We help marketing leaders succeed.

Vancouver
Joined April 2014
Modern Craft retweeted
Office Space: Mad Men rule at @Modern_Craft's awesome digs bcbusiness.ca/Office-Space-M…
“A transformational lens on things also misses a crucial truth: not everything is changing.” John Ounpuu, co-founder @Modern_Craft, suggests how #marketing leaders can win if they focus on strategy and adapt accordingly: warc.com/newsandopinion/opin… @WARCEditors
1
3
Modern Craft retweeted
Tired of all the trend decks already? Feeling overwhelmed about 2018 before it even begins? Here are my thoughts on rising above the noise and starting the new year right. youtube.com/watch?v=qt1zKtwk…
2
3
1
2
Modern Craft retweeted
Replying to @jounpuu
@jounpuu Encouraging us to pause and reflect.I love the HIPPO ( Highest Paid Person Opinion) acronym #TITB2017
2
2
Modern Craft retweeted
Another smart newsletter by @Modern_Craft - like how you folks put a narrative around the links we're all reading mailchi.mp/themoderncraft/wh…
1
2
3
Modern Craft retweeted
Is patriotic advertising always a good fit? -- Agency Viewpoint by @modern_craft bit.ly/2tpbkwx
2
3
Modern Craft retweeted
"Start seeing your agencies as partners & allow room for open collaboration to build trust." - @ealeenw on client/agency relations #CIMC2017
1
9
1
20
Modern Craft retweeted
Looking forward to speaking on a panel next week at @CIMConference. Ping me if you're attending and want to connect. ow.ly/XaAc30aslgn
2
3
Modern Craft retweeted
Attitude Check: What's Your Organization’s Customer Insights Culture? by @modern_craft bit.ly/2mG3Y4h #customerexperience
Winner winner chicken dinner! Sabrina won some @Modern_Craft swag
Modern Craft retweeted
Making predictions about the future is 99% about understanding people. 1% about technology. – at Manhattan, NY
4
38
3
64
As #chatbots advance, are you able to keep up? This flowchart from @Entrepreneur breaks it down entrepreneur.com/article/285… @Modern_Craft
2
3
Modern Craft retweeted
Our risky obsession with shiny new tech hubs.ly/H05lCpX0 #WarcBlog
3
1
Modern Craft retweeted
Video of a talk I did for @canadapostcorp last month on why a solid marketing strategy matters now more than ever. ow.ly/3XUP306hebg
2
2
Modern Craft retweeted
This blocker blocks the other blocker. Which in turn is blocked Brands, give up, don't be a stalker This whole deal is f**ked
1
1
Modern Craft retweeted
It's a blocker that blocks the blocker blocker. It's one more link in the blocker chain. It's ..... ugh. ow.ly/kzCV3039BSO
Modern Craft retweeted
Replying to @TDBank_US
@TDBank_US have announced an agency review. A sign of the times ... and maybe a symptom of a different problem. ow.ly/DixB300MsPO
Modern Craft retweeted
Changing customer expectations and behaviours are not only making change necessary, they can guide the way forward. xitter.cf/eMarketer/status/73334…
Are your customers' expectations about interactions disrupting your business model? #eMwebinar