In 2005, I landed a ‘dream job’ at Ernst & Young. The pay was good and the parents were proud—but I was miserable. Today, I run my dream fitness business built on daily accountability and personalized coaching. Here’s the story (and lessons) behind MyBodyTutor:

Absolutely amazing! This is why I do what I do.

Story time...  Last year, my friends and I were sitting on the beach when the idea of swimming to the island came up. The idea terrified me. I’m not a strong swimmer, and I had never done any open-water swimming before. But I’ve always liked challenging myself physically. Part of the reason is simple: I think self-imposed discomfort helps us handle the discomfort we don’t choose. Life is going to throw curveballs at us. We don’t get to control that. But we can practice doing hard things on purpose. So we trained every Sunday leading up to the big day, and somewhere along the way, I actually started to enjoy open-water swimming. Then came the event. The conditions were awful. The wind and current were going in different directions, and what was supposed to be about a 1.3-mile swim turned into more than 2 miles and took over two hours. I couldn’t find a rhythm. It felt like being tossed around in a washing machine, and for most of the swim, I just wanted it to be over. I finished, but I also decided I’d probably had enough open-water swimming for a while. Fast-forward to this year. I hadn’t done any of the training, so I planned to skip the swim. But when I heard the conditions were going to be perfect, I wanted in. My friend who organizes it understandably didn’t think it was a great idea for me to swim without training. I told him I thought I could do it. And I did. I’m so glad I did. Not because I needed to prove anything. Because it was an incredible experience with my friends that I’ll never forget. And my boys got to watch me do it. That matters to me. To me, health and fitness is about being able to say yes. Yes to the trip. Yes to the hike. Yes to the swim. Yes to the experience. Yes to the memory. I never want my body to be the reason I have to turn something down. And I want my boys to see that taking care of yourself isn’t just about how you look. It’s about building a body and a mindset that can handle hard things. Because we don’t get to choose every hard thing life gives us. But we can choose to practice being uncomfortable. We can choose to challenge ourselves. And when the opportunity comes along, we can choose to say yes.

The best gift you can give your child is your time. Better health gives you more of it. A healthy, fit body means more: -Years -Memories -Adventures Investing in your health is one of the best investments you can make. Not just because of how you look. But because health gives you more life. More years. More energy. More memories. More adventures with the people you love most.

You can either be weak and tired, or strong and tired. Either way, you'll be tired. Choose your tired. Not exercising doesn't make me feel less tired. If anything, it's the opposite. So I pick the tired that actually makes me feel energized. And remember: The tiredness that’s earned is what actually helps you rest. "But Adam, I don't have the energy to exercise!" The key is better nutrition. Better nutrition gives you the fuel to exercise. Exercise helps you feel good. And when you feel good, you’re more likely to keep going. That’s the virtuous cycle we're after.

When people ask me why I do what I do, and how I’ve been able to do it for so long, the answer is stories like Donetta’s. This is what it’s all about. 60 pounds gone with MyBodyTutor.  In her words: "My life before MyBodyTutor was a mixture of depression, a sense of failure, and low self-worth. I had tried so many different programs to lose weight and was unsuccessful with every one. Deep down, I believed I could never be successful at weight loss. My mantra was, “I am a failure and I can’t do anything about it." Nowhere in my future did I see a slimmer, healthier, more active, more fit me. But I was desperate and remembered my friend mentioning a program that worked for her when nothing else ever did: MyBodyTutor. I checked out the website and liked what I saw. The program said it could change my relationship with food and had shown lasting results in users. I was hoping for a change in my destructive relationship with food that would result in weight loss, an increase in confidence, a healthier outlook on life, and help in becoming more fit. I knew I needed to try something different, get outside of my box, and take a leap of faith. I am happy to say I have lost 60 pounds. I have gained confidence in myself, pride in what I have accomplished, and satisfaction in knowing, “I can.” I am not compulsive about certain foods any longer because I know I can have them any time. I am more fit than I have ever been. I try things I never would have considered before, like swimming or pickleball. I speak up for myself and take care of myself. I am happy and so proud of myself! A relationship with a coach has been a huge factor in making changes in my thinking and habits. From a coach, I get daily feedback on my log: what went well, or how I can do things differently the next time if things did not go so well. My coach challenged the thoughts in my head that were holding me back, most of which were not even true. I learned that a little discomfort can be a sign of growth. Changing the way my brain works makes me feel like a new person, more of the person I was meant to be. I am confident I have the tools to keep my weight under control. MyBodyTutor is the best investment of time, money, and effort I have ever made. It changed my life and transformed me into someone I could not even recognize at times. It turned me into someone I never in my wildest dreams imagined I could possibly be. MyBodyTutor changed my “I can’t” into “I can.” I learned that I am human and mistakes will happen. I don’t have to be perfect. It is far more than a weight loss program. It is a mind changing experience that will help you become more of the person you were meant to be."

Amor fati: less “Why me?” more “What now?”

Meet Amy. 32 pounds gone with MyBodyTutor.⁣ ⁣ Her words: ⁣ ⁣ Last September, I had lunch with my friend Deb. She looked fabulous -- thin, energized, and happier than I’d ever seen her. When I asked what she was doing, she told me about MyBodyTutor. At that point, I had gained 30 pounds.⁣ ⁣ I had been a personal trainer and runner for years. Still, I had gained weight and felt terrible. I was in pain every day, convinced I had arthritis, hypothyroidism, or that menopause was to blame. My doctor even told me to expect to gain 10 pounds per decade and accept it. No way.⁣ ⁣ I chose MyBodyTutor because I needed personal attention. I have Celiac disease, and I needed someone to take that into account. I had tried naturopaths, nutritionists, trainers, and doctors, but nothing helped me break the binge-fast cycle or truly learn how to eat in a healthy, thoughtful, sustainable way.⁣ ⁣ I’m also not naturally moderate. I’m all or nothing. From day one, my tutor was incredibly insightful. She helped me see that avoiding difficult emotions was a major part of my sugar addiction. She gave me daily feedback, recipes, and pushed me out of my comfort zone in all the right ways. In short, she and MyBodyTutor changed my life.⁣ ⁣ In five months, I addressed more than I had in years of therapy. I stopped using food to numb stress and emotions. I’m no longer exhausted. My joint pain is gone. And for the first time in a long time, I’m not hungry all the time. My tutor helped me uncover the “why” behind my habits and the “how” to change them. This type of attention and skill in behavioral change does not happen in other methods. This isn’t a quick fix. It’s real, daily work that changes your thoughts, emotions, and behaviors. That’s why I know my results will last.⁣ ⁣ MyBodyTutor is worth its weight (and them some) in gold. I have paid far more for other programs and diet fads that only served to worsen my underlying issues. I’m now 125 pounds, pain-free, and feel younger and more vibrant. I am no longer a hopeless, sad, sugar addict who avoids others due to insecurities. If any of this relates to you, I encourage you to give this program a shot as it has truly changed my life.

Adam, can you help me reduce food noise naturally? Yes! We’ve been helping people do exactly that for 19 years. Here are 8 research-backed ways to naturally reduce food noise: 1. Eat enough. Food noise often gets louder when you under-eat or go too long without eating. Sometimes eating more consistently helps you think about food less. 2. Stop making foods “forbidden.” Restriction often backfires. When something feels off-limits, it usually gets louder in your head. Giving yourself permission to eat it can quiet a lot of the mental chatter. 3. Know your trigger foods. Some foods make you feel more satisfied. Others can make you feel like you want more no matter how much you eat. Pay attention to the difference. 4. Address the emotional side. For many people, it’s not just physical hunger. It’s stress, boredom, loneliness, overwhelm, or just wanting relief. Before eating, pause and ask: What do I really want right now? 5. Find other ways to treat yourself. If food is your only source of comfort, fun, or reward, it’s going to be hard not to think about it. The goal isn’t to remove pleasure. It’s to expand it. 6. Manage your environment. It’s easier to avoid the dragon than to slay it. If tempting foods are constantly in your face, they’ll usually stay on your mind too. 7. Watch your input. If your feed, emails and videos is full of food content, you’ll think about food more. 8. Get more sleep. This can be tricky, especially if you have a little one but poor sleep can make cravings and food noise louder. Food noise usually isn’t just about food. It’s often a signal. The key is learning how to listen to it instead of just fighting it.

Why most diets fail 👇🏻👇🏻⁣ ⁣ Most diets fail because they're what I call a 'food diet'. A food diet is when the only thing that changes is what you eat. ⁣ ⁣ It's critical that your M.P.H. (Mindset, Psychology and Habits) change. ⁣ ⁣ For example...⁣ ⁣ Say you make it two weeks on a new diet. Things are looking good and you feel great about it. ⁣ ⁣ But what happens the minute you get stressed? Your food radar kicks in, and you're looking for something to relieve that feeling. And option 1 is a cookie. Why? Because it helps. It's a short-term solution, but no one can deny it'll make you feel better, if even for a brief moment.⁣ ⁣ What happens next? You say, "This isn't working for me anyway." So you hit pause and start over later at square one.⁣ ⁣ But…(And this is very important.)⁣ ⁣ What if you fixed the problems causing you to eat? Going on a "diet" would be easy then, wouldn't it?⁣ ⁣ So many people go from one diet to the next thinking this is going to be the one. But remember, food is just the tip of the iceberg.⁣ ⁣ When you go on a ‘food’ diet, you're just hitting the pause button. You're not addressing your Mindset, Psychology, and the Habits that drive you to eat.⁣ ⁣ You can only hold the pause button for so long before you have to let go.⁣ ⁣ When you're stressed and the only thing you can think of is what you're going to eat, then no diet will work. It doesn't matter how many points or calories you have left at the end of the day.⁣ ⁣ Let's work on real problems. When we fix those, staying away from cupcakes isn't something you have to fight yourself over.⁣ ⁣ And speaking of indulgences, there's nothing wrong with having a cookie. Do you like cookies? Why not have one? Who says you can't? Your diet?⁣ ⁣ What you eat isn't a problem once you learn to look beyond the food and work on what matters. And once you do, it's easy.

Ha! Too many people are waiting to become a different person tomorrow instead of building a plan they can follow today.⁣ ⁣ They keep waiting to wake up more disciplined, more motivated, and more ready.⁣ ⁣ But long-term change usually doesn’t work that way.⁣ ⁣ You do not need to become a different person overnight.⁣ ⁣ You need a plan that is doable enough to follow through on now.⁣ ⁣ Yes, discipline matters.⁣ ⁣ But making the next step realistic matters even more.⁣ ⁣ Because when something feels too hard, too extreme, or too perfect, most people don’t do it. Then they tell themselves they’ll start tomorrow.⁣ ⁣ That’s also why accountability is such a game changer.⁣ ⁣ It helps close the gap between intention and action.⁣ ⁣ It gives you support when motivation fades, structure when life gets messy, and a reason to keep going when you’d normally quit.⁣ ⁣ The real work is building a plan your current self can actually stick with.⁣ ⁣ That’s how momentum starts.⁣ ⁣ And momentum is what helps you become the person you want to be.

I carved out time to go for a walk while my kids had practice. Then one of their practices got cancelled. So he asked if I wanted to play. Yes. Every time. Because one day, he won’t ask anymore. And part of why I exercise is so I can say yes to these moments while they’re still here, and for as long as I possibly can. I never want to be too tired to play.

Meet Joel. 50 pounds gone with MyBodyTutor. His story is inspiring, honest, and full of lessons that might surprise you. ⁣⁣ Take it away Joel... I used to pace during work meetings and get out of breath. Not running. Not exercising. Just… walking and talking. At first I convinced myself something was seriously wrong. I went through the whole medical spiral: tests, scans, the full workup. Asthma? Lung cancer? Some horrible disease? Nope. I was just completely out of shape. That’s it. I weighed 290 pounds and couldn’t walk and talk at the same time. That hit different. The Commitment Problem I’ve fought being overweight my entire life. Literally since middle school, when my mom had me on Weight Watchers as a pre-teen. Over the years, I tried everything: fad diets, calorie counting, macro tracking, Eat to Live. The pattern was always the same: find something → commit hard → see results → life happens → everything unravels. Here’s the thing I eventually realized about myself: I’d rather not start than start and quit. Quitting is a habit too, and I’m not training that one. I’ve read all the books. Atomic Habits. Tiny Habits. The Power of Habit. Productivity books for decades. I understand how habits work. And I know that creating commitments and then breaking them is exactly the wrong habit to build. So I postpone. I wait until I’m “ready.” Because once I commit, I don’t want to break it. That mindset came from running a business. When you bootstrap something and people depend on you. Employees, customers, partners. Commitment isn’t optional. You show up or it fails. I’ve got JFDI tattooed on my wrist for a reason. But my body? Nobody was counting on that. No external accountability. So it kept sliding. Making It Non-Negotiable: At 48, staring down 50, you start watching the generation ahead of you get frail. I realized something important: that isn’t inevitable, it’s preventable. But the earlier you start, the better your odds. Around the same time, I saw a video from a doctor talking about fitness as preparation for aging. The idea was simple and brutal: We’re all going to get sick eventually: cancer, a fall, something. But your survival odds improve dramatically based on the lifestyle choices you make today. That was a paradigm shift. Let me be clear though. I’m also vain as f'. I want to be jacked. I want to look good naked while I still can. But the foundation is this: living well for as long as possible. Being active with my kids and grandkids. Enjoying this life instead of just surviving it. So I decided: I wanted to hit 50 fit for the first time in my adult life. #FitFor50 was on. The difference this time? It had to move from a priority to the priority. Non-negotiable. If it’s negotiable, you’ll negotiate your way out. I always had. Travel used to destroy me. I’d be doing great, go out of town, and backslide completely. Hotel without a gym? Week off. Come home feeling like shit? Done. The backslide became the habit. Finding MyBodyTutor: I found MyBodyTutor through Twitter. @adamwathan was sharing his dramatic results, and it caught my attention. I’m a big believer in coaching, so I figured it was worth a shot. Adam’s not the type to hype bullsh*t. If he was in, I trusted the program was legit. The only thing missing before was my commitment. I committed to a month. A week in, I knew I was in for a year. When I started MyBodyTutor, I was annoyed. A call? Multiple calls? Weekly calls? What’s this guy gonna want from me? What restrictive program am I about to be forced into? That wasn’t it at all. My coach, Walter, asked where I was at and where I wanted to be. We talked about my love of Sour Patch Kids. What I could do. What I was willing to do. We started with baby steps. I’d been sitting on a 21-day hip-opening yoga challenge I bought a year earlier, finally committed to doing it. Committed to walks around the block. Committed to tracking my food. Humbling to log a Sour Patch Kid. But I could do it. The difference? It was my program, not MyBodyTutor's. No meal plans shoved down my throat. No guilt trips. Just consistent support while we figured out what actually works for my life. And when I traveled? We made a plan. Find a place. Find a way. Keep the momentum moving. The mindset shift was huge: Occasional slips don’t break the commitment. Stopping does. Imperfection isn’t failure. Quitting is. The Evolution:  “What would happen if I did this for a year?” That question changed everything. It removes the pressure of immediate results. It’s not “is this the right program?” It’s “what happens if I stop quitting?” From walking and stretching, I went back to PT for my knee. My PT had me doing bodyweight Bulgarian split squats and I was dying. Eventually I started lifting again in my garage. Running 5x5, making progress. My PT gently suggested CrossFit. I rolled my eyes. “That’s f' crazy.” As it happens, Walter is also a CrossFit instructor. He’d mention his work, gently suggest I might like it. Exercise in front of people? Absolutely not. Then my wife started doing CrossFit. Seven months into MyBodyTutor, I was down 50 pounds and feeling great. I committed to a month. Signed up for five onboarding sessions. For Anyone on the Fence:  I see people online wondering if it’s “too late.” It’s not. It’s absolutely not. What you can accomplish with consistency — not perfection — is incredible. I still eat Sour Patch Kids. But the commitment changed me at a fundamental level. I ran a business for years before I realized I needed to run my body the same way. I’m deeply grateful for MyBodyTutor. I started at 290 pounds, out of breath, scared something was wrong with me. Nothing was wrong. I just needed to stop quitting. Life is good.

Real talk: stop trying to be perfect. There’s nothing wrong with a daily comfort snack. In fact, it might be the reason you finally stay consistent. 90% done consistently > 100% done briefly. The “good enough” plan you stick to will always outperform the “perfect” plan you abandon. When you restrict too hard, you snap. And when you snap, you overdo it. A little flexibility prevents a lot of damage. Compliance wins. Every time.

Meet Alicyn. 25 pounds gone with MyBodyTutor. ⁣ ⁣ In her words:⁣ ⁣ "Before I started working with MyBodyTutor, I struggled with binge eating, and my blood work wasn’t good. I was borderline diabetic, my cholesterol was high enough to be close to needing medication, and my liver enzymes were elevated. In the past, I always felt restricted when trying to get fit, and those efforts never lasted. I worried that I’d just be spending money on another program that didn’t work.⁣ ⁣ But MyBodyTutor seemed different from everything out there, so I decided to give it a try. I signed up hoping to lose weight and improve my health. My family has a history of heart disease, and I wanted to lower my risk.⁣ ⁣ Now, I’ve lost about 25 pounds, and my blood work is perfectly normal. My doctor told me my weight is perfect. I no longer worry about gaining weight or being unhealthy because everything feels sustainable. I’ve also established a regular exercise routine that has significantly reduced the pain I used to be in.⁣ ⁣ What makes MyBodyTutor so different is the individual coaching that is very personalized, daily accountability and coaching, and strong focus on mindset, psychology, and habits. It’s not a program that simply tells you what’s "good" or "bad." My coach helped me understand my emotions and how they were connected to my eating habits.⁣ ⁣ Having that level of support made all the difference in losing weight and makign real lifestyle changes. This isn’t a typical diet or coaching plan. It’s a true lifestyle change."

I love Alysa Liu’s perspective on struggle. In fitness and life, the discomfort we avoid is often where our growth lives.

Meet Nick. 40 pounds gone with MyBodyTutor. 👇🏻⁣ ⁣ In his words: “I’d tried running, gym workouts, and every diet you can imagine. Stress eating had taken over, and I thought the dad bod was permanent.⁣ ⁣ I heard about MyBodyTutor through a friend and signed up hoping to get back in shape for my kids, and to not be embarrassed when taking my shirt off.⁣ ⁣ I started at 265 pounds. Today, I’m 225. I honestly didn’t think that goal was achievable.⁣ ⁣ The best part? It’s not restrictive. It’s simple, customizable, and the daily coaching and accountability are what made it stick. ⁣ ⁣ This isn’t a diet, it’s a lifelong mindset.⁣ ⁣ If you’re on the fence, don’t wait. Do it! MyBodyTutor completely changed my life and inspired the people around me.”

Meet Geneve. 20 pounds gone with MyBodyTutor. 👇⁣ ⁣ “In the past, I struggled a lot with emotional eating - for me that was eating alone, at night, and in secret. I had all the information, but somehow couldn’t make it happen. It was incredibly frustrating. I was using food to smooth over emotions and gaps in my life.⁣ ⁣ Everything I tried involved measuring, tracking, and constantly feeling ‘not good enough.’ The deprivation was never sustainable. I just wanted to lose weight as fast as possible so I could go back to eating whatever I wanted.⁣ ⁣ With MyBodyTutor, everything changed. I learned to eat using the hunger scale. No measurements needed, just my eyeballs and my hunger.⁣ ⁣ I found MyBodyTutor through a podcast. What I really wanted was to quiet the constant chatter in my head about food, improve my body composition, and build healthy, sustainable habits. And that’s exactly what happened.⁣ ⁣ I’ve lost 20 pounds and gained visible muscle and strength in the gym. I move more easily, have more energy, and feel calmer and more grateful. The food chatter in my head is much quieter. I feel in control of what, when, how, and why I eat. I don’t feel restricted or resentful.⁣ ⁣ What truly sets MyBodyTutor apart is the 1:1 coaching and accountability. The focus on why you’re eating is everything. If it were just ‘eat less, move more,’ everyone would already be doing it. Understanding the real need underneath the urge to eat is the key, and once I can address that directly, I no longer need food to manage my emotions.⁣ ⁣ If you know you need to change your relationship with food, know that it isn’t always easy, but worthwhile things rarely are. This program supports you through the discomfort and helps you learn about yourself. It takes courage to be vulnerable and log your food choices, but that’s the path forward. And the support and accountability make all the difference. ⁣ ⁣ If you’re ready to change your relationship with food and build habits that actually stick, I can’t recommend MyBodyTutor enough."