels I've lost track frankly. Just ask the speaker what they prefer to use. Don't worry about offending anyone, if you don't know just ask. It's more important that you have Latinos coming to speak. For the record, I prefer "Latino" or "Latina", as you would speak it in Spanish. • Tip #4: Pay Hispanic Heritage History Month Speakers - Just like any guest speaker, pay the Latinos that you invite - and please pay them fairly, not the discounted "multicultural" rate. • Tip #5: Hire Latinx speakers all year long - yes, it's true...we're not just Latino during Hispanic Heritage Month...so keep inviting Latinos to speak, to teach, and to inspire. Here are just a few amazing Latino and Latina leaders to consider: 1st Row Beatriz Acevedo @Bea_latina Sean Salas @seandsalas Lizette Williams @LiZetteW1 Javier Williams @VisceralPro Lucinda Martinez @lucmartinz 2nd Row Cid Wilson @CidWilson ✨Susie Jaramillo @sujaramillo Leonardo Zimbron Stephanie Valencia @stephanievalenc José E. Feliciano @jonesfeliciano 3rd Row Nuria Santamaría Wolfe @nms Antonio Lucio @ajlucio5 Samara Mejia Hernandez @SamaraMHernandz Eddie Ramos, CFA, ACFE Bernadette Aulestia 4th Row Marcos Cline-Marquez Sylvia Banderas Coffinet Orlando Baeza Pilar Ramos Steven Wolfe Pereira ⚡️@Wolfepereira 5th Row Noramay Cadena @noramayc Gonzalo Del Fa @GonzaloDelFa Claudia Romo Edelman @claudiagonzalez Pete Amaro @PeteAmaro Sofia Hernandez @sofiaespana #Latinx #Latinos #Hispanic #LatinosUnidos #hispanicheritagemonth

Focus on the signal, not the noise. @lindayacc becoming @Twitter’s CEO is a major milestone on the path to building X. Excited to see where you take the company next, mi amiga 🚀 Thanks @mhbergen, @CarolineHydeTV, @EdLudlow & @BloombergTV @elonmusk youtu.be/6RNht0AHGhU