People are a firm's greatest asset, right up until those people need flexibility to live their lives. Kassi Rushing joins this episode of #MOVELikeThis to talk caregiving, culture, and why firms that keep guessing at both keep losing their best. bit.ly/4zfLc4O

Flexibility is no longer the differentiator. Every firm in our 2026 study offers remote or hybrid work. So what do caregivers still need? Help with care, managers who know what to say, and room in the workload. Learn more in the report: bit.ly/4dUtZW1

The 2026 Accounting MOVE Project report is here. "Caught in the Middle" explores how caregiving is reshaping women's careers in public accounting, and what leading firms are doing about it. Download for free: bit.ly/4dUtZW1 #AccountingMOVEProject #WomeninAccounting

Caregiving doesn’t stop when the workday starts. In accounting, it happens between client calls, during busy season, and after everyone logs off. Bonnie will be sharing findings from the 2026 Accounting MOVE Project at #WomenWhoCount in Hilton Head.

What happens when accounting leaders admit they don't have all the answers? Randy Crabtree talks vulnerability, the different standards women face, making room for mistakes & why AI should push us to rethink how we value time. bit.ly/4hvNG7u #Accounting #MOVEProject

Are you going to the 2026 Women’s Global Leadership Summit? Join us Nov. 16-18 in San Diego to connect with an inspiring community of professionals. Register with the early bird discount + save $150 on registration! bit.ly/4xUwZsl #WGLS2026 #AICPACIMA

"You can't have all hands on deck functioning when you only reward some types of behaviors." Leah Yoneda joins this episode of #MOVELikeThis to talk about why firms need to rethink how they measure business development. bit.ly/4hhrHlH

We are heading to Hilton Head! 🌊 Bonnie will be on the main stage at #WomenWhoCount on 10/22 to share MOVE research on caregiving & the future of women in accounting + the 2026 Best Firms honorees revealed live. Use our discount code to register 👉 bit.ly/4yf1vOa

Shannon Stone-Winding has been a caregiver for 20 years and now researches caregiving in accounting with the AICPA. Her challenge to firms: stop treating caregiving as the exception and start treating it as the rule. bit.ly/4gJXH0x #AccountingMOVEProject #MOVELikeThis

Bonnie is heading to CCH Connections this October! 🎉 She'll be sharing new Accounting MOVE research on why caregiving has become a business risk for accounting firms — and what leaders can do about it. Hope to see you there! bit.ly/4kZ7Nwb #CCHConnections

The 2026 MOVE cohort is officially closed. Thank you to every firm that participated this year. In October, we'll share what we found, including this year's Best CPA Firms for Women and Best CPA Firms for Equity Leadership. Stay tuned!

The 2026 MOVE cohort closes July 31. If you've been on the fence, consider this your nudge. We'd love to have your firm in this year's data. Sign up before the window closes bit.ly/45DhJWt

Caregiving costs the average American woman $295K over a lifetime in lost wages and retirement savings. Women are 66% of family caregivers. The peak caregiving years are also partner-track years. That's not a coincidence. MOVE with us before July 31 bit.ly/45DhJWt

"This isn't a technology problem. It's a leadership problem." Peter McCarroll (The AI Accountant) joins Bonnie Buol Ruszczyk on MOVE Like This to talk AI, career pipelines, and what firms owe their people. Full episode: bit.ly/4bgMEKp #AccountingLeadership

Engagement isn't a mood. It's built from pay equity, real advancement paths, and support that actually gets used. MOVE measures all three. Improve retention in 2027 by getting the right data in 2026. bit.ly/4dCvBDU #TaxTwitter #TalentRetention #PracticeManagement

Professionals planning to leave are 4X more likely to cite a lack of belonging than any other reason, ahead of pay, ahead of workload. Only a few days left to see where your firm stands. 2026 cohort closes July 31. bit.ly/45DhJWt #TaxTwitter

Firms leading on employee support and retention aren't just reacting. They're continuously monitoring. Believing in your people is the easy part. MOVE gives you the data to back that belief up with something concrete. bit.ly/45DhJWt #CPAFirms #TaxTwitter

The 2026 MOVE survey is open, and this is the final stretch. 10 days left to get your firm into this year's cohort. Free to participate, custom insights available! Learn more or register at bit.ly/45DhJWt #AccountingMOVEProject #TalentRetention #CPAFirms #TaxTwitter

83% of firms have no idea how many employees are working parents. If that's the blind spot they can see, caregiving broadly is measured even less. 2026 MOVE survey digs in. Free, closes July 31. bit.ly/45DhJWt #AccountingMOVEProject #CPAFirms #PublicAccounting

Firms don't participate in MOVE just for the badge. They use the data. Turn good intentions into a plan you can actually act on. Join the 2026 cohort before July 31! bit.ly/45DhJWt #AccountingMOVEProject #CPAFirms #PublicAccounting