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I devoured 1000s of pages of ads and books by 9-figure copywriting legend Dan Kennedy.
The result?
15 simple, timeless steps from one of the greatest copywriters EVER.
Here are the gems to catapult your copywriting 👇🧵
Chris Sweeney retweeted
New to copywriting?
Here's a quick exercise to level up your writing:
> Pick a product
> Make a big claim about it
> Write a 200-word explanation to support your claim.
Ex
"My hairbrush helped me ace a job interview."
Rinse and repeat so your copy gets better.
Chris Sweeney retweeted
Copywriting legend, Joseph Sugarman, sold 20,000,000 pairs of sunglasses.
Here are the exact steps he used: 👇🧵
Chris Sweeney retweeted
To kill your prospect's scepticism...
Make a big claim at the beginning of your sales page…
And substantiate it with 3 pieces of proof.
Chris Sweeney retweeted
Copywriting legend Eugene Schwarts got paid $800,000 for 4 hours work.
His secret?
Crafting attention-grabbing headlines.
I’ve analyzed and broken 10 of his 7-figure headlines into frameworks you can steal
👇🧵
Chris Sweeney retweeted
300 days ago, I started learning email copywriting.
I’ve written 100s of emails and never paid a penny for any course.
My secret?
5 newsletters I study and dissect every day 👇🧵
Chris Sweeney retweeted
Copywriting is THE skill for a profitable online business
You can spend $$$ on courses
Or get access to Copywriting Masters 2
Which has EVERYTHING you need to step up your writing game
It's FREE for the next 24h
Like + comment ✍️ and it's YOURS
Must be following so I can DM
Chris Sweeney retweeted
I started Twitter a year ago.
I’ve seen people as recently as a month ago rocket past me.
Do I care?
Sometimes. But I won’t let it stop me.
So if you’re like me and committed to the long game even if you’re growing slowly…
Give me a shout 👇
Chris Sweeney retweeted
Want to make your offer irresistible? Give free bonuses.
Make them:
• Valuable
• Expensive
• Jam-packed with benefits.
• And linked to the offer
Ex:
“Order your book for $14 right now and get $257 in bonuses for free!”
Chris Sweeney retweeted
Want ideas? Go outside.
Want to meet characters? Go outside.
Want to have experiences to write about? Go outside
Humans go out.
Be human.
Chris Sweeney retweeted
Use an “s” at the end of your verbs to convey Easy.
Ex:
❌ “Protect your money”
✅ “Protects your money”
The extra letter does all the heavy lifting for the reader.
Chris Sweeney retweeted
How I get customers to buy things they don’t even know they want:
Short thread🧵👇
Chris Sweeney retweeted
Want to be a Chad salesman?
Master their persuasion techniques and you’ll be able to sell meat to a vegan.
Here are 6 techniques you can use today
👇🧵
Chris Sweeney retweeted
Want to be a better writer?
✍️ Write more.
Better at copywriting?
✍️Write more.
Writing threads?
✍️Write more.
The more you produce, the luckier you get.
Chris Sweeney retweeted
The crazy thing about copywriting is…
Even when I know all the tricks and persuasion tactics…
If it's good, I still want to click and buy.
Does this ever happen to you? (If so, what was the promo that persuaded you?)
Chris Sweeney retweeted
Master copywriting and you can print money at will.
Sadly, most people are missing the 4 BIG emotions in their copy.
Learn these and you’ll never have to read a book about copywriting again 👇🧵
Chris Sweeney retweeted
Want to get better at copywriting?
Then get exclusive access to 55 emails that I've broken down from some of the greatest copywriters on Earth.
All you have to do is RT and DM "55"
(must be following)
Chris Sweeney retweeted
To increase intrigue and deal with objections…
Use the word ‘not’
Ex:
"This new trading strategy is not swing trading…
Arbitrage…
Or gap trading…
It’s a strategy that only a handful of billionaire Wall Street investors use”
Chris Sweeney retweeted
Copywriters on Twitter make millions every year.
So I spent 100 hours studying their threads.
The result?
15 refined frameworks to start making you cha-ching 🧵👇