It’s not enough to offer a website in a global customer’s preferred language. You must make it effortless to access that localized experience, too. linkedin.com/pulse/how-hotel… via @linkedin. #hospitality #travel #hospitalitytechnology #digitaltransformation #globalization

You need to find a balance between standardizing and customizing your global marketing strategies. But how do you choose how much to shift toward one end of the spectrum or the other? Check out my latest update on @linkedin linkedin.com/feed/update/urn… #localization #customization

For #omnichannel #localization— the translation of your offline documents, social media content, emails and other assets that don’t live on your website— we'd introduce a different approach: API. linkedin.com/pulse/translati…

Overseeing the technical needs of a growing global business isn’t easy, especially when you’re managing a lean IT / development team. #globalization #digitaltransformation #internationalization #translation linkedin.com/pulse/technolog… via @LinkedIn

Arming yourself with the right questions and a solid evaluation criteria can help you find a true partner with the expertise and technology to make your multilingual project fast and effortless. #martech #translation #globalization #localization #i18n linkedin.com/pulse/9-tips-ch…

Data can help you prioritize content for translation. Examine your website’s metrics to identify the sections, products and promotions your target audience visits the most. #i18n #translate #language linkedin.com/pulse/great-web… via @LinkedIn

If your IT teams' workload is anything like at most companies, they’re already overwhelmed with a backlog of tasks. It's difficult to ask them to solve for multilingual websites without a high opportunity cost. linkedin.com/pulse/dont-wast… via @LinkedIn