Research and briefings on AI business, agents, operating models, intelligence economics, creator monetisation and AI opportunities hiding in plain sight.

Global Adoption
Joined February 2019
AIadaptive retweeted
👀 "State of AI" 244-slide deck from @nathanbenaich, an AI VC before AI was cool stateof.ai/State-of-AI-Repor…
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AIadaptive retweeted
i’m building myself a little army of marketing bots. here’s some ideas, thinking out loud: 1. social listening intern monitors brand mentions, product feedback, all kinds of FUD, competitor conversations, and emerging narratives. sends me a daily briefing with posts worth responding to, amplifying, or flagging internally. 2. the founder whisperer studies how founders and executives communicate on X, esp competitors. identifies their strongest opinions, recurring themes, and best-performing posts 3. the main character detector finds influential people engaging with our brand and industry. founders, investors, creators, potential customers, and people who are becoming important. basically tells me who’s worth getting to know. 4. the competitor’s biggest fan tracks competitor launches, announcements, positioning, and content. figures out what they’re doing well, what people are responding to, and which conversations we’re missing 5. the narrative archaeologist tracks how conversations around emerging technologies and industry trends evolve. identifies recurring questions, misconceptions, emerging narratives, and opportunities to have an opinion before everyone else does. 6. the distribution strategist studies which hooks, formats, memes, and conversations are performing in our corner of X. suggests where to distribute content, which conversations to join, and who might amplify it. 7. the launch war room monitors product announcements and campaigns. surfaces influential reactions, unanswered questions, sentiment shifts, and posts gaining unusual traction. basically an extra pair of eyes during launch week. 8. the community matchmaker finds interesting people who should know each other. potential event guests, speakers, podcast hosts, collaborators, and future friends of the brand. bonus points for suggesting thoughtful introductions. 9. the content recycling department digs through old posts, founder takes, community questions, and industry discussions to find ideas worth revisiting. turns them into new angles, threads, explainers, and content experiments. 10. the marketing chief of staff takes everything the other nine find and gives me one morning briefing: what happened, what matters, who to engage, what to publish, and what actually deserves my attention today. obviously, some of these will need additional data and tools beyond the X connection itself but i’m starting to believe that @bot is capable my goal is simple: spend less time collecting information and more time having good ideas, building relationships, and making interesting things happen, because that is where my strengths lie marketing is about to get a lot more fun!!
If you manage a brand account on X, this is literally a cheat code. Here's what to do with this update... create 3 bots: 1) 24/7 Community Manager - Scan X daily (or more frequently) for mentions of your brand. Surface tweets worth amplifying, highlight product feedback (or stuff worth flagging internally), share team posts that are trending (or performing abnormally well). I also got mine doing a daily digest, notifying me when there's an urgent alert (like a trending tweet/crisis, monitoring our launches, and doing ongoing sentiment reports. 2) X Content Strategist - Read every single tweet your brand has done. Analyze all of the engagement, replies, bookmarks, etc and recommend content buckets, ideas, memes, etc. based on top performing posts. Also worth analyzing content from the founders/team. Bonus: Have the bot build out a voice/tone skill that could be used for future content sparring. 3) X Analyst - Analyze all of the engagements and replies on your past 30/60/90 days of brand content. Tell me which accounts jump out. Any influential people? Industry leaders? Creators? etc. Then share these with the team - provides good signal.
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AIadaptive retweeted
If you're looking to churn off of Miro (sorry) let know! We're getting a lot of inbound about this and have a product we're trialing to satisfy it tldraw.dev/blog/miro-vs-tldr…
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AIadaptive retweeted
MUST MUST MUST … MUST READ
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AIadaptive retweeted
We just finished a 6-week course on Claude Code and Codex for marketers. This GitHub repo includes every transcript and resource shared from over 18 hours of sessions. Drop this into your Claude Code to become a better agentic marketer github.com/real-simple-labs/…
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AIadaptive retweeted
A lot of companies who spent small fortunes on AI consulting and training are going to wake up in 2027 and realize they're only at 2025 era AI deployment. There are some good AI consultants and trainers, but by and large they are just raising the floor not the ceiling. 2027 will be the year the masses start buying forward deployed engineers (FDEs). They'll go from babysitting chat bots to: - AI employees - Background agents - Knowledge work factories
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Web crawlers /[•]\ #js x #css
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AIadaptive retweeted
📘 My new Teaching for Attention Playbook is a 70+ page, evidence-informed guide that breaks down the science of attention and provides 6 practical strategies to support teachers. It covers how to: 🎯 Secure Attention: Create the conditions for students to focus 🎯 Direct Attention: Guide students towards important information 🎯 Orchestrate Attention: Manage where attention goes as learning unfolds 👉 Want a free copy? REPOST and comment ATTENTION below, and I’ll DM you the link. ⏰ Available free until Wednesday 30 September at 11:59pm AWST
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AIadaptive retweeted
There’s one moment in your high-stakes presentation where your audience decides whether they’ll commit to your idea. If you miss it, you can give a “great” presentation that doesn’t change anyone’s mind. This moment is called “crossing the threshold”, and it happens in every single presentation you’ll ever give. It’s the stage in Campbell’s Hero’s Journey where your audience has been given a unique idea that shows them the problems with their ordinary world, and they’re faced with a decision: Will they adopt your idea…or will they stick with the status quo? Your presentation takes them to the threshold, but it’s ultimately their choice whether to cross the threshold or not. Getting them to take the leap requires you to create clear contrast. Who were they when they first walked into the room before your presentation? This is their “ordinary world”.  What problems were they facing, what fears did they have, what goals were blocked? Clearly address those in your presentation. Then contrast that against who they could be when they leave the room.  What will life look like when they “cross the threshold” and accept your idea? What obstacles will be removed? What goals will be achieved? How will they feel? Drawing attention to this gap forces your audience to deal with the imbalance between where they are now and where they want to be. And that is what gets them to adopt your idea and act, whether you’re pitching to stakeholders, proposing a budget, or trying to rally your team around a new strategy. Note: The below graphic is Duarte’s visual expression of Chris Vogler's 12 step expression of Campbell’s 17-step journey.
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AIadaptive retweeted
Hey Claude, "Pick a problem or mystery that obsesses you and solve it as best you can & make a movie we can share on social media about it" So it took a crack at the Voynich Manuscript & failed. Then it made this movie, which is pretty interesting to watch and a good explainer.
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AIadaptive retweeted
What's new in Borumi: More Export Options 🎞️ You can now choose exactly the resolution and frame rate you need, from 720p to 4K and from 24 to 120 FPS. Perfect for adapting your export to different platforms and workflows ✨
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AIadaptive retweeted
Zite is now a verified connector in Claude Connect Claude to Zite to build full apps, without using Zite AI credits. Claude can write the code, work with your database, and deploy to Zite through MCP. Just search for Zite in Claude’s connectors and connect your account.
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AIadaptive retweeted
Para lo que quieras montar, es importante pensar como estarán las cosas en 5 años. Yo creo que en 5 años la IA podrá hacer todo el trabajo operativo que hace un humano en un ordenador. No habrá gente haciendo clicks. En este sentido creo que los SaaS no se verán como hoy, serán interfaces para revisar lo que hacen los agentes. Pero lo agentes no necesitarán botones. Entonces, cuando pienso en que construir en un entorno donde la IA podrá hacer todo ese trabajo operativo para mi hay 3 opciones: 1. Comprar un negocio físico, automatizar con IA y crecer. 2. Ser muy bueno implementando IA en negocios existentes 3. Montar un SaaS vertical para montar la versión nativa que necesitan estos negocios Opción 1 es la más directa y de menos riesgo (siempre que compres bien). Pero lo difícil es comprar bien. Aquí @AdriaMrqs nos puede contar más. También el que tiene el trabajo más tedioso y a largo plazo. Te toca aceptar estar en una fábrica/almacén/etc y lidiar con problemas humanos en esta transición. Opción 2 es la que tiene más sentido para perfiles de negocio que han estado expuestos a tecnología los últimos 5-10 años. Lo difícil aquí es gestionar el ego y aceptar no montar un producto "chulo" para ser una máquina de ejecutar y mostrar impacto a empresas que necesitan esta transformación. Opción 3 para mi es el resultado de hacer la opción 2. Si tu haces 20 implementaciones en una vertical, encuentras pains comunes. Si eres capaz de productizar, implementar en los próximos 50 clientes será mucho más fácil i escalable. Es muy fácil querer saltarse opción 2 y montar 3 directamente, pero creo que es clave hacer la 2 bien hecha. El error es querer hacer cosas que los frontier labs acabarán haciendo. El acierto es estar pendiente de lo que pueden hacer y saber apalancarte en ello mejor que nadie.
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AIadaptive retweeted
What's new in Borumi: Custom Vocabulary 📝 You can now add names, brands and unusual words to Borumi's custom vocabulary, helping it recognize them more accurately in future transcriptions ✨
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AIadaptive retweeted
I built a 400K+ audience here, but I'd do it differently if I had to start again. Today, you can build an audience on any of the usual suspects: Instagram, X, YouTube, LinkedIn, and TikTok. But these platforms are quite saturated now. Everyone is there! Fortunately, there's a whole new creator economy surging around writing stories. These guys built an audio fiction platform where 300K+ people published their first story in the past year. They say that at least 5 creators have earned $1M+, and the top 1% earn around $58,000 per year. This is definitely becoming another good option.
Introducing Sherpa: the most advanced fiction writing AI We accelerated from $250M in ARR to $500M because Sherpa helped increase content production by 1200% in 1 year Sherpa was trained on 5.5B hours of playtime with minute by minute dynamic retention data. 550K+ creators have produced 2.6M hours of content annualised using it Pocket FM is like Netflix for audio-only dramas, with our own pool of one-person studios. 10% of eligible writers on Pocket FM make >$200K One blockbuster produced >$100M in revenue 3 writers have become millionaires in <2 yrs We built Sherpa to enable anyone to make >$1M by writing world-class fiction stories: 1. The Idea: Drop a 1-2 sentence concept. Sherpa interrogates it like a veteran editor on tension, stakes, and psychology 2. World & Characters: It builds out the complete lore, tone, and character psychologies 3. Sub-Plot planning: Breaks the premise into arcs, arcs into episodes, and episodes into scenes 4. Scene-by-Scene Generation: Outlines and drafts entire episodes, with you able to steer, rewrite, or override anytime 5. Editorial Review: Stress-tests every draft for pacing, engagement drop-offs, prose, and coherence before it locks 6. One-Tap Production: Pick a voice, convert to audio drama, and publish directly to Pocket FM’s millions of listeners 7. Global Scale & Monetization: Revenue-share on performance, with automatic localization so you earn across international markets Test Sherpa for free here: pocketfm.com/sherpa _____________________________________________ Generic LLMs fail at serialized fiction because they lack a long-horizon narrative reward function. Sherpa solves this through three core technical leaps: 1. Narrative World Model (State Tracking & Retrieval): Context windows degrade over long runs. Sherpa constructs an evolving semantic knowledge graph tracking character states, secrets, and plot dependencies. High-speed retrieval surfaces exact context on demand, maintaining zero continuity decay across hundreds of episodes 2. Hierarchical Story Planner: When writing a 500-episode story like Naruto, you need to plan 100s of sub plots. Rather than generating linearly, Sherpa decomposes narrative across discrete levels: season -> arc -> sequence -> episode -> scene. Rather than generating everything upfront, like a generic LLM, Sherpa uses progressive planning and dynamic replanning. As the story evolves, it identifies what changed, traces the downstream impact, and replans only the affected parts. 3. Prose Engine (Trained on series' retention data): LLMs write robotically, but serial fiction needs emotion, tension, pacing, and dialogue that sounds like real people. Sherpa's Prose Engine was designed specifically for storytelling. It was built on 1B+ tokens of Pocket's own stories, trained by learning from what listeners engage with, where they drop off, and what keeps them hooked. Feedback is taken from specialized evaluator models that measure every scene against a 40-item checklist. (Evaluator models were benchmarked against human reviewers and matched them 80–90% of the time.) _______________________________________________ Owning distribution and creation puts us in a very unique spot. More shows -> More data -> Sherpa becomes better -> more creator success -> more creators -> more shows Pocket FM has already seen one $100M IP. I believe Sherpa will soon lead to dozens of single-person studios creating billion-dollar shows. Most people are scared of AI but I think it'll unlock more human creativity, help creators earn more, and bring the next great IPs to life. This will create millions of jobs and new income streams.
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