Helping businesses make better decisions, build better systems & grow smarter | Power BI | Microsoft Fabric | Process Improvement & Automation | Growth Strategy
Abuja, Nigeria
Joined June 2019
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Mubar Dauda | Data • Growth • Marketing retweeted
Your expertise is invisible on LinkedIn until you build distribution around it.
I've watched founders with world-class knowledge post for 12 months and never pass 500 views per post. Here's the system that fixes it:
Tactic 1 - Founder-led content
The founder is the brand. Faces beat logos: a founder with 30,000 followers outperforms a company page with 100,000.
- Decide how you want to be perceived in your market (one afternoon of work)
- Post on that one topic for 12 months minimum (the part 95% of founders never finish)
- Feed it with one 30-minute interview a week: 5 posts, 2 carousels and a newsletter, all in the founder's voice
Pick this tactic if you're a solopreneur or an early-stage founder with a real point of view.
Tactic 2 - Team-led content
One voice becomes a network of voices: 5, 10, 15 people, each in their own lane. It creates 3 effects a single profile can't:
- "They're everywhere": your CEO on Monday, your head of product on Wednesday, your growth lead on Friday
- "They really help us": 3 angles and 3 pain points covered every week
- "They are pros": several experts under one company name lift the brand, and the brand lifts them back
How to start:
- Pick 3 to 5 people. Never start from the whole company.
- Select on expertise, willingness to be visible, and a client-facing role
- Ideal lineup: the founder, one subject-matter expert, one revenue leader
- Map 3 or 4 topics per person with 5 to 10 subtopics each: 60+ ideas before anyone posts
- Commit 6 months minimum, and build the system first. 5 smart people won't magically produce 25 posts a week.
Tactic 3 - Resource repurposing
Stop creating new content for every channel. One core idea becomes 15 assets: 1 carousel, 1 infographic, 1 newsletter, 1 blog post, 1 long video, 5 short videos, 5 written posts. Run it 3 times a week and you have over 40 pieces of content.
- Run the extend process: start from short posts, keep the ideas your audience reacts to, and expand only those. Most companies do the opposite and cut long-form into short pieces.
- Start with your old SEO guides. Nobody visits the resource center anymore; buyers go to AI, YouTube and LinkedIn. One 20-page guide = 10 infographics + 5 carousels, posted across the team's profiles.
Don't stop at one tactic. The strongest media brands run two or three at once: start founder-led, add team-led, then build the repurposing factory.
Full breakdown in the video below. Bookmark for later.
𝗔 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗻 𝗵𝗮𝘃𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗹𝗲𝗮𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀.
It can invest in software without improving how work gets done.
It can run marketing campaigns without knowing which activities drive meaningful business outcomes.
These may look like separate problems, but they point to something bigger: 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.
Having data doesn't automatically mean a business understands its performance. Having software/tools doesn't mean its processes are efficient. And running campaigns doesn't necessarily mean the business knows what's driving growth.
The real question is: 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁'𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴, 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘄𝗵𝗮𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲, 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗻𝗲𝘅𝘁?
This is where my work and professional interests sit: at the intersection of data, business systems, and performance improvement.
I'm focusing on three interconnected areas where I help businesses solve
📌 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Building BI dashboards, KPI reporting structures, data models, and analytics solutions that give teams better visibility into business performance and support informed decisions.
📌 𝗗𝗮𝘁𝗮 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Improve process & data workflows, connect fragmented information, reduce repetitive reporting tasks, and build more reliable foundations for analysis and decision-making.
📌 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Understanding how work gets done, identifying bottlenecks and operational gaps, and recommending practical changes that make business processes more effective.
I'm also actively developing my capabilities in 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, particularly around business positioning, performance measurement, and understanding how organisations can learn from their customer acquisition efforts.
What connects all these areas is a simple approach: Understand the business problem first. Then identify the right combination of data, systems, process changes, and measurement to address it.
Because sometimes the problem isn't that a business lacks technology. It's that the technology, data, and processes aren't working together to produce the outcomes the business needs.
If your organisation is dealing with manual reporting, fragmented data, limited performance visibility, or inefficient workflows, I'd be happy to have a conversation about the challenge and explore how I can help.
Send a DM or book a discovery call here: linktr.ee/mubardauda
You don't always need another tool. Sometimes, you need a clearer understanding of the problem you're trying to solve.
#BuildBetterwithMubar #61DaysCommitment #TGSC
Mubar Dauda | Data • Growth • Marketing retweeted
rich personal websites possibly with your first & last name domain or even with an identity like signull will matter a lot more because when personal agents browse the internet for a variety of use cases, that context will be highly ranked.
first & last name domains + a rich website will be the new facebook profile. imagine a match maker agent finding you because you’re single, or a job search agent because you’re looking for a gig, or an agent that finds you ppl to play tennis with, etc.
discoverability for agents will be huge & networks like insta & linkedin will have not have huge incentives to open this up for other agents than their own, so it’ll matter again a lot more.
Mubar Dauda | Data • Growth • Marketing retweeted
As I've said before, your personal website is the new resume
LinkedIn shows a list of titles; your personal website shows your taste, your thinking, your actual work
You don't need to be confined by the existing social media platforms
rich personal websites possibly with your first & last name domain or even with an identity like signull will matter a lot more because when personal agents browse the internet for a variety of use cases, that context will be highly ranked.
first & last name domains + a rich website will be the new facebook profile. imagine a match maker agent finding you because you’re single, or a job search agent because you’re looking for a gig, or an agent that finds you ppl to play tennis with, etc.
discoverability for agents will be huge & networks like insta & linkedin will have not have huge incentives to open this up for other agents than their own, so it’ll matter again a lot more.
Mubar Dauda | Data • Growth • Marketing retweeted
This is a sad reality of the current state of salaries in Nigeria.
N250,000 in 2014 is worth more than 6x today.
Pelumi Joseph, on the current low salaries of Big 4 firms in Nigeria.
He says when he started his career in PwC about 19 years ago, his salary was $1,000 per month.
Today, an entry level salary in a big 4 is about $500.
This shows Nigerians are poorer as a result of inflation.
About $22.7 trillion was printed in 2022 which contributed to inflation.
𝗜𝗳 𝗜 𝘄𝗲𝗿𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱, 𝗜 𝘄𝗼𝘂𝗹𝗱𝗻'𝘁 𝘀𝘁𝗮𝗿𝘁 𝗯𝘆 𝗮𝘀𝗸𝗶𝗻𝗴 𝘄𝗵𝗶𝗰𝗵 𝗰𝗵𝗮𝗿𝘁𝘀 𝘁𝗼 𝘂𝘀𝗲.
I'd start with five business questions.
⬇️⬇️⬇️
It should help narrow the investigation and support a better decision.
That distinction matters.
The purpose of an operations dashboard isn't just to show performance. It's to help people identify where to investigate and what to improve.
𝗙𝗼𝗿 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘁𝗲𝗮𝗺𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼𝗱𝗮𝘆: 𝘀𝗲𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗶𝘁𝘀 𝗰𝗮𝘂𝘀𝗲, 𝗼𝗿 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗻𝗲𝘅𝘁?
#BuildBetterwithMubar #61DaysCommitment #TGSC
Mubar Dauda | Data • Growth • Marketing retweeted
I got hired by a WordPress solutions company in India called InstaWP in December 2024 that paid me a couple 1000s of pounds by early 2025.
And I got the job by going to Google and typing:
hiring AND remote AND 'my skill' -upwork -indeed -ziprecruiter
Then...
a thread 🧵👇
sometimes, your business doesn’t have a reporting problem; it has a process problem. And no matter how beautiful your dashboard looks, it cannot fix a process that isn’t working.
mubardauda.substack.com/p/dc…
Mubar Dauda | Data • Growth • Marketing retweeted
You don't always have to search for clients by typing hashtags into Instagram.
Sometimes, you can find potential customers by studying the accounts that already attract the kind of people you want to work with.
Welcome to Day 2 of how to land your first client as a remote worker.
Some of your next clients may be building products that haven't even reached the mainstream market yet.
While many freelancers focus on established companies with visible job openings, there are also opportunities to discover businesses at an earlier stage.
Welcome to Day 1 of how to land your first client as a remote worker.
