MticketsEvents

At an event, one minute is not just one minute. A delay in ticket verification creates a chain reaction. The next person waits. The queue grows. Pressure builds on the person at the gate. Eventually, people at the back can become frustrated by a problem they cannot even see. For @MticketsEvents_ , reducing verification time was not simply about improving technology. It was about managing the behaviour and pressure created by the system around it. 🎧Full episode now on YouTube and all streaming platforms.

A ticket can be valid and still be fake. Fraudsters were duplicating tickets, changing QR codes and manipulating transaction values. The problem only became clear when dozens of people arrived at the gate with tickets that looked legitimate but could not be scanned. What happens when the fraud moves inside the ticketing system? @Bogonko_ explains how @MticketsEvents_ responded. Full episode now on YouTube and all streaming platforms.

A business that once charged 20% per ticket now operates in a market where margins can fall to 3% to 5%. That shift forced @MticketsEvents_ to rethink the entire business: staffing, technology, fraud, event access and how to make money beyond the ticket. Then came a KSh 100M transaction with Cloud9. @Bogonko_ breaks down the economics behind 1M+ tickets, 1,000+ events, system crashes, ticket fraud and why M-Tickets had to become more than a ticketing company. 🎧 Full episode Live now on YouTube and all audio streaming platforms.